Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Communications: Internet
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Results: 3
Heavy Internet User
Households likely to use the Internet frequently for a wide range of activities.
23.38%(of HHs)
Frequent Online Gamer
Households likely to play video or online games.
23.5%(of HHs)
Social Network User
Households likely to participate in online social networks.
34.82%(of HHs)