Results: 3

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Communications: Internet

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Download Segment Data for Spreadsheet Import (CSV Format)

Heavy Internet User

Households likely to use the Internet frequently for a wide range of activities.

23.38%(of HHs)

Frequent Online Gamer

Households likely to play video or online games.

23.5%(of HHs)

Social Network User

Households likely to participate in online social networks.

34.82%(of HHs)