Capabilities: Measure

Energize your marketing with
customer journey insights.

Increase precision, cut costs and improve the customer experience.

Benefits

Measure

Optimize marketing spend and customer value

Correlate online and offline conversions for a holistic customer view

Effectively attribute marketing results to quantify performance

Pinpoint areas for future investment

Acquire strategic insights to improve customer growth, acquisition and retention

More efficiently allocate
marketing spend and
investment

Solutions

You have needs. We have solutions.

Explore Marketing Attribution

  • Map and improve entire customer journey
  • Increase customer acquisition efficiency
  • Optimize media mix and spend
  • Enhance long-term customer value

Learn More about Marketing Attribution

Capabilities

Take your marketing to the next level.

  • Monitor and measure marketing efforts against resulting business activity
  • Evaluate traffic to determine if marketing messages are reaching the right customers
  • Refine digitally targeted audiences by measuring ad views, website visitors
  • Boost marketing precision by better understanding and segmenting audiences
  • Reduce cost-per-acquisition based on measured performance insights
  • Optimize marketing return on investment through continuous improvement
  • Track conversions across earned, owned and paid media as well as offline
  • Utilize attribution models that evolve with your business and exploit big data innovation
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Your marketing, just stronger.

Our customers achieve tangible results every day with our data-driven marketing capabilities, and so can you.
Using OptimaHub marketing attribution from Datalicious one organization achieved:

“Datalicious helped us move to a more accurate attribution […] significantly changed our media planning. Highly recommended!”
-Telstra

25%
growth in digital
marketing investment

87%
growth in gross revenue

65%
growth in sales orders

* Customer statistics are based on prior Datalicious marketing projects. Your individual uses and results may vary based on your actual customer data, marketing efforts, product/service type and other related factors.

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Learn More

Have questions or want to learn more?
Check out these informational resources.

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Get to Know Us

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

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