Capabilities: Link

One integrated view of the customer.
Endless marketing potential.

Simplify and strengthen marketing campaigns, lift performance, improve ROI and more.



Synthesize unique and valuable customer data

Build a 360° view
of your customers

Efficiently integrate new,
unique data and updates

Connect customer data to marketing platforms

Count on Equifax as a
trusted data steward


You have needs. We have solutions.

Digital Onboarding Connected Data Services Data Cleansing Data Keying and Linking


Take your marketing to the next level.

  • Build a single, integrated view of the customer by linking relevant customer data across all business units and functional areas of your business
  • Deepen your understanding of customers by enriching your data with unique consumer economic data and other third-party data from Equifax
  • Market more efficiently and cost-effectively with cleansed, updated customer data

Your marketing, just stronger.

Our customers achieve tangible results every day with our data-driven marketing capabilities, and so can you. For example, two Equifax customers who used our data keying, linking and management tools to create a single view of their customers across their enterprise experienced game-changing results in their marketing and sales performance, including:

$14 Million
increase in upsell revenue*

$28 Million
reduction in customer churn*

*Customer statistics are based on prior Equifax marketing projects for two customers. Your individual uses and results may vary based on your actual customer data, marketing efforts, product/service type and other related factors.

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Informational Resources

Have questions or want to learn more?
Check out these informational resources.

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Build Your Data-driven Marketing Strategy

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

Find out more…