Prefers Smartphone
Households likely to be a candidate for a smartphone.
20.51%(of HHs)
Prefers iPhone®
Households likely to be a candidate for an iPhone.
24.69%(of HHs)
Average Revenue Customer
Households likely to be average revenue wireless customers, with basic level monthly wireless bills.
14.34%(of HHs)
High Revenue Customer
Households likely to be higher revenue wireless customers, with higher monthly wireless bills.
17.62%(of HHs)
Prepaid Wireless Plan Subscriber
Households likely to subscribe to prepaid wireless plans.
23.06%(of HHs)
Individual Wireless Plan Subscriber
Households likely to subscribe to individual wireless plans.
20.29%(of HHs)
Family Wireless Plan Subscriber
Households likely to subscribe to family wireless plans.
13.5%(of HHs)
Wireless Plan – Internet User
Households likely to use the Internet from their mobile device.
23.32%(of HHs)
Wireless Plan – Multi-Feature User
Households likely to use a wide variety of features on their mobile device.
26.82%(of HHs)
DVR User
Households likely to use DVR.
29.1%(of HHs)
High-Def Viewer
Households likely to have a High Definition TV.
21.01%(of HHs)
On-Demand Viewer
Households likely to watch Video on Demand.
19.48%(of HHs)
Premium Channel Viewer
Households likely to watch premium cable channels.
23.11%(of HHs)
Heavy Internet User
Households likely to use the Internet frequently for a wide range of activities.
23.38%(of HHs)
Frequent Online Gamer
Households likely to play video or online games.
23.5%(of HHs)
Social Network User
Households likely to participate in online social networks.
34.82%(of HHs)
Triple Play Customers
Households likely to be candidates for Triple Play service packages.
27.73%(of HHs)
High Speed Data and Video Customers
Households likely to be candidates for High-speed Data and Voice service packages.
26.18%(of HHs)
Multi-Service Customer
Households likely to have a propensity for all types of voice, video and data service including DVR, HDTV, Video on Demand and others.
12.18%(of HHs)
Avid Online Gamers
Households likely to pay their voice, video or data communications bills on time.
19.01%(of HHs)
Segment data updated Q3, 2022