Capabilities: Engage

Reach customers through
channels they actually use.

Boost engagement by understanding their channel preferences.



Personalize the customer experience with the right message in the right channel

Build customer engagement
through desired channels

Grow customer relationships
through more meaningful

Effectively target customers
in a more tailored way


Take your marketing to the next level.

  • Effectively engage your target audiences via their preferred channels
  • Engage prospects and customers at the point of sale and via digital channels with real-time information
  • Provide prospects and customers with a consistent, omni-channel experience across print, email, direct mail, addressable TV, online, social media and point-of-sale

Digital Targeting Segments

Better deliver the right message to your desired target audience online based on consumers’ likely interests and economic profiles. Power your online display campaigns with the same kinds of customer insights that inform your offline efforts!

Your marketing, just stronger.

Our customers achieve tangible results every day with our data-driven marketing capabilities, and so can you. Using our unique data and marketing products, plus our diverse partnerships and integrated connections with top marketing platforms, technologies and service providers, some of our customers are driving big results that include:

increase in the average opening balance of new deposit accounts, on behalf of one retail bank*

reduction in cost-per-profitable-customer acquisition for another organization through digital targeting*

*Customer statistics are based on prior Equifax marketing projects. Your individual uses and results may vary based on your actual customer data, marketing efforts, product/service type and other related factors.

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Informational Resources

Have questions or want to learn more?
Check out these informational resources.

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Build Your Data-driven Marketing Strategy

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

Find out more…