Results: 4

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Credit Card Spending Propensities

The Credit Card Spending Propensities Targeting Segments are built on a foundation of time series credit data and directly-observed credit card spend across a range of merchant categories. Serve online ads to consumers that are likely to have historically charged significant sums overall, as well as those that charged substantial sums on retail, travel, and other goods. These segments are powered by sophisticated models that incorporate millions of credit card transactions conducted by almost every card-carrying U.S. consumer.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Annual Credit Card Spending

A target population whose annual credit card spending is likely to be in the following ranges:

5.2% Greater than $15,000

12.3% Between $10,000 and $15,000

12.4% Between $7,500 and $10,000

Annual Credit Card Retail Spending

A target population whose annual credit card spending at specialty supply stores (office, furniture, etc.), clothing stores, hardware stores, department stores, and discount stores is likely to be in the following ranges:

5.3% Greater than $3,000

14.0% Between $2,000 and $3,000

13.7% Between $1,500 and $2,000

Annual Credit Card Spending on Gas, Grocery, Health and Beauty Aids

A target population whose annual credit card spending at drug stores, supermarkets, specialty food stores (butchers, candy, bakeries, etc.), convenience stores, and gas is likely to be in the following ranges:

6.0% Greater than $1,500

16.3% Between $1,000 and $1,500

14.6% Between $750 and $1,000

Annual Credit Card Spending on Travel, Entertainment, Dining

A target population whose annual credit card spending at airlines, car rentals, hotels, other transportation, travel agencies, travel tours, restaurants, bars, fast food, parking garages, theaters, and other recreational venues (bowling alleys, golf courses, aquariums, etc.) is likely to be in the following ranges:

10.1% Greater than $2,000

10.2% Between $1,500 and $2,000

17.8% Between $1,000 and $1,500

Segment data updated Q2, 2020