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Results: 3

Mass Affluent Mid-High w/no Investment Thinks it is important for checking to have low/no fee. Not likely to own their own business. Highest penetration for social media use.

Data-Driven Marketing
Low Income – Income Range < $50KIncome Range < $50K
Moderate Income – Income Range $50K – $100KIncome Range $50K – $100K
High Income – Income Range $100K – $200KIncome Range $100K – $200K
Elite Income – Income Range > $200KIncome Range > $200K
Guide to Cluster Data

Percentages listed are the percentage of all US households that fall into this cluster.

Income: Median Income360^® per household. Represents both income from wages and generated from assets.

Spending: Median DS$™ (Discretionary Spending Dollars) per household. A modeled dollar amount that households in the cluster spend on discretionary items annually after accounting for the fixed expenses of life.
Legend

Family

Couple

Single w/Kids

Single

Couple/Single

Family/Single

Family/Single w/Kids

Low Spending < $35K

Moderate Spending $35-$65K

High Spending > $65K

Few Lines of Credit* — Low Usage**

Some Lines of Credit* — Moderate Usage**

Many Lines of Credit* — High Usage**

* Number of cards represents relative quantity of credit lines
** Shade represents relative credit utilization

Hover over the underlined cluster name or icons for more information.
Economic Cohorts provides maximum differentiation of households based on economic data only available from Equifax.
Products used include Income360^®, DS$™, and Ability to Pay Index™.
It more accurately identifies affluent households and aligns with the way you run your business.