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C9. Financial Challenges
Singles, most with no kids at home, preparing for retirement. Rely on modest incomes and minimal assets. Few lines of credit and may have adverse credit information.
% of HHs: 1.3%
Assets: $2.2K
Income: $43.3K
Spending: $13.2K
Credit Use: High
C10. Credit Reliant
Married couples without children who are nearing retirement. Modest incomes and assets, including deposits and mutual funds. Reliant on credit and may have lower credit scores.
% of HHs: 0.7%
Assets: $5.5K
Income: $69.4K
Spending: $29.8K
Credit Use: High
C11. Conservative Savers
Mature, childless single and married households with moderate incomes and assets. Invest in interest-earning deposits and carry moderate credit balances.
% of HHs: 1.5%
Assets: $42.2K
Income: $58.7K
Spending: $27.6K
Credit Use: High
C12. Investors
Pre-retirement couples with reasonable earnings and assets. Moderately use credit and invest heavily in low-risk investments and annuities. Retirement-focused.
% of HHs: 1.4%
Assets: $56.6K
Income: $97.2K
Spending: $35.3K
Credit Use: Moderate
G25. Credit-Active Investors
Heavy credit users with multiple credit lines/accounts. Pre-retirement couples with complex portfolios. Moderate assets and incomes.
% of HHs: 0.6%
Assets: $208.2K
Income: $87.6K
Spending: $35.6K
Credit Use: High
G26. Savers
Mature, financially secure, somewhat risk averse, savers. Use credit minimally. Married couples and singles ready for retirement.
% of HHs: 1.5%
Assets: $175.1K
Income: $105.4K
Spending: $39.2K
Credit Use: Moderate
G27. Retirement Planners
Married homeowners with good assets and earnings. Portfolios consist of higher-risk mutual funds and stocks. Manage credit well. Planning for retirement.
% of HHs: 1.5%
Assets: $283.4K
Income: $128K
Spending: $43.5K
Credit Use: Moderate
G28. Investors
Married, childless households with high assets and incomes. Maintain good credit and complex portfolios. Risk-tolerant.
% of HHs: 1.8%
Assets: $669K
Income: $161.8K
Spending: $68.9K
Credit Use: Low
K37. Accumulators
Married, well-off empty nesters with complex portfolios that show a bias for stocks and mutual funds. High Risk investments. Highly insured. Use credit sparingly
% of HHs: 0.6%
Assets: $1.4M
Income: $178K
Spending: $97.5K
Credit Use: Very Low
K38. Investors
Wealthy households with complex portfolios containing high-risk investments, mainly stocks and mutual funds. Advice-oriented. Well managed credit.
% of HHs: 0.7%
Assets: $1.6M
Income: $187.4K
Spending: $116.8K
Credit Use: Very Low
K39. Very Wealthy
Ultra-wealthy, mature households heading into comfortable retirement. Very high incomes, very high spending, and a highly complex investment mix. Advisor-oriented and risk tolerant.
% of HHs: 0.5%
Assets: $4.7M
Income: $297.7K
Spending: $196.1K
Credit Use: Very Low