Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Communications: Video
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Results: 4
DVR User
Households likely to use DVR.
29.1%(of HHs)
High-Def Viewer
Households likely to have a High Definition TV.
21.01%(of HHs)
On-Demand Viewer
Households likely to watch Video on Demand.
19.48%(of HHs)
Premium Channel Viewer
Households likely to watch premium cable channels.
23.11%(of HHs)