Delivering value to your customers,
and your company.

Marketing is more meaningful, effective and rewarding for all parties—marketers, customers and prospects—when it’s backed by data-driven insights. Data-driven marketing capabilities from Equifax deliver powerfully precise insights about your top-performing customers, their household economics and ultimately, their needs and preferences. When you understand these things, you can speak their language, get their attention and engage them with a more personalized experience that helps you win their business and deepen the relationship.

Optimizing Customer Value
We grow customer value for our clients through unique data, actionable insights and marketing precision.

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Driving Acquisitions

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Increasing Engagement / Loyalty

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Improving Marketing ROI

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“We are now offering the right product to the right member resulting in a healthier organization and satisfied members, as well as minimizing our marketing expenses.”

– Corey Fink, Vice President of Business Performance Management at South Carolina Federal Credit Union

How We Help You Optimize Customer Value

Synthesize unique and
valuable customer data

  • Build a 360˚ view of each customer
  • Seamlessly integrate updated and expanded data with existing customer data
  • Connect your data to multiple marketing channels for campaign execution

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Visualize customer needs
and behavior through
actionable insights

  • Identify customer and market growth opportunities
  • Get a clear understanding of ideal customers
  • Use actionable intelligence across the customer journey

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Customize the experience
with the right message
in the right channel

  • Build enhanced customer engagement through desired channels
  • Grow customer relationships through more meaningful experiences
  • Effectively target customers in a more personalized way

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Optimize marketing spend
and customer value

  • Quantify marketing performance with effective attribution
  • Pinpoint areas for future investment
  • Gain strategic insights to help improve customer acquisition, growth and retention

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Featured Offerings

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Digital Advertising

You’re likely already connecting with your best customers through email, or when they log into your portal or app. But, what about other digital channels? Are you reaching them via their preferred channels: online, mobile, social media, TV and radio?

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Data-driven Marketing Solutions

Equifax Knows You Can Achieve More Effective Marketing with
Data-driven Solutions. Let Us Show You How.

Meet Our Partners

Our relationships allow our clients to better connect with their target audiences through the marketing channels they view, interact with and experience throughout the day.

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Learn More

Have questions or want to learn more?
Check out these informational resources.

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Get to Know Us

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success. Find out more…