Results: 4

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Ability to Pay

Ability to Pay

Ability To Pay™ is an estimate of a household’s financial capacity based on consumer spending capacity, total income (including income from wages and assets), and household demographics.

Learn More

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Highest Ability to Pay: Top 20%

Top 20% households with the greatest estimated ability to pay financial obligations.

22.9%(of HHs)

High Ability to Pay

Households with high estimated ability to pay financial obligations.

30.6%(of HHs)

Moderate Ability to Pay

Households with moderate estimated ability to pay financial obligations.

30.8%(of HHs)

Lowest Ability to Pay: Bottom 20%

Bottom 20% households with the lowest estimated ability to pay financial obligations.

15.4%(of HHs)

Segment data updated Q4, 2019