Results: 33

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Auto

Auto segments are built on a foundation of anonymous, aggregated information from Equifax, as well as industry partner data. They provide audiences likely to be in market or have certain behaviors, propensities or characteristics. Auto Credit* segments offer a means of marketing to consumer segments likely to have specific auto credit propensities.

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Compliance-friendly Segment Info

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Download Segment Data for Spreadsheet Import (CSV Format)

Domestic Vehicle Owners

Households likely to own or lease a domestic vehicle.

13.61%(of HHs)

Family Vehicle Owners

Households likely to own or lease a family vehicle.

34.92%(of HHs)

Luxury Vehicle Owners

Households likely to own or lease either a domestic or import luxury vehicle.

22.36%(of HHs)

Domestic Luxury Vehicle Owners

Households likely to own or lease a domestic luxury vehicle.

18.88%(of HHs)

Import Auto Vehicle Owners

Households likely to own or lease an import vehicle.

28.7%(of HHs)

Import Luxury Vehicle Owners

Households likely to own or lease an import luxury vehicle.

21.83%(of HHs)

Eco Friendly Vehicle Owners

Households likely to own or lease an environmentally-friendly vehicle.

31.66%(of HHs)

Active Shoppers with Intent – Bodystyle

Active shoppers searching for specific bodystyles with a very likely intent to purchase:

1.59% Caravan - Very likely intent to purchase

1.23% Classic Vehicles - Very likely intent to purchase

0.63% Commerical Vehicles - Very likely intent to purchase

1.66% Crossover - Very likely intent to purchase

1.47% Electric Cars - Very likely intent to purchase

1.40% Hatchback - Very likely intent to purchase

1.21% Hybrid & Alternative Vehicles - Very likely intent to purchase

1.66% Luxury Cars - Very likely intent to purchase

0.84% Microcars & City Cars - Very likely intent to purchase

1.64% Motorcycle - Very likely intent to purchase

1.44% Sport Cars - Very likely intent to purchase

1.40% Van - Very likely intent to purchase

1.55% Sedan - Very likely intent to purchase

1.63% SUV - Very likely intent to purchase

1.56% Truck - Very likely intent to purchase

Active Shoppers with Intent – Various Auto Categories

Active shoppers searching for broad auto categories with a very likely intent to purchase:

1.37% New Vehicles - Very likely intent to purchase

1.58% Used Vehicles - Very likely intent to purchase

1.20% Vehicle Parts & Accessories - Very likely intent to purchase

1.42% Auto Buyers - Very likely intent to purchase

0.66% Motorcycle Enthusiasts - Very likely intent to purchase

0.69% Luxury Car Enthusiasts - Very likely intent to purchase

Active Shoppers with Intent – Specific Make / Models

Active shoppers searching for specific makes or models with a very likely intent to purchase:

