Prefers Smartphone
Households likely to be a candidate for a smartphone.
28.1%(of HHs)
Prefers iPhone®
Households likely to be a candidate for an iPhone.
31.3%(of HHs)
Average Revenue Customer
Households likely to be average revenue wireless customers, with basic level monthly wireless bills.
20.4%(of HHs)
High Revenue Customer
Households likely to be higher revenue wireless customers, with higher monthly wireless bills.
22.3%(of HHs)
Prepaid Wireless Plan Subscriber
Households likely to subscribe to prepaid wireless plans.
19.1%(of HHs)
Individual Wireless Plan Subscriber
Households likely to subscribe to individual wireless plans.
24.1%(of HHs)
Family Wireless Plan Subscriber
Households likely to subscribe to family wireless plans.
20.6%(of HHs)
Wireless Plan – Internet User
Households likely to use the Internet from their mobile device.
32.7%(of HHs)
Wireless Plan – Multi-Feature User
Households likely to use a wide variety of features on their mobile device.
40.1%(of HHs)
DVR User
Households likely to use DVR.
34.7%(of HHs)
High-Def Viewer
Households likely to have a High Definition TV.
28.3%(of HHs)
On-Demand Viewer
Households likely to watch Video on Demand.
28.0%(of HHs)
Premium Channel Viewer
Households likely to watch premium cable channels.
24.7%(of HHs)
Heavy Internet User
Households likely to use the Internet frequently for a wide range of activities.
39.8%(of HHs)
Frequent Online Gamer
Households likely to play video or online games.
38.2%(of HHs)
Social Network User
Households likely to participate in online social networks.
39.9%(of HHs)
Triple Play Customers
Households likely to be candidates for Triple Play service packages.
37.5%(of HHs)
High Speed Data and Video Customers
Households likely to be candidates for High-speed Data and Voice service packages.
31.4%(of HHs)
Multi-Service Customer
Households likely to have a propensity for all types of voice, video and data service including DVR, HDTV, Video on Demand and others.
19.9%(of HHs)
Most Reliable Payers
Households likely to pay their voice, video or data communications bills on time.
23.4%(of HHs)
Segment data updated Q4 2020