Results: 32

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Auto

Auto segments are built on a foundation of anonymous, aggregated information from Equifax, as well as industry partner data. They provide audiences likely to be in market or have certain propensities or characteristics. Auto Credit* segments offer a means of marketing to consumer segments likely to have specific auto credit propensities.

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Compliance-friendly Segment Info

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Domestic Vehicle Owners

Households likely to own or lease a domestic vehicle.

14.7%(of HHs)

Family Vehicle Owners

Households likely to own or lease a family vehicle.

27.8%(of HHs)

Luxury Vehicle Owners

Households likely to own or lease either a domestic or import luxury vehicle.

24.8%(of HHs)

Domestic Luxury Vehicle Owners

Households likely to own or lease a domestic luxury vehicle.

15.7%(of HHs)

Import Auto Vehicle Owners

Households likely to own or lease an import vehicle.

33.4%(of HHs)

Import Luxury Vehicle Owners

Households likely to own or lease an import luxury vehicle.

23.4%(of HHs)

Eco Friendly Vehicle Owners

Households likely to own or lease an environmentally-friendly vehicle.

42.9%(of HHs)

In-market Owners – SUV and Crossover

Audiences that are likely to be in-market and own or lease specific types of SUVs and crossover vehicles:

9.1% SUV and Crossover Owners – Likely In Market

8.2% Non-luxury Brand SUV and Crossover Owners – Likely In Market

0.4% Near Luxury Brand SUV and Crossover Owners - Likely In Market

0.7% Luxury Brand SUV and Crossover Owners - Likely In Market

1.7% Chevrolet SUV and Crossover Owners – Likely In Market

0.4% Dodge SUV and Crossover Owners – Likely In Market

1.7% Ford SUV and Crossover Owners – Likely In Market

0.7% GMC SUV and Crossover Owners – Likely In Market

0.8% Honda SUV and Crossover Owners – Likely In Market

1.5% Jeep SUV and Crossover Owners – Likely In Market

0.5% Nissan SUV and Crossover Owners – Likely In Market

0.9% Toyota SUV and Crossover Owners – Likely In Market

In-market Owners – Cars

Audiences that are likely to be in-market and own or lease specific types of cars:

13.8% Car Owners – Likely In Market

12.2% Non-luxury Brand Car Owners – Likely In Market

0.8% Near Luxury Brand Car Owners – Likely In Market

1.6% Luxury Brand Car Owners – Likely In Market

0.5% BMW Car Owners – Likely In Market

0.5% Buick Car Owners – Likely In Market

2.1% Chevrolet Car Owners – Likely In Market

0.7% Chrysler Car Owners – Likely In Market

0.8% Dodge Car Owners – Likely In Market

2.0% Ford Car Owners – Likely In Market

1.8% Honda Car Owners – Likely In Market

0.8% Hyundai Car Owners – Likely In Market

0.5% Kia Car Owners – Likely In Market

0.5% Mazda Car Owners – Likely In Market

1.4% Nissan Car Owners – Likely In Market

0.4% Subaru Car Owners – Likely In Market

1.9% Toyota Car Owners – Likely In Market

0.7% Volkswagen Car Owners – Likely In Market

In-market Owners – Pickup Trucks

Audiences that are likely to be in-market and own or lease specific types of pickup trucks:

6.6% Pickup Truck Owners – Likely In Market

2.0% Chevrolet Pickup Truck Owners – Likely In Market

1.0% Dodge Pickup Truck Owners – Likely In Market

2.3% Ford Pickup Truck Owners – Likely In Market

0.7% GMC Pickup Truck Owners – Likely In Market

0.7% Toyota Pickup Truck Owners – Likely In Market

5.1% Full-size Pickup Truck Owners – Likely In Market

1.6% Mid-size Pickup Truck Owners – Likely In Market

In-market Owners – All-wheel Drive / 4-wheel Drive

Audiences that are likely to be in-market and own or lease all-wheel or 4-wheel drive vehicles:

7.6% AWD and 4WD Owners – Likely In Market

1.2% AWD and 4WD Car Owners – Likely In Market

4.7% AWD and 4WD SUV and Crossover Owners – Likely In Market

2.6% AWD and 4WD Pickup Truck Owners – Likely In Market

In-market Owners – Electric and Hybrid Vehicle Owners

Audiences that are likely to be in-market and own or lease electric or hybrid vehicles.

0.4%(of HHs)

In-market Owners – Van and Minivan Owners

Audiences that are likely to be in-market and own or lease vans or minivans.

