Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Digital Targeting Segments

Equifax digital targeting solutions enable marketers to better deliver the right message to the desired target audience online based on consumers’ likely interests and economic profiles. We enable you to use the same kinds of customer insights that inform your offline efforts to power your online display campaigns. A leader in delivering marketing solutions based on anonymous, aggregated household economic data, Equifax enables segmentation of consumers to help organizations meet the online marketing challenges they face every day.