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A1. Getting By
Ambitious, young singles relying on modest incomes and few assets. Simple finances. Rent their apartments.
% of HHs: 3.0%
Assets: $0.9K
Income: $48.1K
Spending: $28.3K
Credit Use: High
A2. Financial Challenges
Young, single renters with low incomes and almost no assets. Spend little. Generally lower credit scores. Simple finances.
% of HHs: 0.6%
Assets: $0.1K
Income: $25.5K
Spending: $12.8K
Credit Use: Very High
A3. Planners
Young, married couples that have started investing in mutual funds and accumulating retirement assets. Have a mortgage and may have lower than average credit scores.
% of HHs: 1.7%
Assets: $17.6K
Income: $70.6K
Spending: $35.1K
Credit Use: High
A4. New Investors
Young investors strategically using their financial resources to invest in funds, stocks, and interest-bearing accounts. Many lines of credit.
% of HHs: 1.9%
Assets: $55.5K
Income: $95.8K
Spending: $45.9K
Credit Use: Moderate
E17. Planners
Young married couples and families with fair assets and income. Hold relatively complex, high-risk investments. Many lines of credit, but low credit utilization.
% of HHs: 1.1%
Assets: $201.1K
Income: $146.6K
Spending: $78.5K
Credit Use: Moderate
E18. Credit Dependent
Households with moderate assets and several high-risk investments. Heavily dependent on credit. Some likely paying off student loans.
% of HHs: 0.4%
Assets: $152.6K
Income: $87K
Spending: $39.9K
Credit Use: High
E19. Mixed Investments
Professional college graduates enjoying good earnings and assets. Manage credit accounts well and have a mix of generally higher risk investments.
% of HHs: 1.1%
Assets: $176.7K
Income: $111.8K
Spending: $54.4K
Credit Use: Low
E20. Thriving Investors
Thirty-something professionals with significant earnings and assets. Have complex and diversified portfolios. High discretionary spending and relatively low use of credit.
% of HHs: 0.7%
Assets: $560.7K
Income: $179.2K
Spending: $143.2K
Credit Use: Low
I32. Young Investors
Young, financially-savvy households with $1M+ in assets, healthy incomes and high spending. Have a complex, mutual fund-heavy mix of investments. Use credit moderately.
% of HHs: 0.3%
Assets: $1.6M
Income: $214.5K
Spending: $244.7K
Credit Use: Very Low