Capabilities: Measure

Energize your marketing with
attribution insights.

Increase precision, cut costs and improve the customer experience.



Optimize marketing spend and customer value

Leverage our modeling expertise to assess omni-channel campaigns

Attribute marketing results to quantify performance

Identify campaign elements with the biggest impact on results

Acquire strategic insights to improve customer growth, acquisition and retention

More efficiently manage marketing spend and investment


You have needs. We have solutions.


Take your marketing to the next level.

  • Measure marketing efforts against resulting business activity
  • Boost marketing precision by better understanding and segmenting audiences
  • Reduce cost-per-acquisition based on measured performance insights

Forrester Report

Leader of the Pack: How Holistic Marketing Measurement Drives Business Success

Read the Report

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Informational Resources

Have questions or want to learn more?
Check out these informational resources.

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Build Your Data-driven Marketing Strategy

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

Find out more…