Results: 9

Hover over the underlined cluster name or icons for more information.

Group A
Starting Out
Major Metro | Age < 35

A1. Getting By
Ambitious, young singles relying on modest incomes and few assets. Simple finances. Rent their apartments.

% of HHs: 3.0%
Assets: $0.9K
Income: $48.1K
Spending: $28.3K
Credit Use: High

Icon: Banking Complexity Level 1 / 10Icon: Major Metro

Group A
Starting Out
Major Metro | Age < 35

A2. Financial Challenges
Young, single renters with low incomes and almost no assets. Spend little. Generally lower credit scores. Simple finances.

% of HHs: 0.6%
Assets: $0.1K
Income: $25.5K
Spending: $12.8K
Credit Use: Very High

Icon: Banking Complexity Level 1 / 10Icon: Major Metro

Group A
Starting Out
Major Metro | Age < 35

A3. Planners
Young, married couples that have started investing in mutual funds and accumulating retirement assets. Have a mortgage and may have lower than average credit scores.

% of HHs: 1.7%
Assets: $17.6K
Income: $70.6K
Spending: $35.1K
Credit Use: High

Icon: Banking Complexity Level 3 / 10Icon: Major Metro

Group A
Starting Out
Major Metro | Age < 35

A4. New Investors
Young investors strategically using their financial resources to invest in funds, stocks, and interest-bearing accounts. Many lines of credit.

% of HHs: 1.9%
Assets: $55.5K
Income: $95.8K
Spending: $45.9K
Credit Use: Moderate

Icon: Banking Complexity Level 5 / 10Icon: Major Metro

Group E
Youthful Promise
Major Metro | Age < 35

E17. Planners
Young married couples and families with fair assets and income. Hold relatively complex, high-risk investments. Many lines of credit, but low credit utilization.

% of HHs: 1.1%
Assets: $201.1K
Income: $146.6K
Spending: $78.5K
Credit Use: Moderate

Icon: Banking Complexity Level 7 / 10Icon: Major Metro

Group E
Youthful Promise
Major Metro | Age < 35

E18. Credit Dependent
Households with moderate assets and several high-risk investments. Heavily dependent on credit. Some likely paying off student loans.

% of HHs: 0.4%
Assets: $152.6K
Income: $87K
Spending: $39.9K
Credit Use: High

Icon: Banking Complexity Level 7 / 10Icon: Major Metro

Group E
Youthful Promise
Major Metro | Age < 35

E19. Mixed Investments
Professional college graduates enjoying good earnings and assets. Manage credit accounts well and have a mix of generally higher risk investments.

% of HHs: 1.1%
Assets: $176.7K
Income: $111.8K
Spending: $54.4K
Credit Use: Low

Icon: Banking Complexity Level 7 / 10Icon: Major Metro

Group E
Youthful Promise
Major Metro | Age < 35

E20. Thriving Investors
Thirty-something professionals with significant earnings and assets. Have complex and diversified portfolios. High discretionary spending and relatively low use of credit.

% of HHs: 0.7%
Assets: $560.7K
Income: $179.2K
Spending: $143.2K
Credit Use: Low

Icon: Banking Complexity Level 8 / 10Icon: Major Metro

Group I
Young Millionaires
Major Metro | Age < 35

I32. Young Investors
Young, financially-savvy households with $1M+ in assets, healthy incomes and high spending. Have a complex, mutual fund-heavy mix of investments. Use credit moderately.

% of HHs: 0.3%
Assets: $1.6M
Income: $214.5K
Spending: $244.7K
Credit Use: Very Low

Icon: Banking Complexity Level 9 / 10Icon: Major Metro