Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Auto Credit* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific auto credit propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Target population likely to engage in a new auto loan based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto credit.
Target population whose auto lease is likely to expire within the next 6 months.
Target population most likely to have recently purchased an automobile in the last 12 months.
Target population of attractive auto loan prospects based on their estimated financial profile and likely credit behaviors.
Target population with a likely lower risk for delinquency based on their estimated ability to pay their auto loans.
Target population very likely to obtain a new auto loan.
Target population likely to obtain a new auto lease.
Target population very likely to obtain an auto lease.
Target population extremely likely to obtain an auto lease.
Target population extremely likely to obtain an auto lease and have fair-excellent credit.
Target population likely to open an auto loan and have fair-excellent credit.
Target population likely to obtain an auto loan or lease.
Target population very likely to obtain an auto loan or lease.
Target population extremely likely to obtain an auto loan or lease.
Target population very likely to obtain an auto loan or lease and have poor-very bad credit.
Target population very likely to obtain an auto loan or lease and have fair-excellent credit.
Households likely to own or lease a domestic vehicle.
Households likely to own or lease a family vehicle.
Households likely to own or lease either a domestic or import luxury vehicle.
Households likely to own or lease a domestic luxury vehicle.
Households likely to own or lease an import vehicle.
Households likely to own or lease an import luxury vehicle.
Households likely to own or lease an environmentally-friendly vehicle.
Households likely to obtain a new auto lease.
Segment data updated Q4 2018