Results: 33

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Auto

Auto

Auto segments are built on a foundation of anonymous, aggregated information from Equifax, as well as industry partner data. They provide audiences likely to be in market or have certain behaviors, propensities or characteristics. Auto Credit* segments offer a means of marketing to consumer segments likely to have specific auto credit propensities.

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Compliance-friendly Segment Info

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Domestic Vehicle Owners

Households likely to own or lease a domestic vehicle.

13.61%(of HHs)

Family Vehicle Owners

Households likely to own or lease a family vehicle.

34.92%(of HHs)

Luxury Vehicle Owners

Households likely to own or lease either a domestic or import luxury vehicle.

22.36%(of HHs)

Domestic Luxury Vehicle Owners

Households likely to own or lease a domestic luxury vehicle.

18.88%(of HHs)

Import Auto Vehicle Owners

Households likely to own or lease an import vehicle.

28.7%(of HHs)

Import Luxury Vehicle Owners

Households likely to own or lease an import luxury vehicle.

21.83%(of HHs)

Eco Friendly Vehicle Owners

Households likely to own or lease an environmentally-friendly vehicle.

31.66%(of HHs)

Active Shoppers with Intent – Bodystyle

Active shoppers searching for specific bodystyles with a very likely intent to purchase:

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1.59% Caravan - Very likely intent to purchase
1.23% Classic Vehicles - Very likely intent to purchase
0.63% Commerical Vehicles - Very likely intent to purchase
1.66% Crossover - Very likely intent to purchase
1.47% Electric Cars - Very likely intent to purchase
1.40% Hatchback - Very likely intent to purchase
1.21% Hybrid & Alternative Vehicles - Very likely intent to purchase
1.66% Luxury Cars - Very likely intent to purchase
0.84% Microcars & City Cars - Very likely intent to purchase
1.64% Motorcycle - Very likely intent to purchase
1.44% Sport Cars - Very likely intent to purchase
1.40% Van - Very likely intent to purchase
1.55% Sedan - Very likely intent to purchase
1.63% SUV - Very likely intent to purchase
1.56% Truck - Very likely intent to purchase

Active Shoppers with Intent – Various Auto Categories

Active shoppers searching for broad auto categories with a very likely intent to purchase:

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1.37% New Vehicles - Very likely intent to purchase
1.58% Used Vehicles - Very likely intent to purchase
1.20% Vehicle Parts & Accessories - Very likely intent to purchase
1.42% Auto Buyers - Very likely intent to purchase
0.66% Motorcycle Enthusiasts - Very likely intent to purchase
0.69% Luxury Car Enthusiasts - Very likely intent to purchase

Active Shoppers with Intent – Specific Make / Models

Active shoppers searching for specific makes or models with a very likely intent to purchase:

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0.88% Acura - Very likely intent to purchase
0.31% Acura MDX - Very likely intent to purchase
0.36% Acura RDX - Very likely intent to purchase
0.92% Aston Martin - Very likely intent to purchase
1.63% Audi - Very likely intent to purchase
1.62% Audi Q - Very likely intent to purchase
0.61% Bentley - Very likely intent to purchase
1.63% BMW - Very likely intent to purchase
0.77% Buick - Very likely intent to purchase
0.84% Cadillac - Very likely intent to purchase
0.28% Cadillac Escalade - Very likely intent to purchase
1.01% Chrysler - Very likely intent to purchase
1.48% Chevrolet - Very likely intent to purchase
1.65% Dodge - Very likely intent to purchase
0.55% Ferrari - Very likely intent to purchase
1.54% Ford - Very likely intent to purchase
0.34% GM Daewoo - Very likely intent to purchase
1.69% GMC - Very likely intent to purchase
1.64% Honda - Very likely intent to purchase
0.81% Hummer - Very likely intent to purchase
1.64% Hyundai - Very likely intent to purchase
0.84% Jaguar - Very likely intent to purchase
1.55% Jeep - Very likely intent to purchase
0.9% Kia - Very likely intent to purchase
0.43% Kia Sorento - Very likely intent to purchase
1.82% Kia Soul - Very likely intent to purchase
0.42% Lamborghini - Very likely intent to purchase
0.62% Land Rover - Very likely intent to purchase
0.17% Range Rover - Very likely intent to purchase
0.54% Lexus - Very likely intent to purchase
0.24% Lexus IS - Very likely intent to purchase
1.24% Lincoln - Very likely intent to purchase
0.42% Lincoln MKX - Very likely intent to purchase
0.17% Lincoln Navigator - Very likely intent to purchase
0.77% Maserati - Very likely intent to purchase
1.56% Mazda - Very likely intent to purchase
1.69% Mercedes - Very likely intent to purchase
0.94% Mini - Very likely intent to purchase
1.66% Nissan - Very likely intent to purchase
1.66% Nissan Altima - Very likely intent to purchase
1.61% Nissan NV - Very likely intent to purchase
1.61% Nissan Rogue - Very likely intent to purchase
0.86% Porsche - Very likely intent to purchase
0.51% Porsche Cayman - Very likely intent to purchase
1.07% Rolls Royce - Very likely intent to purchase
1.00% SEAT - Very likely intent to purchase
0.20% Smart - Very likely intent to purchase
1.64% Subaru - Very likely intent to purchase
0.74% Tesla - Very likely intent to purchase
0.52% Tesla Model S - Very likely intent to purchase
1.62% Toyota - Very likely intent to purchase
1.62% Toyota Highlander - Very likely intent to purchase
1.62% Toyota Rav4 - Very likely intent to purchase
1.39% Toyota Tundra - Very likely intent to purchase
1.66% Volkswagen - Very likely intent to purchase
1.59% Volkswagen Jetta - Very likely intent to purchase
1.07% Volvo - Very likely intent to purchase

