Results: 8
Hover over the underlined cluster name or icons for more information.
Group P
Working Small Town
Small Town and Rural
P54. Financial Challenges
Largest cluster. Working-class single and married couples with almost no investments. May struggle to get credit. Living on tight budgets.
% of HHs: 5.5%
Assets: $0.1K
Income: $50.3K
Spending: $29.8K
Credit Use: High
Group P
Working Small Town
Small Town and Rural
P55. Credit Reliant
Blue collar homeowners with low assets and incomes who utilize credit heavily. Confused when selecting financial products. Saving is a challenge.
% of HHs: 1.2%
Assets: $0.5K
Income: $25.9K
Spending: $9.6K
Credit Use: Very High
Group P
Working Small Town
Small Town and Rural
P56. Conservative Planners
Families with modest incomes and assets. Have deposits and investments, favoring annuities, retirement assets and mutual funds. Use credit moderately.
% of HHs: 3.8%
Assets: $48.8K
Income: $71K
Spending: $32.3K
Credit Use: Moderate
Group P
Working Small Town
Small Town and Rural
P57. Conservative Investors
Lower-income, retired households that have some assets, primarily deposits. Low credit usage. Unsure about their financial choices.
% of HHs: 4.2%
Assets: $2.8K
Income: $55K
Spending: $24K
Credit Use: Moderate
Group Q
Small Town Leaders
Small Town and Rural
Q58. Older Conservative
Elderly homeowners living off their assets. Have relatively low incomes and a conservative investment mix. May carry a low credit card balance.
% of HHs: 2.3%
Assets: $193.1K
Income: $72.8K
Spending: $32.1K
Credit Use: Moderate
Group Q
Small Town Leaders
Small Town and Rural
Q59. Retirement Planners
Families with good incomes and a fairly complex investment mix, mainly in mutual funds. Fairly risk tolerant and manage credit well.
% of HHs: 1.8%
Assets: $234.9K
Income: $97.8K
Spending: $47.8K
Credit Use: Moderate
Group Q
Small Town Leaders
Small Town and Rural
Q60. Older Investors
Educated retirees with a complex investment mix. Manage finances well and stick to a budget. Risk tolerant. Very low credit utilization.
% of HHs: 1.8%
Assets: $585.7K
Income: $103.5K
Spending: $44K
Credit Use: Low
Group R
Country Nobility
Small Town and Rural
R61. Wealthy Investors
Wealthy retirees with significant assets and income and a complex investment mix. Comfortable with some financial risk. Well managed credit. Politically active.
% of HHs: 1.1%
Assets: $1.5M
Income: $124.5K
Spending: $68K
Credit Use: Low
