Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Ability To Pay™ is an estimate of a household’s financial capacity based on consumer spending capacity, total income (including income from wages and assets), and household demographics.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Top 20% households with the greatest estimated ability to pay financial obligations.
Households with high estimated ability to pay financial obligations.
Households with moderate estimated ability to pay financial obligations.
Bottom 20% households with the lowest estimated ability to pay financial obligations.
Millennial households with high estimated ability to pay financial obligations.
Segment data updated Q2, 2020