In-market Owners – SUV and Crossover

Audiences that are likely to be in-market and own or lease specific types of SUVs and crossover vehicles:

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9.1% SUV and Crossover Owners – Likely In Market
8.2% Non-luxury Brand SUV and Crossover Owners – Likely In Market
0.4% Near Luxury Brand SUV and Crossover Owners - Likely In Market
0.7% Luxury Brand SUV and Crossover Owners - Likely In Market
1.7% Chevrolet SUV and Crossover Owners – Likely In Market
0.4% Dodge SUV and Crossover Owners – Likely In Market
1.7% Ford SUV and Crossover Owners – Likely In Market
0.7% GMC SUV and Crossover Owners – Likely In Market
0.8% Honda SUV and Crossover Owners – Likely In Market
1.5% Jeep SUV and Crossover Owners – Likely In Market
0.5% Nissan SUV and Crossover Owners – Likely In Market
0.9% Toyota SUV and Crossover Owners – Likely In Market

In-market Owners – Cars

Audiences that are likely to be in-market and own or lease specific types of cars:

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13.8% Car Owners – Likely In Market
12.2% Non-luxury Brand Car Owners – Likely In Market
0.8% Near Luxury Brand Car Owners – Likely In Market
1.6% Luxury Brand Car Owners – Likely In Market
0.5% BMW Car Owners – Likely In Market
0.5% Buick Car Owners – Likely In Market
2.1% Chevrolet Car Owners – Likely In Market
0.7% Chrysler Car Owners – Likely In Market
0.8% Dodge Car Owners – Likely In Market
2% Ford Car Owners – Likely In Market
1.8% Honda Car Owners – Likely In Market
0.8% Hyundai Car Owners – Likely In Market
0.5% Kia Car Owners – Likely In Market
0.5% Mazda Car Owners – Likely In Market
1.4% Nissan Car Owners – Likely In Market
0.4% Subaru Car Owners – Likely In Market
1.9% Toyota Car Owners – Likely In Market
0.7% Volkswagen Car Owners – Likely In Market

In-market Owners – Pickup Trucks

Audiences that are likely to be in-market and own or lease specific types of pickup trucks:

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6.6% Pickup Truck Owners – Likely In Market
2% Chevrolet Pickup Truck Owners – Likely In Market
1% Dodge Pickup Truck Owners – Likely In Market
2.3% Ford Pickup Truck Owners – Likely In Market
0.7% GMC Pickup Truck Owners – Likely In Market
0.7% Toyota Pickup Truck Owners – Likely In Market
5.1% Full-size Pickup Truck Owners – Likely In Market
1.6% Mid-size Pickup Truck Owners – Likely In Market

In-market Owners – All-wheel Drive / 4-wheel Drive

Audiences that are likely to be in-market and own or lease all-wheel or 4-wheel drive vehicles:

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7.6% AWD and 4WD Owners – Likely In Market
1.2% AWD and 4WD Car Owners – Likely In Market
4.7% AWD and 4WD SUV and Crossover Owners – Likely In Market
2.6% AWD and 4WD Pickup Truck Owners – Likely In Market

In-market Owners – Electric and Hybrid Vehicle Owners

Audiences that are likely to be in-market and own or lease electric or hybrid vehicles.

0.49%(of HHs)

In-market Owners – Van and Minivan Owners

Audiences that are likely to be in-market and own or lease vans or minivans.

