Results: 4

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Ability to Pay

Ability to Pay

Ability To Pay™ is an estimate of a household’s financial capacity based on consumer spending capacity, total income (including income from wages and assets), and household demographics.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Highest Ability to Pay: Top 20%

Top 20% households with the greatest estimated ability to pay financial obligations.

22.9%(of HHs)

High Ability to Pay

Households with high estimated ability to pay financial obligations.

31.2%(of HHs)

Moderate Ability to Pay

Households with moderate estimated ability to pay financial obligations.

31.0%(of HHs)

Lowest Ability to Pay: Bottom 20%

Bottom 20% households with the lowest estimated ability to pay financial obligations.

14.9%(of HHs)

Segment data updated Q1 2019