This is where Equifax data-driven marketing capabilities are changing the game.
We can help you do all this, and so much more.
You will have access to new and unique data sets, powerful and predictive data analytics, and game-changing technology that helps you:
Enhance, synthesize, and activate customer data
Turn complex insights into a solid understanding of customer needs
Personalize the customer experience with the right messages in the right channels
Meaningfully measure the customer journey and attribute performance to optimize marketing spend and enhance customer value
Study: The Cookie Crumbles
In today’s multi-device world, marketers want to evolve from cookie-based tracking methods or risk undervaluing almost 40% of touchpoints.*
* Research statistics are based on a 2016 joint Facebook & Datalicious research project and published in “The Cookie Crumbles: The need for people-based measurement”.
Your individual uses and results may vary based on your actual customer data, marketing efforts, product/service type and other related factors.
Sharpen your marketing precision.
Improve the customer experience.
Achieve stronger results.
You can do all that with data-driven marketing capabilities from Equifax. But, best of all, you can create a more tailored experience
that resonates with more customers, and helps you optimize account values at any stage of the customer lifecycle.
Step 1: Link
We first link your customer data. This intelligently “connects the dots” within your data, and with third-party data, to give you a holistic customer view that’s actionable across all channels.
Step 2: Reveal
Then, we reveal fresh consumer insights – around income, wealth, credit, spending and more – from our unique data and analytic resources to help you find ideal customers and markets.
Step 3: Engage
We help you use the same audience across the right channels to better engage customers and prospects with the right messages and offers, at the right time.
Step 4: Measure
You can then measure the business impact of your marketing investment and strategies to help improve campaigns in-flight and plan future initiatives.
Step 1
Link
Marketer’s Challenge
Obtaining a single, actionable view of the customer
Equifax Solution
Synthesize unique and valuable customer data
How We Do it
- We activate your data and connect it together to give you a 360° view of the customer
- We integrate and aggregate your data in a meaningful and actionable way for you
- Equifax has a long and trusted reputation for responsible data stewardship
Step 2
Reveal
Marketer’s Challenge
Implementing consumer insights that help win, grow and keep customers
Equifax Solution
Visualize customer needs and behavior through actionable insights
How We Do it
- We provide clarity into your ideal customers and deep understanding of their needs
- We can help give you a competitive advantage by providing access to unique data
- We can arm you with actionable intelligence to impact every interaction in the customer journey
Step 3
Engage
Marketer’s Challenge
Engaging customers through preferred channels with a unified experience
Equifax Solution
Customize the experience with the right message in the preferred channel
How We Do it
- We enable you to effectively engage your ideal customers through preferred channels and platforms
- We facilitate growth of your customer relationships through meaningful engagements with your brand
- We can help you optimize your marketing effectiveness by targeting your best customer with a personalized content and channel strategy
Step 4
Measure
Marketer’s Challenge
Enhancing return on marketing investment through continuous improvement
Equifax Solution
Better understand performance to optimize marketing spend and customer value
How We Do it
- Our attribution process helps you to quantify the performance and value of your marketing strategy
- We help you understand what is working, and what is not, online and offline, so you know where to invest
- We help you increase the efficiency of your marketing spend and better attain your goals
Learn More
Have questions or want to learn more?
Check out these informational resources.
Get to Know Us
Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.
