When you're ready, we can help. We can partner with you on your next steps through these challenging times. Learn More Marketing Reboot:
Smart Marketing in a time of COVID Webinar Join us as our panel of experts highlight recent shifts in marketing strategy and share real-world lessons learned by major organizations during past crises and recessions. Watch Now Available On-demand
Understand your customers' journey.
Maximize your marketing.
Measure marketing ROI across digital and physical channels and optimize spend. Learn More
Stronger marketing performance.
Better results. Mitigate risk.
Get more out of your marketing programs and dollars with a data-driven approach. Icon: Barchart with line Learn More

Delivering data-driven marketing capabilities to your customer and company.

Marketing is more meaningful, effective and rewarding for all parties—marketers, customers and prospects—when it’s backed by data-driven insights. Data-driven marketing capabilities from Equifax deliver powerfully precise insights about your top-performing customers, their household economics and ultimately, their needs and preferences. When you understand these things, you can speak their language, get their attention and engage them with a more personalized experience that helps you win their business and deepen the relationship.

Optimizing Customer Value Through Data
We grow customer value for our clients through unique data, actionable insights and marketing precision.

Icon: User cluster

Driving Acquisitions

Icon: Double arrow chart

Increasing Engagement / Loyalty

Icon: Dollar circle chart

Improving Marketing ROI

Highlights

Wealth Trends Report 2019

Gain the latest insights about Consumer Wealth in the U.S.

Read the Report

Reach New Heights
of Customer Satisfaction

Four essential steps to help you personalize offers and improve customer interactions.

Get the Guide

“Awesome result!
Attributed figures before and after media optimization
show a double digit percentage increase in sales.”

– IAG (Multinational insurance company in the Asia Pacific region)

How We Help You Optimize Customer Value

Synthesize unique and
valuable customer data

  • Build a 360˚ view of each customer
  • Seamlessly integrate updated and expanded data with existing customer data
  • Connect your data to multiple marketing channels for campaign execution

Learn More

Visualize customer needs
and behavior through
actionable insights

  • Identify customer and market growth opportunities
  • Get a clear understanding of ideal customers
  • Use actionable intelligence across the customer journey

Learn More

Customize the experience
with the right message
in the right channel

  • Build enhanced customer engagement through desired channels
  • Grow customer relationships through more meaningful experiences
  • Effectively target customers in a more personalized way

Learn More

Optimize marketing spend
and customer value

  • Quantify marketing performance with effective attribution
  • Acquire strategic insights to help improve customer acquisition, growth and retention

Learn More

Meet Our Partners

Our relationships allow our clients to better connect with their target audiences through the marketing channels they view, interact with and experience throughout the day.

View More

Icon: Info bubble

Informational Resources

Have questions or want to learn more?
Check out these informational resources.

Icon: Email envelope

Build Your Data-driven Marketing Strategy

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

Find out more…