Results: 3

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Communications: Internet

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Heavy Internet User

Households likely to use the Internet frequently for a wide range of activities.

39.8%(of HHs)

Frequent Online Gamer

Households likely to play video or online games.

38.2%(of HHs)

Social Network User

Households likely to participate in online social networks.

39.9%(of HHs)