2.41%(of HHs)

In-market Owners – Make

Audiences that are likely to be in-market and own or lease specific makes of vehicles:

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0.4% Acura Owners - Likely In Market
0.6% BMW Owners - Likely In Market
0.6% Buick Owners - Likely In Market
0.5% Cadillac Owners - Likely In Market
5.3% Chevrolet Owners - Likely In Market
1% Chrysler Owners - Likely In Market
2.7% Dodge Owners - Likely In Market
5.6% Ford Owners - Likely In Market
1.4% GMC Owners - Likely In Market
2.8% Honda Owners - Likely In Market
1.1% Hyundai Owners - Likely In Market
1.5% Jeep Owners - Likely In Market
0.8% Kia Owners - Likely In Market
0.5% Lexus Owners - Likely In Market
0.7% Mazda Owners - Likely In Market
0.5% Mercedes-Benz Owners - Likely In Market
0.4% Mitsubishi Owners - Likely In Market
2.2% Nissan Owners - Likely In Market
0.4% Subaru Owners - Likely In Market
3.4% Toyota Owners - Likely In Market
0.7% Volkswagen Owners - Likely In Market

In-market Owners – Model

Audiences that are likely to be in-market and own or lease specific model types:

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0.4% Chevrolet Malibu Owners – Likely In Market
1% Chevrolet Silverado Owners – Likely In Market
0.4% Chevrolet Tahoe Owners – Likely In Market
0.4% Dodge Caravan Owners – Likely In Market
0.5% Dodge Ram Pickup 1500 Owners – Likely In Market
0.4% Ford Escape Owners – Likely In Market
0.7% Ford Explorer Owners – Likely In Market
1.4% Ford F-150 Owners – Likely In Market
0.4% Ford Focus Owners – Likely In Market
0.4% Ford Taurus Owners – Likely In Market
0.4% GMC Sierra 1500 Owners – Likely In Market
1% Honda Accord Owners – Likely In Market
0.7% Honda Civic Owners – Likely In Market
0.4% Honda CR-V Owners – Likely In Market
0.4% Honda Odyssey Owners – Likely In Market
0.6% Jeep Grand Cherokee Owners – Likely In Market
0.6% Nissan Altima Owners – Likely In Market
0.8% Toyota Camry Owners – Likely In Market
0.6% Toyota Corolla Owners – Likely In Market

In-market Owners – Vehicle Loyalists

Audiences that are likely to be in-market and own 2 or more of the same vehicle make (or vehicle families):

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1% Chevrolet Loyalists - Likely In Market
1.6% GM Loyalists - Likely In Market
0.8% Chrysler, Dodge, Jeep, Ram Loyalists - Likely In Market
1.1% Ford Loyalists - Likely In Market
1.1% Ford and Lincoln Loyalists - Likely in Market
0.5% Honda and Acura Loyalists - Likely In Market
0.5% Toyota Loyalists - Likely In Market
0.6% Toyota and Lexus Loyalists - Likely In Market

Auto Lease Ends within 6 Months

Households likely to obtain a new auto lease.

24.33%(of HHs)

Recently Purchased Automobile

Target population most likely to have recently purchased an automobile in the last 12 months.

15.98%(of HHs)

Auto Loan – Likely in Market

Target population likely to obtain a new auto loan.

24.77%(of HHs)

Auto Loan – Very Likely In Market

Target population very likely to obtain a new auto loan.

16.92%(of HHs)

Auto Lease – Likely In Market

Target population likely to obtain a new auto lease.

11.19%(of HHs)

Auto Lease – Very Likely In Market

Target population very likely to obtain an auto lease.

6.03%(of HHs)

Auto Lease – Very Likely In Market with Good Credit

Target population very likely to obtain an auto lease with good credit.

5.72%(of HHs)

Millennials – In Market for Auto Lease

Millennial households whose auto lease is likely to expire within the next 6 months.

10.51%(of HHs)

Millennials – Auto Insurance Target

Millennial households with attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.

26.55%(of HHs)

Millennials – High Propensity for Auto Insurance

Millennial households with high propensity for auto insurance. Powered by aggregated FICO auto insurance score for “preferred” auto prospects.

0.17%(of HHs)

Millennials – Vehicle Owners

Millennial households who likely own or lease a vehicle.

15.42%(of HHs)

Auto Loan – Very Likely In Market with Good Credit

Target population very likely to obtain an auto loan with good credit.

13.01%(of HHs)

Car Buyer – Likely In Market

Target population likely to obtain an auto loan or lease.

35.2%(of HHs)

Car Buyer – Very Likely In Market

Target population very likely to obtain an auto loan or lease.

28.66%(of HHs)

Segment data updated Q3, 2022