0.88% Acura - Very likely intent to purchase

0.31% Acura MDX - Very likely intent to purchase

0.36% Acura RDX - Very likely intent to purchase

0.92% Aston Martin - Very likely intent to purchase

1.63% Audi - Very likely intent to purchase

1.62% Audi Q - Very likely intent to purchase

0.61% Bentley - Very likely intent to purchase

1.63% BMW - Very likely intent to purchase

0.77% Buick - Very likely intent to purchase

0.84% Cadillac - Very likely intent to purchase

0.28% Cadillac Escalade - Very likely intent to purchase

1.01% Chrysler - Very likely intent to purchase

1.48% Chevrolet - Very likely intent to purchase

1.65% Dodge - Very likely intent to purchase

0.55% Ferrari - Very likely intent to purchase

1.54% Ford - Very likely intent to purchase

0.34% GM Daewoo - Very likely intent to purchase

1.69% GMC - Very likely intent to purchase

1.64% Honda - Very likely intent to purchase

0.81% Hummer - Very likely intent to purchase

1.64% Hyundai - Very likely intent to purchase

0.84% Jaguar - Very likely intent to purchase

1.55% Jeep - Very likely intent to purchase

0.9% Kia - Very likely intent to purchase

0.43% Kia Sorento - Very likely intent to purchase

1.82% Kia Soul - Very likely intent to purchase

0.42% Lamborghini - Very likely intent to purchase

0.62% Land Rover - Very likely intent to purchase

0.17% Range Rover - Very likely intent to purchase

0.54% Lexus - Very likely intent to purchase

0.24% Lexus IS - Very likely intent to purchase

1.24% Lincoln - Very likely intent to purchase

0.42% Lincoln MKX - Very likely intent to purchase

0.17% Lincoln Navigator - Very likely intent to purchase

0.77% Maserati - Very likely intent to purchase

1.56% Mazda - Very likely intent to purchase

1.69% Mercedes - Very likely intent to purchase

0.94% Mini - Very likely intent to purchase

1.66% Nissan - Very likely intent to purchase

1.66% Nissan Altima - Very likely intent to purchase

1.61% Nissan NV - Very likely intent to purchase

1.61% Nissan Rogue - Very likely intent to purchase

0.86% Porsche - Very likely intent to purchase

0.51% Porsche Cayman - Very likely intent to purchase

1.07% Rolls Royce - Very likely intent to purchase

1.00% SEAT - Very likely intent to purchase

0.20% Smart - Very likely intent to purchase

1.64% Subaru - Very likely intent to purchase

0.74% Tesla - Very likely intent to purchase

0.52% Tesla Model S - Very likely intent to purchase

1.62% Toyota - Very likely intent to purchase

1.62% Toyota Highlander - Very likely intent to purchase

1.62% Toyota Rav4 - Very likely intent to purchase

1.39% Toyota Tundra - Very likely intent to purchase

1.66% Volkswagen - Very likely intent to purchase

1.59% Volkswagen Jetta - Very likely intent to purchase

1.07% Volvo - Very likely intent to purchase

In-market Owners – SUV and Crossover

Audiences that are likely to be in-market and own or lease specific types of SUVs and crossover vehicles:

9.1% SUV and Crossover Owners – Likely In Market

8.2% Non-luxury Brand SUV and Crossover Owners – Likely In Market

0.4% Near Luxury Brand SUV and Crossover Owners - Likely In Market

0.7% Luxury Brand SUV and Crossover Owners - Likely In Market

1.7% Chevrolet SUV and Crossover Owners – Likely In Market

0.4% Dodge SUV and Crossover Owners – Likely In Market

1.7% Ford SUV and Crossover Owners – Likely In Market

0.7% GMC SUV and Crossover Owners – Likely In Market

0.8% Honda SUV and Crossover Owners – Likely In Market

1.5% Jeep SUV and Crossover Owners – Likely In Market

0.5% Nissan SUV and Crossover Owners – Likely In Market

0.9% Toyota SUV and Crossover Owners – Likely In Market

In-market Owners – Cars

Audiences that are likely to be in-market and own or lease specific types of cars:

13.8% Car Owners – Likely In Market

12.2% Non-luxury Brand Car Owners – Likely In Market

0.8% Near Luxury Brand Car Owners – Likely In Market

1.6% Luxury Brand Car Owners – Likely In Market

0.5% BMW Car Owners – Likely In Market

0.5% Buick Car Owners – Likely In Market

2.1% Chevrolet Car Owners – Likely In Market

0.7% Chrysler Car Owners – Likely In Market

0.8% Dodge Car Owners – Likely In Market

2% Ford Car Owners – Likely In Market

1.8% Honda Car Owners – Likely In Market

0.8% Hyundai Car Owners – Likely In Market

0.5% Kia Car Owners – Likely In Market

0.5% Mazda Car Owners – Likely In Market

1.4% Nissan Car Owners – Likely In Market

0.4% Subaru Car Owners – Likely In Market

1.9% Toyota Car Owners – Likely In Market

0.7% Volkswagen Car Owners – Likely In Market

In-market Owners – Pickup Trucks

Audiences that are likely to be in-market and own or lease specific types of pickup trucks:

6.6% Pickup Truck Owners – Likely In Market

2% Chevrolet Pickup Truck Owners – Likely In Market

1% Dodge Pickup Truck Owners – Likely In Market

2.3% Ford Pickup Truck Owners – Likely In Market

0.7% GMC Pickup Truck Owners – Likely In Market

0.7% Toyota Pickup Truck Owners – Likely In Market

5.1% Full-size Pickup Truck Owners – Likely In Market

1.6% Mid-size Pickup Truck Owners – Likely In Market

In-market Owners – All-wheel Drive / 4-wheel Drive

Audiences that are likely to be in-market and own or lease all-wheel or 4-wheel drive vehicles:

7.6% AWD and 4WD Owners – Likely In Market

1.2% AWD and 4WD Car Owners – Likely In Market

4.7% AWD and 4WD SUV and Crossover Owners – Likely In Market

2.6% AWD and 4WD Pickup Truck Owners – Likely In Market

In-market Owners – Electric and Hybrid Vehicle Owners

Audiences that are likely to be in-market and own or lease electric or hybrid vehicles.

0.49%(of HHs)

In-market Owners – Van and Minivan Owners

Audiences that are likely to be in-market and own or lease vans or minivans.

