Results: 10

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Credit CardCredit Card

Credit Card* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific credit card propensities.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Premium Credit Card Target

Target population whose estimated financial profile is similar to those most likely to obtain a premium credit card.

26.5%(of HHs)

Standard Credit Card Target

Target population whose estimated financial profile is similar to those most likely to obtain a standard credit card.

31.4%(of HHs)

Sub-Prime Credit Card Target

Target population whose estimated financial profile is similar to those most likely to obtain a sub-prime credit card.

18.5%(of HHs)

Attracted to Low APR Offer

Target population likely to carry enough credit balance that they may seek a new credit card offer with a low APR.

42.1%(of HHs)

Revolver

Online target population likely to carry a credit card balance and whose estimated income indicates they are less likely to pay off that balance each month, thus accruing interest charges.

7.6%(of HHs)

Transactor

Target population likely to carry a credit card balance but are likely to have sufficient income to pay off those balances.

46.8%(of HHs)

Optimum Credit Card Target

Target population of attractive credit card prospects based on their estimated financial profile and likely credit behaviors.

49.9%(of HHs)

Likely to Respond to Credit Card Offer

Target population likely to be responsive to a credit card offer based on an estimated credit profile similar to those who have a demonstrated, statistical propensity to acquire a new credit card.

24.4%(of HHs)

Reliable Card Payers

Target population with a likely lower risk for delinquency based on higher estimated ability to pay their credit card accounts.

70.8%(of HHs)

Card Balance Transfer Candidate

Target population likely to have moderate income and a credit card balance greater than $3,000, who most likely look for a better rate/card utilizing a Balance Transfer option.

17.5%(of HHs)

Segment data updated Q1 2018