Results: 4

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Communications: Video

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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DVR User

Households likely to use DVR.

34.7%(of HHs)

High-Def Viewer

Households likely to have a High Definition TV.

28.3%(of HHs)

On-Demand Viewer

Households likely to watch Video on Demand.

28.0%(of HHs)

Premium Channel Viewer

Households likely to watch premium cable channels.

24.7%(of HHs)