Results: 20

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Targeting Segment Icon: CommunicationsCommunications

Telecommunications, Cable, and Wireless segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Prefers Smartphone

Households likely to be a candidate for a smartphone.

43.3%(of HHs)

Prefers iPhone®

Households likely to be a candidate for an iPhone.

29.5%(of HHs)

Average Revenue Customer

Households likely to be average revenue wireless customers, with basic level monthly wireless bills.

18.7%(of HHs)

High Revenue Customer

Households likely to be higher revenue wireless customers, with higher monthly wireless bills.

21.3%(of HHs)

Prepaid Wireless Plan Subscriber

Households likely to subscribe to prepaid wireless plans.

22.3%(of HHs)

Individual Wireless Plan Subscriber

Households likely to subscribe to individual wireless plans.

18.9%(of HHs)

Family Wireless Plan Subscriber

Households likely to subscribe to family wireless plans.

28.3%(of HHs)

Wireless Plan – Internet User

Households likely to use the Internet from their mobile device.

47.2%(of HHs)

Wireless Plan – Multi-Feature User

Households likely to use a wide variety of features on their mobile device.

22.7%(of HHs)

DVR User

Households likely to use DVR.

29.1%(of HHs)

High-Def Viewer

Households likely to have a High Definition TV.

30.3%(of HHs)

On-Demand Viewer

Households likely to watch Video on Demand.

25.3%(of HHs)

Premium Channel Viewer

Households likely to watch premium cable channels.

32.6%(of HHs)

Heavy Internet User

Households likely to use the Internet frequently for a wide range of activities.

34.2%(of HHs)

Frequent Online Gamer

Households likely to play video or online games.

25.0%(of HHs)

Social Network User

Households likely to participate in online social networks.

39.7%(of HHs)

Triple Play Customers

Households likely to be candidates for Triple Play service packages.

34.1%(of HHs)

High Speed Data and Video Customers

Households likely to be candidates for High-speed Data and Voice service packages.

27.0%(of HHs)

Multi-Service Customer

Households likely to have a propensity for all types of voice, video and data service including DVR, HDTV, Video on Demand and others.

28.8%(of HHs)

Most Reliable Payers

Households likely to pay their voice, video or data communications bills on time.

64%(of HHs)

Segment data updated Q1 2018