Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Auto segments are built on a foundation of anonymous, aggregated information from Equifax, as well as industry partner data. They provide audiences likely to be in market or have certain propensities or characteristics. Auto Credit* segments offer a means of marketing to consumer segments likely to have specific auto credit propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.