Results: 19

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Business to Business

Business to Business

B2B Targeting Segments leverage best-in-class marketing attributes from Equifax using a proprietary marketing database comprised of over 41 million businesses, and is aggregated to the zip+4 level.

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Segment Details
Compliance-friendly Segment Info

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Company Employees

Audiences who work at businesses likely to have this number of employees:

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0.8% Large: More Than 2000
0.1% Large: 1001 - 2000
0.1% Large: 501 - 1000
0.2% Large: 251 - 500
0.3% Medium: 101 - 250
0.6% Medium: 51 - 100
0.9% Small: 31 - 50
1.2% Small: 21 - 30
3.8% Small: 11 - 20
12.4% Micro: 5 - 10
37.8% Micro: 1 - 4

Company Tenure

Audiences who work at businesses likely to have been established for:

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13.3% 5 Years or Less
26.3% 6 to 15 Years
28.8% 16 Years or Greater

Company Sales

Audiences who work at businesses with likely sales volumes in these ranges:

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39.0% Micro: Less Than $200K
13.8% Small: $200K - $500K
6.7% Small: $500K - $1M
5.1% Medium: $1M - $5M
0.6% Medium: $5M - $20M
0.3% Med - Large: $20M - $100M
0.2% Large: $100M - $500M
0.9% Very Large: More Than $500M

Credit Risk

Audiences likely to work at businesses with various types of credit risk:

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0.3% Least Risk
1.6% Least to Marginal Risk
40.8% Marginal Risk
12.1% Marginal to High Risk
2.1% High Risk
0.4% Bankruptcy

Financial Risk

Audiences likely to work at businesses with various types of financial risk:

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9.0% Least Risk
10.0% Marginal Risk
2.6% High Risk
0.5% Bankruptcy

Job Role

Audiences whose job role is likely to be one of the following:

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0.2% Account Executive
0.1% Accountant
0.0% Administration Executive
1.5% Administrator
0.0% Architect
0.2% Assistant
0.1% Associate
0.1% Attorney
0.0% Auditor
0.0% Board Member
0.6% Broker
0.6% Chairman
0.0% Chancellor
1.5% Chief Executive Officer (CEO)
0.2% Chief Financial Officer (CFO)
0.0% Chief Information Officer (CIO)
0.0% Chief Investment Officer
0.0% Chief Marketing Officer
0.2% Chief Operating Officer (COO)
0.0% Chief Purchasing Officer
0.0% Chief Risk Officer
0.0% Chief Technical Officer (CTO)
0.1% Consultant
0.1% Controller
0.0% Corporate Communications Executive
0.0% Corporate Secretary
0.0% Customer Service Representative
0.0% Data Processing Executive
2.4% Director
0.2% Doctor
0.1% Educator
0.2% Engineer
0.7% Executive Director
0.4% Executive Officer
0.0% Executive Vice President
0.3% Finance Executive
0.2% Founder
0.0% General Counsel
0.0% General Manager
0.1% Government Professional
0.1% Human Resources Executive
0.2% IT Professional
0.0% Library Professional
7.3% Manager
0.0% Managing Director
0.0% Manufacturing Executive
0.3% Marketing Executive
0.0% Mayor
0.1% Medical Professional
11.3% Officer
0.1% Operations Executive
19.2% Owner
1.5% Partner
0.0% Plant Manager
9.3% President
3.6% Principal
0.7% Professional
0.0% Public Relations Professional
0.0% Publisher
0.1% Purchasing Agent
0.1% Real Estate Agent
0.3% Religious Leader
0.2% Sales Executive
0.5% Secretary
0.0% Senior Vice President
0.0% Senior Vice President Marketing
0.0% Senior Vice President Sales
0.0% Shareholder
0.0% Strategic Planning Executive
0.0% Superintendent
0.0% Telecommunication Executive
0.3% Treasurer
0.0% Vice Chairman
1.1% Vice President
0.0% Vice President Marketing
0.0% Vice President Sales
0.0% Vice President Purchasing

Job Function

Audiences likely to be in one of these types of job functions:

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0.1% Academic / Education
5.0% Administrative
0.6% Board of Directors / Advisors
34.5% C-Suite
0.1% Consultants
0.0% Customer Service
0.4% Engineering / Technical
1.2% Finance
9.7% General Management
0.1% Government
0.1% Human Resources
0.1% Legal
0.1% Media / Communications
0.2% Medical / Healthcare
0.2% Operations
0.1% Procurement
0.3% Religious
0.7% Sales / Marketing

Decision Makers

Audiences likely to be Decision Makers or Influencers.

