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C13. Retiring on Empty: Singles
Singles, mostly no kids. Scraping by. Heading towards retirement with minimal savings. Spending consumes most of income. High utilization on few lines of credit. Creatures of habit.
% of HHs: 0.6%
Income: $27.6K
Spending: $10.4K
Credit Use: Very High
C14. Burdened by Debt: Singles
Pre-retirement singles mostly in urban areas. No kids. Very modest income. Low discretionary spending. High credit balance; not risk-takers. Not tech-savvy.
% of HHs: 0.39%
Income: $36.7K
Spending: $11.1K
Credit Use: High
C15. Sensible Spenders: Families
Families with kids. Spend cautiously, discretionary spending levels low. High credit utilization. Penny pinchers with blue-collar occupations.
% of HHs: 0.04%
Income: $43K
Spending: $19.7K
Credit Use: High
C16. Sensible Spenders: Small-Town Empty Nesters
No kids. Retired empty nesters. Some are married. Small towns and rural areas. Modest incomes. Trying to build savings. Conscientious consumers. Average credit use. Risk averse.
% of HHs: 0.89%
Income: $41.2K
Spending: $15.2K
Credit Use: High
C17. Sensible Spenders: Urban Pre-Retirement Singles
Mostly singles. No kids. City dwellers. Many are renters. Modest income, low discretionary spending levels and medium credit utilization. High school educated.
% of HHs: 1%
Income: $43.5K
Spending: $23K
Credit Use: High
G34. Committed to Credit: Small-Town Couples
Pre-retirement, mostly married couples; no kids. Average income and discretionary spending, high credit utilization. Finances are not in order. High school educated. Homeowners, primarily in small towns.
% of HHs: 0.77%
Income: $70.2K
Spending: $30K
Credit Use: High
G35. Striving for Balance: Urban Pre-Retirement Singles
City dwellers. Single, some divorced or separated, no kids. Average income and discretionary spending but high credit utilization. High school, some college. Some unemployed or retired.
% of HHs: 1.9%
Income: $66.4K
Spending: $30.4K
Credit Use: High
G36. Conservative Consumers: Small-Town Empty Nesters
Pre-retired, married, no kids in the home. Financially conservative. Average income and discretionary spending. Minimal credit use. High school, some college. Homeowners in small towns and rural areas. Traditional and religious.
% of HHs: 3.58%
Income: $72.9K
Spending: $30.6K
Credit Use: High
G37. Conservative Consumers: Suburban Families
Pre-retirement, suburban dwellers. Married with teenagers. Slightly higher than average income, moderate discretionary spending, average credit use. Saving for college. High school educated. Homeowners. Family oriented.
% of HHs: 0.15%
Income: $82.2K
Spending: $32.8K
Credit Use: High
G38. Solid Foundation: Suburban Empty Nesters
Mostly married couples, no kids at home. Pre-retired homeowners in suburban areas. Savers rather than spenders. Above-average income, moderate discretionary spending, low credit utilization. Conservative investors. High school, some college. Many hobbies, charitable.
% of HHs: 1.35%
Income: $89.5K
Spending: $39.8K
Credit Use: Moderate
K55. Living for Today: Couples
Couples in midscale and upscale city neighborhoods; no kids. Fairly high income. Moderate discretionary spending. High credit utilization. May have little savings. Homeowners.
% of HHs: 1.84%
Income: $115.6K
Spending: $39.9K
Credit Use: Moderate
K56. Planners and Savers: Suburban Families
Families in midscale and upscale suburban neighborhoods. High incomes. Moderate discretionary spenders. Low credit utilization. Homeowners. Savers. Kids influence shopping.
% of HHs: 0.33%
Income: $145.2K
Spending: $51.8K
Credit Use: Moderate
K57. Planners and Savers: Small Town Couples
Couples in small towns. No kids. High income, moderate discretionary spending habits. Low credit utilization. Long-time homeowners.
% of HHs: 2.22%
Income: $129.9K
Spending: $42.9K
Credit Use: Moderate
K58. Planners and Savers: City Couples
Upscale pre-retirement singles and couples in big cities, no kids. Moderate discretionary spending relative to high income. Carry below average credit card balances. Homeowners. College educated. Value financial planning.
% of HHs: 2.21%
Income: $144.1K
Spending: $61.7K
Credit Use: Low
K59. Country Club Climbers: Suburban Empty Nesters
Married couples in upscale city suburbs. High incomes. High discretionary spending. Low credit utilization. Homeowners. Many have graduate degrees. Curious about new things. Buy the best.
% of HHs: 2.31%
Income: $175.8K
Spending: $100.7K
Credit Use: Low
O68. Corner Offices: Executive Urbanites
High-earning, pre-retirement professionals. No kids/empty nests. Affluent, big city areas. Sophisticated investors and consumers. Discretionary spending accounts for almost half their ample income. Credit active. Cultured.
% of HHs: 0.52%
Income: $212.4K
Spending: $128.2K
Credit Use: Low
O69. Champagne Tastes: Executive Empty Nesters
Highly-educated couples in the best suburbs. Enjoying their wealth. Very high income and discretionary spending. Financially sophisticated and active. Living well.
% of HHs: 1.03%
Income: $302K
Spending: $205K
Credit Use: Very Low