Results: 19

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Business to Business

Business to Business

B2B Targeting Segments leverage best-in-class marketing attributes from Equifax using a proprietary marketing database comprised of over 41 million businesses, and is aggregated to the zip+4 level.

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Segment Details

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Company Employees

Audiences who work at businesses likely to have this number of employees:

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0.8% Large: More Than 2000
0.1% Large: 1001 – 2000
0.1% Large: 501 – 1000
0.2% Large: 251 – 500
0.3% Medium: 101 – 250
0.6% Medium: 51 – 100
0.8% Small: 31 – 50
1.0% Small: 21 – 30
3.2% Small: 11 – 20
10.9% Micro: 5 – 10
34.1% Micro: 1 – 4

Company Tenure

Audiences who work at businesses likely to have been established for:

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8.2% 5 Years or Less
22.9% 6 to 15 Years
24.7% 16 Years or Greater

Company Sales

Audiences who work at businesses with likely sales volumes in these ranges:

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32.5% Micro: Less Than $200K
11.7% Small: $200K – $500K
6.2% Small: $500K – $1M
4.8% Medium: $1M – $5M
0.6% Medium: $5M – $20M
0.2% Med – Large: $20M – $100M
0.1% Large: $100M – $500M
0.7% Very Large: More Than $500M

Credit Risk

Audiences likely to work at businesses with various types of credit risk:

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0.7% Least Risk
2.6% Least to Marginal Risk
35.0% Marginal Risk
9.4% Marginal to High Risk
2.0% High Risk
0.4% Bankruptcy

Financial Risk

Audiences likely to work at businesses with various types of financial risk:

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8.8% Least Risk
9.2% Marginal Risk
2.3% High Risk
0.5% Bankruptcy

Job Role

Audiences whose job role is likely to be one of the following:

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0.2% Account Executive
0.1% Accountant
 Administration Executive
1.3% Administrator
 Architect
0.2% Assistant
0.1% Associate
0.1% Attorney
 Auditor
 Board Member
0.1% Broker
0.6% Chairman
 Chancellor
1.2% Chief Executive Officer (CEO)
0.2% Chief Financial Officer (CFO)
 Chief Information Officer (CIO)
 Chief Investment Officer
 Chief Marketing Officer
0.2% Chief Operating Officer (COO)
 Chief Purchasing Officer
 Chief Risk Officer
0.1% Chief Technical Officer (CTO)
0.1% Consultant
0.1% Controller
 Corporate Communications Executive
 Corporate Secretary
 Customer Service Representative
 Data Processing Executive
1.7% Director
0.2% Doctor
0.1% Educator
0.1% Engineer
0.8% Executive Director
0.4% Executive Officer
 Executive Vice President
0.3% Finance Executive
0.2% Founder
 General Counsel
 General Manager
0.1% Government Professional
0.1% Human Resources Executive
0.2% IT Professional
 Library Professional
6.8% Manager
 Managing Director
 Manufacturing Executive
0.4% Marketing Executive
 Mayor
0.1% Medical Professional
7.7% Officer
0.1% Operations Executive
16.6% Owner
1.3% Partner
 Plant Manager
7.9% President
3.8% Principal
0.7% Professional
 Public Relations Professional
 Publisher
0.1% Purchasing Agent
0.1% Real Estate Agent
0.3% Religious Leader
0.2% Sales Executive
0.3% Secretary
 Senior Vice President
 Senior Vice President Marketing
 Senior Vice President Sales
 Shareholder
 Strategic Planning Executive
 Superintendent
 Telecommunication Executive
0.2% Treasurer
 Vice Chairman
0.8% Vice President
 Vice President Marketing
 Vice President Sales
 Vice President Purchasing

Job Function

Audiences likely to be in one of these types of job functions:

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0.1% Academic / Education
4.0% Administrative
0.6% Board of Directors / Advisors
29.7% C-Suite
0.1% Consultants
 Customer Service
0.3% Engineering / Technical
0.6% Finance
8.4% General Management
0.1% Government
0.1% Human Resources
0.1% Legal
0.1% Media / Communications
0.2% Medical / Healthcare
0.2% Operations
0.1% Procurement
0.3% Religious
0.7% Sales / Marketing

Decision Makers

Audiences likely to be Decision Makers or Influencers.

