Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Communications
Telecommunications, Cable, and Wireless segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.
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Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Prefers Smartphone
Households likely to be a candidate for a smartphone.
26.5%(of HHs)
Prefers iPhone®
Households likely to be a candidate for an iPhone.
27.8%(of HHs)
Average Revenue Customer
Households likely to be average revenue wireless customers, with basic level monthly wireless bills.
23.8%(of HHs)
High Revenue Customer
Households likely to be higher revenue wireless customers, with higher monthly wireless bills.
20.7%(of HHs)
Prepaid Wireless Plan Subscriber
Households likely to subscribe to prepaid wireless plans.
20.3%(of HHs)
Individual Wireless Plan Subscriber
Households likely to subscribe to individual wireless plans.
20.8%(of HHs)
Family Wireless Plan Subscriber
Households likely to subscribe to family wireless plans.
24.8%(of HHs)
Wireless Plan – Internet User
Households likely to use the Internet from their mobile device.
30.4%(of HHs)
Wireless Plan – Multi-Feature User
Households likely to use a wide variety of features on their mobile device.
38.1%(of HHs)
DVR User
Households likely to use DVR.
30.3%(of HHs)
High-Def Viewer
Households likely to have a High Definition TV.
23.3%(of HHs)
On-Demand Viewer
Households likely to watch Video on Demand.
25.5%(of HHs)
Premium Channel Viewer
Households likely to watch premium cable channels.
21.9%(of HHs)
Heavy Internet User
Households likely to use the Internet frequently for a wide range of activities.
37.2%(of HHs)
Frequent Online Gamer
Households likely to play video or online games.
36.9%(of HHs)
Social Network User
Households likely to participate in online social networks.
35%(of HHs)
Triple Play Customers
Households likely to be candidates for Triple Play service packages.
34.1%(of HHs)
High Speed Data and Video Customers
Households likely to be candidates for High-speed Data and Voice service packages.
27.2%(of HHs)
Multi-Service Customer
Households likely to have a propensity for all types of voice, video and data service including DVR, HDTV, Video on Demand and others.
19.6%(of HHs)
Most Reliable Payers
Households likely to pay their voice, video or data communications bills on time.
26.5%(of HHs)
Segment data updated Q4 2018