Delivering value to your customers,
and your company.
Marketing is more meaningful, effective and rewarding for all parties—marketers, customers and prospects—when it’s backed by data-driven insights. Data-driven marketing capabilities from Equifax deliver powerfully precise insights about your top-performing customers, their household economics and ultimately, their needs and preferences. When you understand these things, you can speak their language, get their attention and engage them with a more personalized experience that helps you win their business and deepen the relationship.
Optimizing Customer Value
We grow customer value for our clients through unique data, actionable insights and marketing precision.
Driving Acquisitions
Increasing Engagement / Loyalty
Improving Marketing ROI
“We are now offering the right product to the right member resulting in a healthier organization and satisfied members, as well as minimizing our marketing expenses.”
– Corey Fink, Vice President of Business Performance Management at South Carolina Federal Credit Union
How We Help You Optimize Customer Value
Featured Offerings
Digital Advertising
You’re likely already connecting with your best customers through email, or when they log into your portal or app. But, what about other digital channels? Are you reaching them via their preferred channels: online, mobile, social media, TV and radio?
Best Practices in Segmentation
Grow your business by better identifying and understanding who your ideal customers are, what they want and how to connect with them.
Meet Our Partners
Our relationships allow our clients to better connect with their target audiences through the marketing channels they view, interact with and experience throughout the day.
Learn More
Have questions or want to learn more?
Check out these informational resources.
Get to Know Us
Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success. Find out more…
