Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Ability to Pay
Ability To Pay™ is an estimate of a household’s financial capacity based on consumer spending capacity, total income (including income from wages and assets), and household demographics.
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Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Highest Ability to Pay: Top 20%
Top 20% households with the greatest estimated ability to pay financial obligations.
22.8%(of HHs)
High Ability to Pay
Households with high estimated ability to pay financial obligations.
31.1%(of HHs)
Moderate Ability to Pay
Households with moderate estimated ability to pay financial obligations.
31.1%(of HHs)
Lowest Ability to Pay: Bottom 20%
Bottom 20% households with the lowest estimated ability to pay financial obligations.
15%(of HHs)
Segment data updated Q4 2018