Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Credit Card Spending Propensities
The Credit Card Spending Propensities Targeting Segments are built on a foundation of time series credit data and directly-observed credit card spend across a range of merchant categories. Serve online ads to consumers that are likely to have historically charged significant sums overall, as well as those that charged substantial sums on retail, travel, and other goods. These segments are powered by sophisticated models that incorporate millions of credit card transactions conducted by almost every card-carrying U.S. consumer.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.