Results: 19
Hover over the underlined cluster name or icons for more information.
Group A
Young | Age < 35
A1. Tough Start: Young Single Parents
Struggling single parents. Discretionary spending nearly outpaces income. Very high credit utilization. Poorly managed credit. Renters. Blue collar jobs. Child-influenced.
% of HHs: 1.01%
Income: $24.6K
Spending: $12.9K
Credit Use: Very High
Group A
Young | Age < 35
A2. Tough Start: Young Singles
Single twenty-somethings, no kids. Discretionary spending nearly outpaces income. Very high credit utilization. Lack budgeting savvy. High school education/some college, blue collar jobs. Renters. Social.
% of HHs: 0.55%
Income: $22.3K
Spending: $11K
Credit Use: Very High
Group A
Young | Age < 35
A3. Starting Small: Small-Town Families
Families with kids, some are married. Income slightly greater than discretionary spending. Not many credit/loan accounts, high credit utilization. Cannot save much money. Comfortable borrowing. Enjoy the outdoors.
% of HHs: 1.58%
Income: $37.8K
Spending: $27.1K
Credit Use: High
Group A
Young | Age < 35
A4. Starting Small: Small-Town Singles
Young singles, many are students. Simple finances. Income is somewhat higher than discretionary spending. Small number credit/loan accounts. Cell phone only.
% of HHs: 0.82%
Income: $40.8K
Spending: $28.7K
Credit Use: High
Group A
Young | Age < 35
A5. Living on Loans: Young Urban Single Parents
Single parent families. Heavy utilization of few lines of credit. Little savings. Renters. Most completed high school, some college. “Swayable Shopaholics.”
% of HHs: 0.2%
Income: $43.9K
Spending: $29.5K
Credit Use: Very High
Group A
Young | Age < 35
A6. Living on Loans: Young Urban Singles
Young singles renting in downscale, urban areas. Discretionary spending just within income. Very high credit utilization. Favor debit cards. Auto and sports enthusiasts.
% of HHs: 0.63%
Income: $41.3K
Spending: $29.7K
Credit Use: Very High
Group E
Young | Age < 35
E22. Credit City: Young Families
Tech-savvy young families in big cities. Low to mid-range income. Spenders, not savers. Borrow freely. Tend to carry a credit card balance. Half are renters. Active lifestyles and value material possessions.
% of HHs: 1.75%
Income: $64.6K
Spending: $34.1K
Credit Use: High
Group E
Young | Age < 35
E23. Credit City: Young Singles
Young singles in big city neighborhoods. No kids. Some college or Bachelor’s degree. Apartment renters. Low to mid-range income. Active credit users; high credit utilization. Shopaholics living for today.
% of HHs: 1.08%
Income: $63.8K
Spending: $33.8K
Credit Use: High
Group E
Young | Age < 35
E24. Midscale Mainstream: Small-Town Families
Young families. Mostly rural and small towns. Moderate discretionary spending and income, and average credit utilization. Carry a balance. Homeowners and renters. Family oriented.
% of HHs: 1.75%
Income: $72.9K
Spending: $38.2K
Credit Use: High
Group E
Young | Age < 35
E25. Midscale Mainstream: Small-Town Singles and Couples
No kids. College-educated singles and couples in towns or city suburbs. Average number of credit /loan accounts; discretionary spending in check. Approval seekers.
% of HHs: 0.6%
Income: $74.4K
Spending: $38.6K
Credit Use: High
Group E
Young | Age < 35
E26. Getting Ahead: Young City Families
Up and coming young families in cities. Controlled discretionary spending, moderate credit utilization. Some are college-educated. Starting to save. Ambitious and launching careers. Impulse shoppers.
% of HHs: 0.7%
Income: $90.4K
Spending: $53.1K
Credit Use: Moderate
Group E
Young | Age < 35
E27. Getting Ahead: Young City Singles
Up and coming young singles in cities. Moderate discretionary spending and credit utilization. College-educated. Launching careers. Trendy, active and adventurous.
% of HHs: 0.51%
Income: $88.9K
Spending: $53.8K
Credit Use: Moderate
Group I
Young | Age < 35
I43. Charge-It Champs: Young Suburban Families
Ambitious married couples with kids. High income, high discretionary spending habits. Credit active. Tech savvy. Midscale to upscale neighborhoods. “Swayable Shopaholics.”
% of HHs: 3.02%
Income: $122.8K
Spending: $62.6K
Credit Use: Moderate
Group I
Young | Age < 35
I44. Charge-It Champs: Young Suburban Singles and Couples
Educated young singles and couples. No kids. Moderate to high income, moderate discretionary spending habits. Credit active. Limited investments. Thrill seekers. Value material possessions. Have a student loan.
% of HHs: 0.16%
Income: $118.2K
Spending: $53.7K
Credit Use: Moderate
Group I
Young | Age < 35
I45. Confident Futures: Young City Families
Young parents with dual incomes. Financially stable. Low credit balances. Spend within their means. Big city, upscale neighborhoods. Child oriented.
% of HHs: 0.62%
Income: $147.7K
Spending: $77.8K
Credit Use: Moderate
Group I
Young | Age < 35
I46. Confident Futures: Young City Singles
College educated singles. High income. Moderate credit utilization. Comfortable taking investment risks. Focused on paying off loans. Big city, upscale neighborhoods.
% of HHs: 0.39%
Income: $128.8K
Spending: $72.6K
Credit Use: Moderate
Group I
Young | Age < 35
I47. Material World: Urban Families
Married with kids. Very high discretionary spending relative to their high income. Low credit reliance. Finances are under control. Have a nest egg. Social climbers.
% of HHs: 0.53%
Income: $180.6K
Spending: $143.2K
Credit Use: Low
Group I
Young | Age < 35
I48. Material World: Urban Singles
Ambitious, highly educated singles. High income and discretionary spending levels. Low credit utilization. Never or rarely carry credit card balance. Follow trends. Willing to pay for quality.
% of HHs: 0.23%
Income: $173.8K
Spending: $157.1K
Credit Use: Very Low
Group M
Young | Age < 35
M64. Big Shots: Young Upmarket Urbanites
Ambitious, upscale city dwellers. Rent or own apartments in fashionable downtown districts. Very high income, high discretionary spending. Well-managed credit. Tech savvy. Enjoy active adventures.
% of HHs: 0.58%
Income: $233.8K
Spending: $204.5K
Credit Use: Very Low
