Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Credit Card* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific credit card propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Target population whose estimated financial profile is similar to those most likely to obtain a premium credit card.
Target population whose estimated financial profile is similar to those most likely to obtain a standard credit card.
Target population whose estimated financial profile is similar to those most likely to obtain a sub-prime credit card.
Target population likely to carry enough credit balance that they may seek a new credit card offer with a low APR.
Online target population likely to carry a credit card balance and whose estimated income indicates they are less likely to pay off that balance each month, thus accruing interest charges.
Target population likely to carry a credit card balance but are likely to have sufficient income to pay off those balances.
Target population of attractive credit card prospects based on their estimated financial profile and likely credit behaviors.
Target population likely to be responsive to a credit card offer based on an estimated credit profile similar to those who have a demonstrated, statistical propensity to acquire a new credit card.
Target population with a likely lower risk for delinquency based on higher estimated ability to pay their credit card accounts.
Target population likely to have moderate income and a credit card balance greater than $3,000, who most likely look for a better rate/card utilizing a Balance Transfer option.
Millennial households with attractive credit card prospects based on their estimated financial profile and likely credit behaviors.
Millennial households likely to respond to a credit card offer.
Millennial households who carry a credit card balance yet have sufficient income to pay off those balances.
Households holding credit cards with a low estimated risk of credit delinquency.
Households likely to respond to a credit card offer.
Segment data updated Q4 2020