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29.9% Decision Makers
0.7% Finance Decision Influencer
0.3% IT Decision Influencer
0.1% Sales and Marketing Decision Influencer
28.3% Small Business Decision Makers
1.4% Small Business Enterprise Professional Services

Other Businesses

Audiences likely to work at a variety of other types of businesses:

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0.6% Minority-owned
2.9% Non-Profit
37.8% Small Business Enterprise
 Top 500 Companies
 Top 1000 Companies
2.5% Women-owned

Agriculture, Forestry, Fishing

Audiences who work at businesses likely to be in the agriculture, forestry, and fishing industries:

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1.8% Agricultural Services
0.8% Crops
 Fishing, Hunting and Trapping
0.1% Forestry
0.3% Livestock and Animal Specialties

Construction

Audiences who work at businesses likely to be in the construction industry:

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3.4% Building Construction
5.3% Special Trade Contractors
0.2% Heavy Construction other than Building Construction

Finance, Insurance, Real Estate

Audiences who work at businesses likely to be in the finance, insurance, and real estate industries:

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0.3% Depository Institutions
0.8% Holding and Other Investment Offices
0.8% Insurance Agents, Brokers, and Service
0.2% Insurance Carriers
0.4% Nondepository Credit Institutions
3.5% Real Estate
0.8% Security and Commodity Brokers, Dealers

Manufacturing

Audiences who work at businesses likely to be in the manufacturing industry:

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0.1% Apparel and other Finished Products made from Fabrics
0.1% Chemicals and Allied Products
0.2% Electronic and other Electrical Equipment and Components
0.2% Fabricated Metal Products, except Machinery
0.1% Food and Kindred Products
 Furniture and Fixtures
0.3% Industrial and Commercial Machinery and Components
 Leather and Leather Products
0.2% Lumber and Wood Products, except Furniture
0.1% Measuring, Analyzing, and Controlling Instruments
0.3% Miscellaneous Manufacturing Industries
 Paper and Allied Products
 Petroleum Refining
 Primary Metal Industries
0.6% Printing, Publishing, and Allied Industries
0.1% Rubber and Miscellaneous Plastic Products
0.1% Stone, Clay, Glass, and Concrete Products
 Textile Mill Products
 Tobacco Products
0.1% Transportation Equipment

Mining

Audiences who work at businesses likely to be in the mining industry:

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 Coal Mining
 Metal Mining
 Mining and Quarrying of Nonmetallic Minerals, except Fuels
0.1% Oil and Gas Extraction

Public Administration

Audiences who work at businesses likely to be in the public administration industry:

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 Administration of Economic Programs
0.1% Administration of Environmental Quality and Housing
 Administration of Human Resource Programs
0.3% Executive, Legislative, and Govt
0.1% Justice, Public Order, and Safety
 National Security and International Affairs
 Public Finance, Taxation, and Monetary Policy

Retail Trade

Audiences who work at businesses likely to be in the retail trade industry:

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0.7% Apparel and Accessory Stores
0.8% Automotive Dealers and Gasoline Service Stations
0.7% Building Materials, Hardware and Garden Supply
1.7% Eating and Drinking Places
1.0% Food Stores
0.3% General Merchandise Stores
1.1% Home Furniture, Furnishings, and Equiment Stores
3.0% Miscellaneous Retail

Services

Audiences who work at businesses likely to be in the services industry:

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1.4% Amusement and Recreation Services
1.3% Automotive Repair
10.6% Business Services
0.9% Educational Services
4.3% Engineering, Accounting, Research, Management
3.2% Health Services
0.4% Hotels, Rooming Houses, Camps, and Other Lodging Places
1.1% Legal Services
2.6% Membership Organizations
1.4% Miscellaneous Repair Services
1.6% Miscellaneous Services
0.5% Motion Pictures
0.1% Museums, Art Galleries, and Botanical and Zoological Gardens
2.6% Personal Services
 Private Households
1.8% Social Services

Transportation, Communications, Electric, Gas and Sanitary Services

Audiences who work at businesses likely to be in the transportation, communications, electric, gas and sanitary services industries:

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0.6% Communications
0.2% Electric, Gas, and Sanitary Services
0.4% Local and Suburban Transit and Highways
1.5% Motor Freight Transportation and Warehousing
 Pipelines, except Natural Gas
 Railroad Transportation
0.1% Transportation by Air
1.0% Transportation Services
 United States Postal Service
0.1% Water Transportation

Wholesale Trade

Audiences who work at businesses likely to be in the wholesale trade industry:

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1.7% Durable Goods
1.0% Nondurable Goods

Segment data updated Q4, 2019