Engage: Digital Credit Marketing

Add Digital to Your
Credit Marketing Outreach.

Engage and convert credit audiences through digital channels.

Benefits

Help grow your credit marketing with digital

Expand
Extend your credit messaging to
digital channels

Interact
Engage and help convert Prescreen
and ITA consumers online

Leverage
Use your Prescreen expertise to
expand your audience and reach
them online

Optimize
Measure the success of your
multi-channel credit marketing
campaigns

Team with us to reach
your credit audiences
through digital channels

Equifax works with an extensive array of data partners and platforms to help credit issuers activate their audiences
via email, online, mobile, social, addressable TV, targeted radio, and other digital channels.

Direct Credit Marketing - Enhanced Email Append

Enhanced Email Append for Prescreen

Work with Equifax to append email addresses to your Prescreen list with our triple-scrub hygiene process, and we guarantee 99% of the final email addresses on the first marketing mailing will be valid and deliverable.

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Extend your prescreen and insurance campaigns to digital channels

Connect with your credit and insurance audiences in their inbox and on their devices. Help optimize your Prescreen budget by incorporating cost-effective channels. Gain quicker response to offers.

Empower consumers about their credit

  • Enable consumers to check their credit eligibility for offers in near real-time
  • Reduce customer fear of rejection and cart/phone abandonment

Challenge
Consumers are reluctant to apply for credit

Solution
Online and phone-based individual prequalification service

Customer Benefit
Understand credit eligibility without impact on credit scores

Company Benefit
Enhance and personalize engagement with consumers and facilitate credit applications

Expand your audience and reach them online

Leverage your Prescreen expertise to develop highly targeted ITA lists and reach them via email, mobile, display, and social.
Benefit from more flexible ITA campaign execution.

Prescreen Audience to ITA Audience flow

Optimize your credit marketing budget

Discover which channels and touchpoints – offline and online – are driving consumers to seek, apply for, maintain, and renew credit cards and loans. Measure and compare the success of every outreach.

Optimize your credit marketing budget

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Learn More

Have questions or want to learn more?
Check out these informational resources.

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Get to Know Us

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

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