Results: 12
Hover over the underlined cluster name or icons for more information.
Group B
Working Class
Major Metro | Age 35-54
B5. Financial Challenges
Singles and married couples with minimal education. Utilize credit heavily and have few, if any, assets and financial investments.
% of HHs: 2.9%
Assets: $0.1K
Income: $46.7K
Spending: $17.7K
Credit Use: High
Group B
Working Class
Major Metro | Age 35-54
B6. Conservative Savers
Singles with moderate incomes and few assets. Invest in a mix of simple, low-risk, interest-earning deposits. Lower than average credit scores.
% of HHs: 3.7%
Assets: $29.9K
Income: $64.3K
Spending: $30.1K
Credit Use: High
Group B
Working Class
Major Metro | Age 35-54
B7. Credit Reliant
Moderate-income families with simple financial investments like deposit accounts. High likelihood of low credit score. High mortgage balance relative to income.
% of HHs: 2.1%
Assets: $7.2K
Income: $76.6K
Spending: $32.3K
Credit Use: High
Group B
Working Class
Major Metro | Age 35-54
B8. Investors
Moderate-income families aiming for a diversified portfolio, including a heavy proportion of mutual funds and retirement funds. Moderate credit usage.
% of HHs: 3.1%
Assets: $60.8K
Income: $109.9K
Spending: $42.3K
Credit Use: Moderate
Group F
Rising Stars
Major Metro | Age 35-54
F21. Credit-Active Investors
Educated, possibly married, professionals with kids. Moderate assets and income. Highly leveraged. Maintain moderate credit scores. Fairly risky portfolio.
% of HHs: 1.3%
Assets: $198.9K
Income: $103.9K
Spending: $42.4K
Credit Use: High
Group F
Rising Stars
Major Metro | Age 35-54
F22. Retirement Planners
Professional families with healthy assets, income and spending. Complex portfolios, focused on retirement planning. Maintain many credit relationships.
% of HHs: 3.3%
Assets: $264.1K
Income: $154.3K
Spending: $61.9K
Credit Use: Moderate
Group F
Rising Stars
Major Metro | Age 35-54
F23. Savers
Professional families and singles, savers with fair assets and income. Conservative investors with a retirement plan. Maintain low credit balances relative to income.
% of HHs: 2.4%
Assets: $190.4K
Income: $108.8K
Spending: $43.9K
Credit Use: Low
Group F
Rising Stars
Major Metro | Age 35-54
F24. Investors
Somewhat risk-tolerant families seeking a diverse, complex portfolio. “Swayable Shopaholics” that prefer to buy the best. High assets and low credit utilization.
% of HHs: 2.7%
Assets: $653.8K
Income: $179.7K
Spending: $104.2K
Credit Use: Low
Group J
High-Powered Careers
Major Metro | Age 35-54
J33. Planners
Well educated, married homeowners with very complex banking and investment profiles. Have substantial assets and incomes. Limited use of credit.
% of HHs: 1.1%
Assets: $1.5M
Income: $213.7K
Spending: $149.3K
Credit Use: Very Low
Group J
High-Powered Careers
Major Metro | Age 35-54
J34. Accumulators
Affluent singles and families with a complex investment mix of primarily mutual funds and deposits. Low credit use.
% of HHs: 0.5%
Assets: $1.4M
Income: $187.9K
Spending: $131.5K
Credit Use: Very Low
Group J
High-Powered Careers
Major Metro | Age 35-54
J35. Investors
Families with substantial incomes and heavy spending habits. Use credit wisely and hold their $1M+ assets in a complex variety of financial products.
% of HHs: 0.6%
Assets: $1.9M
Income: $228.8K
Spending: $167.7K
Credit Use: Very Low
Group J
High-Powered Careers
Major Metro | Age 35-54
J36. High Worth
Super-wealthy, risk-tolerant families with substantial assets in a complex mix of investments, including stocks, bonds and mutual funds. “Buyers of the Best.”
% of HHs: 0.4%
Assets: $5.4M
Income: $435.5K
Spending: $352.8K
Credit Use: Very Low
