Synthesize unique and valuable customer data
Build a 360° view
of your customers
Efficiently integrate new,
unique data and updates
Connect customer data to marketing platforms
Count on Equifax as a
trusted data steward
You have needs. We have solutions.
Digital Onboarding • Connected Data Services • Data Cleansing • Data Keying and Linking
Take your marketing to the next level.
- Build a single, integrated view of the customer by linking relevant customer data across all business units and functional areas of your business
- Deepen your understanding of customers by enriching your data with unique consumer economic data and other third-party data from Equifax
- Market more efficiently and cost-effectively with cleansed, updated customer data
Your marketing, just stronger.
Our customers achieve tangible results every day with our data-driven marketing capabilities, and so can you. For example, two Equifax customers who used our data keying, linking and management tools to create a single view of their customers across their enterprise experienced game-changing results in their marketing and sales performance, including:
increase in upsell revenue*
reduction in customer churn*
*Customer statistics are based on prior Equifax marketing projects for two customers. Your individual uses and results may vary based on your actual customer data, marketing efforts, product/service type and other related factors.
Build Your Data-driven Marketing Strategy
Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.