2.4%(of HHs)

In-market Owners – Make

Audiences that are likely to be in-market and own or lease specific makes of vehicles:

0.4% Acura Owners - Likely In Market

0.6% BMW Owners - Likely In Market

0.6% Buick Owners - Likely In Market

0.5% Cadillac Owners - Likely In Market

5.3% Chevrolet Owners - Likely In Market

1.0% Chrysler Owners - Likely In Market

2.7% Dodge Owners - Likely In Market

5.6% Ford Owners - Likely In Market

1.4% GMC Owners - Likely In Market

2.8% Honda Owners - Likely In Market

1.1% Hyundai Owners - Likely In Market

1.5% Jeep Owners - Likely In Market

0.8% Kia Owners - Likely In Market

0.5% Lexus Owners - Likely In Market

0.7% Mazda Owners - Likely In Market

0.5% Mercedes-Benz Owners - Likely In Market

0.4% Mitsubishi Owners - Likely In Market

2.2% Nissan Owners - Likely In Market

0.4% Subaru Owners - Likely In Market

3.4% Toyota Owners - Likely In Market

0.7% Volkswagen Owners - Likely In Market

In-market Owners – Model

Audiences that are likely to be in-market and own or lease specific model types:

0.4% Chevrolet Malibu Owners – Likely In Market

1.0% Chevrolet Silverado Owners – Likely In Market

0.4% Chevrolet Tahoe Owners – Likely In Market

0.4% Dodge Caravan Owners – Likely In Market

0.5% Dodge Ram Pickup 1500 Owners – Likely In Market

0.4% Ford Escape Owners – Likely In Market

0.7% Ford Explorer Owners – Likely In Market

1.4% Ford F-150 Owners – Likely In Market

0.4% Ford Focus Owners – Likely In Market

0.4% Ford Taurus Owners – Likely In Market

0.4% GMC Sierra 1500 Owners – Likely In Market

1.0% Honda Accord Owners – Likely In Market

0.7% Honda Civic Owners – Likely In Market

0.4% Honda CR-V Owners – Likely In Market

0.4% Honda Odyssey Owners – Likely In Market

0.6% Jeep Grand Cherokee Owners – Likely In Market

0.6% Nissan Altima Owners – Likely In Market

0.8% Toyota Camry Owners – Likely In Market

0.6% Toyota Corolla Owners – Likely In Market

In-market Owners – Vehicle Loyalists

Audiences that are likely to be in-market and own 2 or more of the same vehicle make (or vehicle families):

1.0% Chevrolet Loyalists - Likely In Market

1.6% GM Loyalists - Likely In Market

0.8% Chrysler, Dodge, Jeep, Ram Loyalists - Likely In Market

1.1% Ford Loyalists - Likely In Market

1.1% Ford and Lincoln Loyalists - Likely in Market

0.5% Honda and Acura Loyalists - Likely In Market

0.5% Toyota Loyalists - Likely In Market

0.6% Toyota and Lexus Loyalists - Likely In Market

Likely to Respond to Auto Loan Offer

Target population likely to engage in a new auto loan based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto credit.

32.0%(of HHs)

Auto Lease Ends within 6 Months

Households likely to obtain a new auto lease.

28.3%(of HHs)

In Market for Auto Lease

Target population whose auto lease is likely to expire within the next 6 months.

37.6%(of HHs)

Recently Purchased Automobile

Target population most likely to have recently purchased an automobile in the last 12 months.

15.4%(of HHs)

Reliable Auto Loan Payers

Target population with a likely lower risk for delinquency based on their estimated ability to pay their auto loans.

72.6%(of HHs)

Auto Loan – Very Likely In Market

Target population very likely to obtain a new auto loan.

9.4%(of HHs)

Auto Lease – Likely In Market

Target population likely to obtain an auto lease.

5.9%(of HHs)

Millennials – In Market for Auto Lease

Millennial households whose auto lease is likely to expire within the next 6 months.

4.6%(of HHs)

Millennials – Recently Purchased Automobile

Millennial households most likely to have purchased a vehicle in the last 12 months.

2.1%(of HHs)

Millennials – Auto Insurance Target

Millennial households with attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.

10.0%(of HHs)

Millennials – High Propensity for Auto Insurance

Millennial households with high propensity for auto insurance. Powered by aggregated FICO auto insurance score for “preferred” auto prospects.

11.5%(of HHs)

Auto Lease – Very Likely In Market

Target population very likely to obtain an auto lease.

2.6%(of HHs)

Auto Lease – Very Likely In Market with Good Credit

Target population very likely to obtain an auto lease with good credit.

2.5%(of HHs)

Auto Loan – Very Likely In Market with Good Credit

Target population very likely to obtain an auto loan with good credit.

7.4%(of HHs)

Car Buyer – Likely In Market

Target population likely to obtain an auto loan or lease.

21.7%(of HHs)

Car Buyer – Very Likely In Market

Target population very likely to obtain an auto loan or lease.

15.2%(of HHs)

Segment data updated Q4 2020