Capabilities: Measure

Energize your marketing with
customer journey insights.

Increase precision, cut costs and improve the customer experience.

Capabilities: Measure - Diagram



Optimize marketing spend and customer value

Correlate online and offline conversions for a holistic customer view

Effectively attribute marketing results to quantify performance

Pinpoint areas for future investment

Acquire strategic insights to improve customer growth, acquisition and retention

More efficiently allocate
marketing spend and


You have needs. We have solutions.


Take your marketing to the next level.

  • Monitor and measure marketing efforts against resulting business activity
  • Boost marketing precision by better understanding and segmenting audiences
  • Reduce cost-per-acquisition based on measured performance insights
  • Optimize marketing return on investment through continuous improvement
  • Track conversions across earned, owned and paid media as well as offline
  • Utilize attribution models that evolve with your business and exploit big data innovation

Webinar: Drive Business Success with Holistic Marketing Measurement

On-demand webinar recording available

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Your marketing, just stronger.

Our customers achieve tangible results every day with our data-driven marketing capabilities, and so can you.
Using OptimaHub marketing attribution from Datalicious one organization achieved:

“Datalicious helped us move to a more accurate attribution […] significantly changed our media planning. Highly recommended!”

growth in digital
marketing investment

growth in gross revenue

growth in sales orders

* Customer statistics are based on prior Datalicious marketing projects. Your individual uses and results may vary based on your actual customer data, marketing efforts, product/service type and other related factors.

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Informational Resources

Have questions or want to learn more?
Check out these informational resources.

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Build Your Data-driven Marketing Strategy

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

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