Results: 11
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Group M
Strugglers and Strivers
Small City
M43. Meager Means
Small-city singles and married couples with minimal assets and low incomes. Use credit heavily. Deposit-heavy portfolios.
% of HHs: 2.7%
Assets: $0.1K
Income: $47.9K
Spending: $23.8K
Credit Use: High
Group M
Strugglers and Strivers
Small City
M44. Credit Reliant
Low-income households with negligible assets living in smaller cities. Heavily reliant on credit with high balances compared to income.
% of HHs: 0.8%
Assets: $3.9K
Income: $28.5K
Spending: $10.6K
Credit Use: Very High
Group M
Strugglers and Strivers
Small City
M45. Planners
Families planning for retirement by investing in mutual funds and their 401K. Have moderate incomes, modest assets and a deposit-heavy portfolio.
% of HHs: 1.6%
Assets: $25.8K
Income: $79.8K
Spending: $35.9K
Credit Use: High
Group M
Strugglers and Strivers
Small City
M46. Near Retirement
Older, childless households that prefer low-risk investments. Have meager assets and occasionally use credit cards. Live in low-income areas of small cities.
% of HHs: 1.4%
Assets: $7K
Income: $54.9K
Spending: $23.4K
Credit Use: High
Group M
Strugglers and Strivers
Small City
M47. Beginning to Invest
Singles and couples with modest assets and moderate incomes. Portfolios have a moderately complex mix of investments, including mutual funds and retirement funds.
% of HHs: 1.8%
Assets: $59.2K
Income: $77.9K
Spending: $32.3K
Credit Use: Moderate
Group N
Mature Mainstream
Small City
N48. Deposits and Credit
Singles and couples with low incomes and fairly complex portfolios that include mutual funds, stocks, annuities and deposits. Multiple lines of credit.
% of HHs: 0.8%
Assets: $194K
Income: $68K
Spending: $32.3K
Credit Use: High
Group N
Mature Mainstream
Small City
N49. Older Conservative
Couples and singles in small cities with portfolios comprised of interest-bearing deposits and a few funds. Disciplined spenders who use credit cards infrequently.
% of HHs: 1.5%
Assets: $239.9K
Income: $90.1K
Spending: $34.4K
Credit Use: Low
Group N
Mature Mainstream
Small City
N50. Retirement Planners
Retirement-focused families. Comfortable with moderate risk and invest mainly in mutual funds. Active credit card users but maintain low balances.
% of HHs: 1.4%
Assets: $230.9K
Income: $128.5K
Spending: $54.4K
Credit Use: Moderate
Group N
Mature Mainstream
Small City
N51. Older Investors
Married, risk tolerant couples with high assets and incomes. Keep assets in stocks and mutual funds. Low credit usage.
% of HHs: 1.4%
Assets: $666K
Income: $131.5K
Spending: $52.7K
Credit Use: Low
Group O
Achievers and Winners
Small City
O52. Elderly and Prudent
Older, retired, single and married homeowners in small cities, with mixed investments managed by an advisor. Smart consumers with low credit activity.
% of HHs: 0.9%
Assets: $1.4M
Income: $142.8K
Spending: $67.9K
Credit Use: Very Low
Group O
Achievers and Winners
Small City
O53. Wealthy Investors
Married couples in or nearing retirement with high assets, incomes and spending. Fairly complex, high-risk investments including stocks and mutual funds. Credit well managed.
% of HHs: 0.4%
Assets: $3.4M
Income: $184.3K
Spending: $133.5K
Credit Use: Very Low
