How we help our customers
Results may vary based on actual data and situation.
By enabling offline customer segments fueled by financial insights to drive ads on addressable TV, one company saw a 30%+ lift in new accounts opened
By using economic insights to fuel its ITA campaign, AltFi company could achieve an over 15% lift in response rates
By using financial insights to segment members and determine likely product needs, credit union achieved an over 100% lift in deposits, investments, and loan balances
How We Help
Find better prospects
Target audiences by financial capacity
Accelerate digital interactions
Use digital channels – social, display, addressable TV – to reach your audience
Expand to new lending audiences
Extend credit to more customers with confidence using alternative data
Grow relationships
Keep customers loyal and engaged with messages that fit their financial profile
Personalize your offers
Tailor product offers to your customer interests and financial capacity
Reduce friction
Make account applications and pre-qualification easy and customer-friendly
Auto Acquisition Campaign Success
A more targeted email audience generated incremental vehicle sales and beat the stated KPI goal by up to 74%
5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Tips to maximize your marketing dollars and boost ROI
Achieve results using financial insights plus
digital activation.
Results may vary based on actual data and situation.
Optimize relationships
Optimize relationships to increase revenue by over $700M
Grow balances
Achieve 100% lift in credit union deposit, investment, and loan balances
Increase revenue potential
Increase retailer revenue potential by as much as 25%
Gain new accounts
with digital activation
Use digital activation to achieve 30% lift in new account assets
Expand lending
acquisition audiences
Expand lending acquisition audiences by up to 20% without changing risk profile
can help you drive smarter revenue and better customer experience – across the customer journey
Premier Partners
Find our unique data on premier data marketplaces and online platforms
Leverage insight into the consumer wallet to power customer engagement
Equifax can help you find:
Featured Solution
Reach your best audiences across digital channels
Power your online campaigns. Deliver the right message to desired target consumers based on their likely interests and economic capacity. Over 800 segments available, based on our actionable insights.
Connect With Us
Let us show you how Equifax data-driven marketing capabilities can work for you across the customer journey.
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