Benefits
Help grow your credit marketing with digital
Expand
Extend your credit messaging to
digital channels
Interact
Engage and help convert Prescreen
and ITA consumers online
Leverage
Use your Prescreen expertise to
expand your audience and reach
them online
Optimize
Measure the success of your
digital credit marketing
campaigns
Team with us to reach
your credit audiences
through digital channels
Equifax works with an extensive array of data partners and platforms to help credit issuers activate their audiences via email, online, mobile, social, addressable TV, targeted radio, and other digital channels.
Enhanced Email Append for Prescreen
Work with Equifax to append email addresses to your Prescreen list with our multi-scrub hygiene process, and we guarantee 97% of the final email address on the first marketing mailing will be valid and deliverable.
Extend your prescreen and insurance campaigns to digital channels
Connect with your credit and insurance audiences in their inbox and on their devices. Help optimize your Prescreen budget by incorporating cost-effective channels. Gain quicker response to offers.
- Onboard your Prescreen lists to deliver firm offers of credit via email
- Deliver your credit messages to your Prescreen audience via online, mobile and social
- Try our Digital Targeting Segments for ITA offers
Empower consumers about their credit
- Enable consumers to check their credit eligibility for offers in near real-time
- Reduce customer fear of rejection and cart/phone abandonment
Challenge
Consumers are reluctant to apply for credit
Solution
Online and phone-based individual prequalification service
Customer Benefit
Understand credit eligibility without impact on credit scores
Company Benefit
Enhance and personalize engagement with consumers and facilitate credit applications
Expand your audience and reach them online
Leverage your Prescreen expertise to develop highly targeted ITA lists and reach them via email, mobile, display, and social.
Benefit from more flexible ITA campaign execution.
Measure the impact of your digital marketing
Our attribution measurement solution allows marketers to measure the impact that campaigns have on company-specific metrics and revenue.
Informational Resources
Have questions or want to learn more?
Check out these informational resources.
Build Your Data-driven Marketing Strategy
Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.
