Results: 15

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Credit Card

Credit Card

Credit Card* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific credit card propensities.

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Compliance-friendly Segment Info

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Premium Credit Card Target

Target population whose estimated financial profile is similar to those most likely to obtain a premium credit card.

19%(of HHs)

Standard Credit Card Target

Target population whose estimated financial profile is similar to those most likely to obtain a standard credit card.

18.72%(of HHs)

Sub-Prime Credit Card Target

Target population whose estimated financial profile is similar to those most likely to obtain a sub-prime credit card.

6.81%(of HHs)

Attracted to Low APR Offer

Target population likely to carry enough credit balance that they may seek a new credit card offer with a low APR.

53.5%(of HHs)

Revolver

Online target population likely to carry a credit card balance and whose estimated income indicates they are less likely to pay off that balance each month, thus accruing interest charges.

27.48%(of HHs)

Transactor

Target population likely to carry a credit card balance but are likely to have sufficient income to pay off those balances.

13.22%(of HHs)

Optimum Credit Card Target

Target population of attractive credit card prospects based on their estimated financial profile and likely credit behaviors.

52.81%(of HHs)

Likely to Respond to Credit Card Offer

Target population likely to be responsive to a credit card offer based on an estimated credit profile similar to those who have a demonstrated, statistical propensity to acquire a new credit card.

16.53%(of HHs)

Reliable Card Payers

Target population with a likely lower risk for delinquency based on higher estimated ability to pay their credit card accounts.

88.19%(of HHs)

Card Balance Transfer Candidate

Target population likely to have moderate income and a credit card balance greater than $3,000, who most likely look for a better rate/card utilizing a Balance Transfer option.

26.77%(of HHs)

Millennials – High Propensity for Credit Card Approval

Millennial households with attractive credit card prospects based on their estimated financial profile and likely credit behaviors.

18.33%(of HHs)

Millennials – Likely to Respond to Credit Card Offer

Millennial households likely to respond to a credit card offer.

6.45%(of HHs)

Millennials – Credit Card Transactor

Millennial households who carry a credit card balance yet have sufficient income to pay off those balances.

14.52%(of HHs)

Credit Card Holders with Low Delinquency Risk

Households holding credit cards with a low estimated risk of credit delinquency.

83.94%(of HHs)

Open to New Credit Card Offer

Households likely to respond to a credit card offer.

26.09%(of HHs)

Segment data updated Q3, 2022