Delivering value to your customers,
and your company.

Marketing is more meaningful, effective and rewarding for all parties—marketers, customers and prospects—when it’s backed by data-driven insights. Data-driven marketing capabilities from Equifax deliver powerfully precise insights about your top-performing customers, their household economics and ultimately, their needs and preferences. When you understand these things, you can speak their language, get their attention and engage them with a more personalized experience that helps you win their business and deepen the relationship.

Optimizing Customer Value
We grow customer value for our clients through unique data, actionable insights and marketing precision.

Icon: User cluster
Grey arrow

Driving Acquisitions

Icon: Double arrow chart
Grey arrow

Increasing Engagement / Loyalty

Icon: Dollar circle chart
Grey arrow

Improving Marketing ROI


Be in the Know

Understand how your peers are investing in audience data. See the latest research compiled by Winterberry Group.

Download Report

Reach New Heights
of Customer Satisfaction

Four essential steps to help you personalize offers and improve customer interactions.

Get the Guide

Icon: Testimonial bubble

“Awesome result!
Attributed figures before and after media optimization
show a double digit percentage increase in sales.”

– IAG (Multinational insurance company in the Asia Pacific region)

Meet Our Partners

Our relationships allow our clients to better connect with their target audiences through the marketing channels they view, interact with and experience throughout the day.

Icon: Info bubble

Learn More

Have questions or want to learn more?
Check out these informational resources.

Icon: Email envelope

Get to Know Us

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

Find out more…