Results: 4

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Affluence Index

Affluence Index™ Digital Targeting Segments enable marketers to better target online consumers based on their likely ability to spend, save, or invest. It takes into account both financial capacity to spend as well as debt obligations.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Highest Affluence – Top 25%

The top 25% (twenty-five percent) of households in the United States in terms of liquid net worth, but accounting for their debt to truly deliver households with the greatest capacity to spend. These should be the best target for marketers in Investments, Auto, Travel, Retail and others that have (high-end / luxury) products that require consumers to be able to spend without any concern of their expenses.

24.9%(of HHs)

High Affluence

Households in the United States with a higher than average capacity to spend based on their liquid net worth and debt. These should be an excellent target for marketers in Investments, Auto, Travel, Retail and others that have products that require consumers to be able to spend with minimal concern of their expenses.

24.8%(of HHs)

Moderate Affluence

Households in the United States with a less than average capacity to spend based on their liquid net worth and debt.

25.2%(of HHs)

Low Affluence – Bottom 25%

The bottom 25% (twenty-five percent) of households in the United States in terms of their capacity to spend based on their liquid net worth and debt.

25.1%(of HHs)

Segment data updated Q1 2022