Equifax Data-driven Marketing Measures:

in US consumer assets
Networked Financial Institutions
of US consumer assets

Delivering data-driven marketing capabilities to your customer and company.

Marketing is more meaningful, effective and rewarding for all parties—marketers, customers and prospects—when it’s backed by data-driven insights. Data-driven marketing capabilities from Equifax deliver powerfully precise insights about your top-performing customers, their household economics and ultimately, their needs and preferences. When you understand these things, you can speak their language, get their attention and engage them with a more personalized experience that helps you win their business and deepen the relationship.

Optimizing Customer Value Through Data
We grow customer value for our clients through unique data, actionable insights and marketing precision.

Icon: User cluster

Driving Acquisitions

Icon: Double arrow chart

Increasing Engagement / Loyalty

Icon: Dollar circle chart

Improving Marketing ROI


Reach Shoppers in Time
for Summer

Target audiences planning their summer outings and travel. Use Equifax Digital Targeting Segments to ramp up your online efforts and reach the right audiences in time for summer.

See How

Bring Your Offline
Campaigns to Life Online

Enhance your acquisition strategies, grow share of wallet and deepen engagement with your target customers online.

Go Digital

“Awesome result!
Attributed figures before and after media optimization
show a double digit percentage increase in sales.”

– IAG (Multinational insurance company in the Asia Pacific region)

Meet Our Partners

Our relationships allow our clients to better connect with their target audiences through the marketing channels they view, interact with and experience throughout the day.

Icon: Info bubble

Informational Resources

Have questions or want to learn more?
Check out these informational resources.

Icon: Email envelope

Build Your Data-driven Marketing Strategy

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

Find out more…