Low Income < $50,000Economic Cohorts classifies consumers into clusters based on a multi-dimensional framework including financial capacity, estimated income and householder demographics. The clusters are then placed into standard groups within broad income ranges. All clusters in the ‘Low Income’ tier show estimated household income values below $50K.
Hover over the underlined cluster name or icons for more information.
A1. Tough Start: Young Single Parents
Struggling single parents. Discretionary spending nearly outpaces income. Very high credit utilization. Poorly managed credit. Renters. Blue collar jobs. Child-influenced.
% of HHs: 1.01%
Income: $24.6K
Spending: $12.9K
Credit Use: Very High
A2. Tough Start: Young Singles
Single twenty-somethings, no kids. Discretionary spending nearly outpaces income. Very high credit utilization. Lack budgeting savvy. High school education/some college, blue collar jobs. Renters. Social.
% of HHs: 0.55%
Income: $22.3K
Spending: $11K
Credit Use: Very High
A3. Starting Small: Small-Town Families
Families with kids, some are married. Income slightly greater than discretionary spending. Not many credit/loan accounts, high credit utilization. Cannot save much money. Comfortable borrowing. Enjoy the outdoors.
% of HHs: 1.58%
Income: $37.8K
Spending: $27.1K
Credit Use: High
A4. Starting Small: Small-Town Singles
Young singles, many are students. Simple finances. Income is somewhat higher than discretionary spending. Small number credit/loan accounts. Cell phone only.
% of HHs: 0.82%
Income: $40.8K
Spending: $28.7K
Credit Use: High
A5. Living on Loans: Young Urban Single Parents
Single parent families. Heavy utilization of few lines of credit. Little savings. Renters. Most completed high school, some college. “Swayable Shopaholics.”
% of HHs: 0.2%
Income: $43.9K
Spending: $29.5K
Credit Use: Very High
A6. Living on Loans: Young Urban Singles
Young singles renting in downscale, urban areas. Discretionary spending just within income. Very high credit utilization. Favor debit cards. Auto and sports enthusiasts.
% of HHs: 0.63%
Income: $41.3K
Spending: $29.7K
Credit Use: Very High
B7. Mid-Life Strugglers: Families
Struggling families with kids. Mixed marital status. Income barely covers discretionary spending. Very high credit utilization. Renters with blue collar jobs.
% of HHs: 1.27%
Income: $28.5K
Spending: $13.3K
Credit Use: Very High
B8. Mid-Life Strugglers: Singles
Struggling middle-aged singles. Blue collar jobs, high school educations. Very high utilization of few lines of credit. Unsophisticated finances. Enjoy solitary activities.
% of HHs: 1.13%
Income: $31.5K
Spending: $10.3K
Credit Use: Very High
B9. Getting By: Small-Town Families
Blue-collar, dual-income families with kids. About half are married. Small town/rural. High-school educated, homeowners and renters. Expense conscious. High credit utilization. Simple finances.
% of HHs: 1.53%
Income: $41.2K
Spending: $26.5K
Credit Use: High
B10. Getting By: Small-Town Singles and Couples
Blue collar, singles and couples, no kids. Small-town lifestyle. Financially uninvolved. High-school educated. Enjoy simple pleasures.
% of HHs: 1.01%
Income: $42.8K
Spending: $21.1K
Credit Use: High
B11. Credit Crunched: City Families
Families with kids, living in downscale, big city neighborhoods. Blue collar occupations. High credit utilization on relatively small number of credit lines. Spenders rather than savers.
% of HHs: 0.45%
Income: $43.5K
Spending: $28.8K
Credit Use: High
B12. Credit Crunched: City Singles
Mostly singles. No kids. Downscale, inner city neighborhoods. Credit poorly managed, high utilization. Spenders not savers. Impulse shoppers and lottery players. Approval seekers.
% of HHs: 0.58%
Income: $44.3K
Spending: $26.4K
Credit Use: High
C13. Retiring on Empty: Singles
Singles, mostly no kids. Scraping by. Heading towards retirement with minimal savings. Spending consumes most of income. High utilization on few lines of credit. Creatures of habit.
% of HHs: 0.6%
Income: $27.6K
Spending: $10.4K
Credit Use: Very High
C14. Burdened by Debt: Singles
Pre-retirement singles mostly in urban areas. No kids. Very modest income. Low discretionary spending. High credit balance; not risk-takers. Not tech-savvy.
% of HHs: 0.39%
Income: $36.7K
Spending: $11.1K
Credit Use: High
C15. Sensible Spenders: Families
Families with kids. Spend cautiously, discretionary spending levels low. High credit utilization. Penny pinchers with blue-collar occupations.
% of HHs: 0.04%
Income: $43K
Spending: $19.7K
Credit Use: High
C16. Sensible Spenders: Small-Town Empty Nesters
No kids. Retired empty nesters. Some are married. Small towns and rural areas. Modest incomes. Trying to build savings. Conscientious consumers. Average credit use. Risk averse.
% of HHs: 0.89%
Income: $41.2K
Spending: $15.2K
Credit Use: High
C17. Sensible Spenders: Urban Pre-Retirement Singles
Mostly singles. No kids. City dwellers. Many are renters. Modest income, low discretionary spending levels and medium credit utilization. High school educated.
% of HHs: 1%
Income: $43.5K
Spending: $23K
Credit Use: High
D18. Relying On Aid: Retired Singles
Struggling retired singles. Barely getting by. Mostly Medicare/Medicaid dependent. No savings. Very low discretionary spending and income. High credit utilization; few lines of credit.
% of HHs: 0.22%
Income: $26.5K
Spending: $12K
Credit Use: Very High
D19. Rough Retirement: Small-Town and Rural Seniors
Small-town and rural retirees. Mixed married and single. Modest incomes and low discretionary spending. High credit utilization and high balances relative to income. Traditionalists. High-school educations.
% of HHs: 0.79%
Income: $42.2K
Spending: $18.2K
Credit Use: High
D20. Struggling Elders: Singles
Elderly retirees. Most are single/widowed. Few credit lines. Savers with low credit utilization. Sedentary lifestyles. Medicaid/Medicare dependent.
% of HHs: 3.87%
Income: $34.8K
Spending: $14.1K
Credit Use: High
D21. Modest Means: Urban Retirees
Big city retirees of modest means. Low credit activity. Savers rather than spenders. Bargain hunters. Medicare/Medicaid dependent. Religious with traditional values. Use credit judiciously.
% of HHs: 0.7%
Income: $44.1K
Spending: $28.1K
Credit Use: High
