Digital Targeting Segments neither contain nor reveal any personally identifiable information.
CommunicationsTelecommunications, Cable, and Wireless segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Households likely to be a candidate for a smartphone.
Households likely to be a candidate for an iPhone.
Households likely to be average revenue wireless customers, with basic level monthly wireless bills.
Households likely to be higher revenue wireless customers, with higher monthly wireless bills.
Households likely to subscribe to prepaid wireless plans.
Households likely to subscribe to individual wireless plans.
Households likely to subscribe to family wireless plans.
Households likely to use the Internet from their mobile device.
Households likely to use a wide variety of features on their mobile device.
Households likely to use DVR.
Households likely to have a High Definition TV.
Households likely to watch Video on Demand.
Households likely to watch premium cable channels.
Households likely to use the Internet frequently for a wide range of activities.
Households likely to play video or online games.
Households likely to participate in online social networks.
Households likely to be candidates for Triple Play service packages.
Households likely to be candidates for High-speed Data and Voice service packages.
Households likely to have a propensity for all types of voice, video and data service including DVR, HDTV, Video on Demand and others.
Households likely to pay their voice, video or data communications bills on time.
Segment data updated Q1 2018.