Results: 23

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: AutoAuto

Auto Credit* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific auto credit propensities.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Likely to Respond to Auto Loan Offer

Target population likely to engage in a new auto loan based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto credit.

30.1%(of HHs)

In Market for Auto Lease

Target population whose auto lease is likely to expire within the next 6 months.

32.6%(of HHs)

Recently Purchased Automobile

Target population most likely to have recently purchased an automobile in the last 12 months.

21.8%(of HHs)

Optimum Auto Loan Target

Target population of attractive auto loan prospects based on their estimated financial profile and likely credit behaviors.

23.4%(of HHs)

Reliable Auto Loan Payers

Target population with a likely lower risk for delinquency based on their estimated ability to pay their auto loans.

70.8%(of HHs)

Auto Loan – Very Likely In Market

Target population very likely to obtain a new auto loan.

14.9%(of HHs)

Auto Lease – Likely In Market

Target population likely to obtain a new auto lease.

48.2%(of HHs)

Auto Lease – Very Likely In Market

Target population very likely to obtain an auto lease.

24.1%(of HHs)

Auto Lease – Extremely Likely In Market

Target population extremely likely to obtain an auto lease.

7.2%(of HHs)

Auto Lease – Extremely Likely In Market with Good Credit

Target population extremely likely to obtain an auto lease and have fair-excellent credit.

12.7%(of HHs)

Auto Loan – Extremely Likely In Market with Good Credit

Target population likely to open an auto loan and have fair-excellent credit.

9.3%(of HHs)

Car Buyer – Likely In Market

Target population likely to obtain an auto loan or lease.

48.3%(of HHs)

Car Buyer – Very Likely In Market

Target population very likely to obtain an auto loan or lease.

27.0%(of HHs)

Car Buyer – Extremely Likely In Market

Target population extremely likely to obtain an auto loan or lease.

10.7%(of HHs)

Car Buyer – Very Likely In Market – Economy Vehicle

Target population very likely to obtain an auto loan or lease and have poor-very bad credit.

10.4%(of HHs)

Car Buyer – Very Likely In Market – Upscale Vehicle

Target population very likely to obtain an auto loan or lease and have fair-excellent credit.

21.9%(of HHs)

Domestic Vehicle Owners

Households likely to own or lease a domestic vehicle.

32.2%(of HHs)

Family Vehicle Owners

Households likely to own or lease a family vehicle.

34.8%(of HHs)

Luxury Vehicle Owners

Households likely to own or lease either a domestic or import luxury vehicle.

23.6%(of HHs)

Domestic Luxury Vehicle Owners

Households likely to own or lease a domestic luxury vehicle.

13.6%(of HHs)

Import Auto Vehicle Owners

Households likely to own or lease an import vehicle.

35.0%(of HHs)

Import Luxury Vehicle Owners

Households likely to own or lease an import luxury vehicle.

15.4%(of HHs)

Eco Friendly Vehicle Owners

Households likely to own or lease an environmentally-friendly vehicle.

24.3%(of HHs)


Segment data updated Q1 2018.