Results: 4

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Communications: Video Voice Data

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Triple Play Customers

Households likely to be candidates for Triple Play service packages.

37.5%(of HHs)

High Speed Data and Video Customers

Households likely to be candidates for High-speed Data and Voice service packages.

31.4%(of HHs)

Multi-Service Customer

Households likely to have a propensity for all types of voice, video and data service including DVR, HDTV, Video on Demand and others.

19.9%(of HHs)

Most Reliable Payers

Households likely to pay their voice, video or data communications bills on time.

23.4%(of HHs)