Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Communications: Wireless
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Results: 9
Prefers Smartphone
Households likely to be a candidate for a smartphone.
20.51%(of HHs)
Prefers iPhone®
Households likely to be a candidate for an iPhone.
24.69%(of HHs)
Average Revenue Customer
Households likely to be average revenue wireless customers, with basic level monthly wireless bills.
14.34%(of HHs)
High Revenue Customer
Households likely to be higher revenue wireless customers, with higher monthly wireless bills.
17.62%(of HHs)
Prepaid Wireless Plan Subscriber
Households likely to subscribe to prepaid wireless plans.
23.06%(of HHs)
Individual Wireless Plan Subscriber
Households likely to subscribe to individual wireless plans.
20.29%(of HHs)
Family Wireless Plan Subscriber
Households likely to subscribe to family wireless plans.
13.5%(of HHs)
Wireless Plan – Internet User
Households likely to use the Internet from their mobile device.
23.32%(of HHs)
Wireless Plan – Multi-Feature User
Households likely to use a wide variety of features on their mobile device.
26.82%(of HHs)