Digital Targeting Segments - Equifax Data-driven Marketing

Affluence Index

Use Affluence Index™ Digital Targeting Segments to better reach online consumers that likely have the discretionary funds to spend on your products or services – or to save or invest for the future.

Wealth

WealthComplete^® – Assets Digital and WealthComplete - Deposits Digital enable online marketers at IXI Network Member Firms to better differentiate and reach online consumers that are likely to have the financial capacity to purchase their products and services, based on an estimate of consumers’ household-level total asset or total deposit wealth without the use of protected-class variables.

Financial Durability

Based on a holistic view of credit, assets and ability to pay, the Financial Durability segments show how households with varying resilience handle a financial impact

Auto

Auto Propensity Digital Targeting Segments* help auto marketers improve their online marketing efficiency by reaching consumers based on specific likely auto tendencies and characteristics, as well as likely financial capacity measures.

Income

Digital provides a powerful estimate of prospects’ and customers’ total household income, while maintaining user privacy. It estimates average household income in 11 ranges up to $250,000+.

Business to Business

B2B Targeting Segments leverage best-in-class marketing attributes from Equifax using a proprietary marketing database comprised of over 41 million businesses, and is aggregated to the zip+4 level.

Mortgage

Credit Propensity Digital Targeting Segments help marketers improve their online marketing efficiency by helping them to reach more qualified prospects based on specific likely credit tendencies* and offer a means of marketing to consumer segments likely to have specific mortgage loan propensities.

Investments

Available exclusively to IXI Network members, Investment Propensity Digital Targeting Segments give firms the option of targeting households based on their likelihood to hold certain types of financial products.

Financial Mobility

Financial Mobility digital targeting segments can help online marketers find and reach consumers today, who have the potential to be valuable customers of the future.

Financial Cohorts

Financial Cohorts^® is an asset-based household segmentation system that segments households based on proprietary measures of assets, total income, discretionary spending, and credit use. Available exclusively to IXI Network members, Financial Cohorts Digital helps marketers to better understand the estimated financial / behavioral characteristics of households in target clusters to increase the relevance and effectiveness of online marketing efforts.

Insurance

Insurance Propensity Digital Targeting Segments* help marketers improve their online marketing efficiency by helping them to reach more qualified prospects based on specific likely insurance tendencies or characteristics.

Credit Card

Credit Propensity Digital Targeting Segments help marketers improve their online marketing efficiency by helping them to reach more qualified prospects based on specific likely credit tendencies* and offer a means of marketing to consumer segments likely to have specific credit card propensities.

Millennials

Based on our Economic Cohorts^® consumer segmentation system, Digital Segments for Targeting Millennials take into account both interest and capacity to buy and give marketers the option of targeting Millennial households based on their likelihood to consume certain types of products in a variety of categories.

Retail Banking

Available exclusively to IXI Network Members, our Retail Banking Propensity Digital Targeting Segments give banks the option of targeting households based on their propensities to consume certain types of retail banking products and services.

Student Loan

Credit Propensity Digital Targeting Segments help marketers improve their online marketing efficiency by helping them to reach more qualified prospects based on specific likely credit tendencies* and offer a means of marketing to consumer segments likely to have specific student loan propensities.

Small Business Assets

Small Business Assets™ enables IXI Network financial services firms to better target, both online and offline, small businesses based on the estimated amount of assets invested by the businesses.

Spending Power

Estimated annual household spending after accounting for the fixed expenses of life. Advertisers can use Spending Power Digital to target visitors based on their estimated spending, organized in 8 differentiating ranges.

Ability to Pay

Ability to Pay™ Digital ranks online consumers based on their estimated economic capacity and identifies households with highest capacity to pay. It provides estimates of average household ability to pay in 4 tiers.

Restaurant

Restaurant Propensity Digital Targeting Segments take into account both interest and capacity to buy and give companies the option of targeting households based on their likelihood to consume certain types of dining categories.

Economic Cohorts

Economic Cohorts^® is an economic-based household segmentation system that segments households based on a complete view of households’ economics, including estimates of total income, discretionary spending, and credit usage. Advertisers can use Economic Cohorts’ 71 clusters to better understand the economic and behavioral characteristics of households in their target clusters in order to increase the relevance and effectiveness of marketing efforts.

Economic Spectrum

Economic Spectrum™ Digital ranks and scores US households based on a measure of their total income and their relative share of total estimated U.S. spending.

Aggregated FICO

Aggregated FICO^®* segments estimate the likelihood of consumers to pay credit obligations, based on aggregated credit data at a geographic level.

Retail

Based on the Economic Cohorts^® consumer segmentation system, Retail Propensity Digital Targeting Segments take into account both interest and capacity to buy and give retailers and their agencies the option of targeting households based on their likelihood to consume certain types of products in a variety of categories.

Communications

Communications Propensity Digital Targeting Segments take into account both interest and capacity to buy and gives communications companies the option of targeting households based on their likelihood to consume certain types of cable, telco and wireless products in a variety of categories.

Sports

Based on our Economic Cohorts^® consumer segmentation system, Sports Fans Propensity Digital Targeting Segments take into account both interest and capacity to buy and give sports entities and associated retailers the option of reaching households based on their likelihood to follow certain types of sports.

Travel & Leisure

Travel and Hospitality Propensity Digital Targeting Segments take into account both interest and capacity to buy and give travel and hospitality companies the option of targeting households based on their likelihood to consume certain types of travel & leisure products in a variety of categories.