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34.7% Decision Makers
0.8% Finance Decision Influencer
0.3% IT Decision Influencer
0.1% Sales and Marketing Decision Influencer
30.3% Small Business Decision Makers
1.4% Small Business Enterprise Professional Services

Other Businesses

Audiences likely to work at a variety of other types of businesses:

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0.7% Minority-owned
3.5% Non-Profit
41.0% Small Business Enterprise
0.0% Top 500 Companies
0.0% Top 1000 Companies
2.6% Women-owned

Agriculture, Forestry, Fishing

Audiences who work at businesses likely to be in the agriculture, forestry, and fishing industries:

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2.0% Agricultural Services
0.8% Crops
0.0% Fishing, Hunting and Trapping
0.1% Forestry
0.3% Livestock and Animal Specialties

Construction

Audiences who work at businesses likely to be in the construction industry:

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3.7% Building Construction
6.1% Special Trade Contractors
0.3% Heavy Construction other than Building Construction

Finance, Insurance, Real Estate

Audiences who work at businesses likely to be in the finance, insurance, and real estate industries:

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0.3% Depository Institutions
1.0% Holding and Other Investment Offices
0.9% Insurance Agents, Brokers, and Service
0.2% Insurance Carriers
0.4% Nondepository Credit Institutions
4.3% Real Estate
0.9% Security and Commodity Brokers, Dealers

Manufacturing

Audiences who work at businesses likely to be in the manufacturing industry:

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0.1% Apparel and other Finished Products made from Fabrics
0.1% Chemicals and Allied Products
0.2% Electronic and other Electrical Equipment and Components
0.2% Fabricated Metal Products, except Machinery
0.2% Food and Kindred Products
0.1% Furniture and Fixtures
0.3% Industrial and Commercial Machinery and Components
0.0% Leather and Leather Products
0.2% Lumber and Wood Products, except Furniture
0.1% Measuring, Analyzing, and Controlling Instruments
0.4% Miscellaneous Manufacturing Industries
0.0% Paper and Allied Products
0.0% Petroleum Refining
0.0% Primary Metal Industries
0.7% Printing, Publishing, and Allied Industries
0.1% Rubber and Miscellaneous Plastic Products
0.1% Stone, Clay, Glass, and Concrete Products
0.0% Textile Mill Products
0.0% Tobacco Products
0.1% Transportation Equipment

Mining

Audiences who work at businesses likely to be in the mining industry:

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0.0% Coal Mining
0.0% Metal Mining
0.0% Mining and Quarrying of Nonmetallic Minerals, except Fuels
0.1% Oil and Gas Extraction

Public Administration

Audiences who work at businesses likely to be in the public administration industry:

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0.0% Administration of Economic Programs
0.1% Administration of Environmental Quality and Housing
0.0% Administration of Human Resource Programs
0.3% Executive, Legislative, and Govt
0.1% Justice, Public Order, and Safety
0.0% National Security and International Affairs
0.0% Public Finance, Taxation, and Monetary Policy

Retail Trade

Audiences who work at businesses likely to be in the retail trade industry:

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0.8% Apparel and Accessory Stores
0.9% Automotive Dealers and Gasoline Service Stations
0.8% Building Materials, Hardware and Garden Supply
2.1% Eating and Drinking Places
1.1% Food Stores
0.3% General Merchandise Stores
1.3% Home Furniture, Furnishings, and Equiment Stores
3.6% Miscellaneous Retail

Services

Audiences who work at businesses likely to be in the services industry:

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1.7% Amusement and Recreation Services
1.5% Automotive Repair
12.6% Business Services
1.1% Educational Services
4.7% Engineering, Accounting, Research, Management
3.8% Health Services
0.4% Hotels, Rooming Houses, Camps, and Other Lodging Places
1.3% Legal Services
3.3% Membership Organizations
1.5% Miscellaneous Repair Services
8.1% Miscellaneous Services
0.6% Motion Pictures
0.1% Museums, Art Galleries, and Botanical and Zoological Gardens
3.1% Personal Services
0.0% Private Households
2.1% Social Services

Transportation, Communications, Electric, Gas and Sanitary Services

Audiences who work at businesses likely to be in the transportation, communications, electric, gas and sanitary services industries:

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0.7% Communications
0.3% Electric, Gas, and Sanitary Services
0.4% Local and Suburban Transit and Highways
1.8% Motor Freight Transportation and Warehousing
0.0% Pipelines, except Natural Gas
0.0% Railroad Transportation
0.1% Transportation by Air
1.2% Transportation Services
0.0% United States Postal Service
0.1% Water Transportation

Wholesale Trade

Audiences who work at businesses likely to be in the wholesale trade industry:

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1.9% Durable Goods
1.2% Nondurable Goods

Segment data updated Q4 2020