2.41%(of HHs)

In-market Owners – Make

Audiences that are likely to be in-market and own or lease specific makes of vehicles:

0.4% Acura Owners - Likely In Market

0.6% BMW Owners - Likely In Market

0.6% Buick Owners - Likely In Market

0.5% Cadillac Owners - Likely In Market

5.3% Chevrolet Owners - Likely In Market

1% Chrysler Owners - Likely In Market

2.7% Dodge Owners - Likely In Market

5.6% Ford Owners - Likely In Market

1.4% GMC Owners - Likely In Market

2.8% Honda Owners - Likely In Market

1.1% Hyundai Owners - Likely In Market

1.5% Jeep Owners - Likely In Market

0.8% Kia Owners - Likely In Market

0.5% Lexus Owners - Likely In Market

0.7% Mazda Owners - Likely In Market

0.5% Mercedes-Benz Owners - Likely In Market

0.4% Mitsubishi Owners - Likely In Market

2.2% Nissan Owners - Likely In Market

0.4% Subaru Owners - Likely In Market

3.4% Toyota Owners - Likely In Market

0.7% Volkswagen Owners - Likely In Market

In-market Owners – Model

Audiences that are likely to be in-market and own or lease specific model types:

0.4% Chevrolet Malibu Owners – Likely In Market

1% Chevrolet Silverado Owners – Likely In Market

0.4% Chevrolet Tahoe Owners – Likely In Market

0.4% Dodge Caravan Owners – Likely In Market

0.5% Dodge Ram Pickup 1500 Owners – Likely In Market

0.4% Ford Escape Owners – Likely In Market

0.7% Ford Explorer Owners – Likely In Market

1.4% Ford F-150 Owners – Likely In Market

0.4% Ford Focus Owners – Likely In Market

0.4% Ford Taurus Owners – Likely In Market

0.4% GMC Sierra 1500 Owners – Likely In Market

1% Honda Accord Owners – Likely In Market

0.7% Honda Civic Owners – Likely In Market

0.4% Honda CR-V Owners – Likely In Market

0.4% Honda Odyssey Owners – Likely In Market

0.6% Jeep Grand Cherokee Owners – Likely In Market

0.6% Nissan Altima Owners – Likely In Market

0.8% Toyota Camry Owners – Likely In Market

0.6% Toyota Corolla Owners – Likely In Market

In-market Owners – Vehicle Loyalists

Audiences that are likely to be in-market and own 2 or more of the same vehicle make (or vehicle families):

1% Chevrolet Loyalists - Likely In Market

1.6% GM Loyalists - Likely In Market

0.8% Chrysler, Dodge, Jeep, Ram Loyalists - Likely In Market

1.1% Ford Loyalists - Likely In Market

1.1% Ford and Lincoln Loyalists - Likely in Market

0.5% Honda and Acura Loyalists - Likely In Market

0.5% Toyota Loyalists - Likely In Market

0.6% Toyota and Lexus Loyalists - Likely In Market

Auto Lease Ends within 6 Months

Households likely to obtain a new auto lease.

24.33%(of HHs)

Recently Purchased Automobile

Target population most likely to have recently purchased an automobile in the last 12 months.

15.98%(of HHs)

Auto Loan – Likely in Market

Target population likely to obtain a new auto loan.

24.77%(of HHs)

Auto Loan – Very Likely In Market

Target population very likely to obtain a new auto loan.

16.92%(of HHs)

Auto Lease – Likely In Market

Target population likely to obtain a new auto lease.

11.19%(of HHs)

Auto Lease – Very Likely In Market

Target population very likely to obtain an auto lease.

6.03%(of HHs)

Auto Lease – Very Likely In Market with Good Credit

Target population very likely to obtain an auto lease with good credit.

5.72%(of HHs)

Millennials – In Market for Auto Lease

Millennial households whose auto lease is likely to expire within the next 6 months.

10.51%(of HHs)

Millennials – Auto Insurance Target

Millennial households with attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.

26.55%(of HHs)

Millennials – High Propensity for Auto Insurance

Millennial households with high propensity for auto insurance. Powered by aggregated FICO auto insurance score for “preferred” auto prospects.

0.17%(of HHs)

Millennials – Vehicle Owners

Millennial households who likely own or lease a vehicle.

15.42%(of HHs)

Auto Loan – Very Likely In Market with Good Credit

Target population very likely to obtain an auto loan with good credit.

13.01%(of HHs)

Car Buyer – Likely In Market

Target population likely to obtain an auto loan or lease.

35.2%(of HHs)

Car Buyer – Very Likely In Market

Target population very likely to obtain an auto loan or lease.

28.66%(of HHs)

Segment data updated Q3, 2022