Results: 9

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Communications: Wireless

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Prefers Smartphone

Households likely to be a candidate for a smartphone.

28.1%(of HHs)

Prefers iPhone®

Households likely to be a candidate for an iPhone.

31.3%(of HHs)

Average Revenue Customer

Households likely to be average revenue wireless customers, with basic level monthly wireless bills.

20.4%(of HHs)

High Revenue Customer

Households likely to be higher revenue wireless customers, with higher monthly wireless bills.

22.3%(of HHs)

Prepaid Wireless Plan Subscriber

Households likely to subscribe to prepaid wireless plans.

19.1%(of HHs)

Individual Wireless Plan Subscriber

Households likely to subscribe to individual wireless plans.

24.1%(of HHs)

Family Wireless Plan Subscriber

Households likely to subscribe to family wireless plans.

20.6%(of HHs)

Wireless Plan – Internet User

Households likely to use the Internet from their mobile device.

32.7%(of HHs)

Wireless Plan – Multi-Feature User

Households likely to use a wide variety of features on their mobile device.

40.1%(of HHs)