Premium Credit Card Target
Target population whose estimated financial profile is similar to those most likely to obtain a premium credit card.
31.3%(of HHs)
Standard Credit Card Target
Target population whose estimated financial profile is similar to those most likely to obtain a standard credit card.
30.8%(of HHs)
Sub-Prime Credit Card Target
Target population whose estimated financial profile is similar to those most likely to obtain a sub-prime credit card.
13.3%(of HHs)
Attracted to Low APR Offer
Target population likely to carry enough credit balance that they may seek a new credit card offer with a low APR.
49.6%(of HHs)
Revolver
Online target population likely to carry a credit card balance and whose estimated income indicates they are less likely to pay off that balance each month, thus accruing interest charges.
27.8%(of HHs)
Transactor
Target population likely to carry a credit card balance but are likely to have sufficient income to pay off those balances.
13.4%(of HHs)
Optimum Credit Card Target
Target population of attractive credit card prospects based on their estimated financial profile and likely credit behaviors.
50.2%(of HHs)
Likely to Respond to Credit Card Offer
Target population likely to be responsive to a credit card offer based on an estimated credit profile similar to those who have a demonstrated, statistical propensity to acquire a new credit card.
24.1%(of HHs)
Reliable Card Payers
Target population with a likely lower risk for delinquency based on higher estimated ability to pay their credit card accounts.
72.6%(of HHs)
Card Balance Transfer Candidate
Target population likely to have moderate income and a credit card balance greater than $3,000, who most likely look for a better rate/card utilizing a Balance Transfer option.
28.4%(of HHs)
Millennials – High Propensity for Credit Card Approval
Millennial households with attractive credit card prospects based on their estimated financial profile and likely credit behaviors.
6.3%(of HHs)
Millennials – Likely to Respond to Credit Card Offer
Millennial households likely to respond to a credit card offer.
3.9%(of HHs)
Millennials – Credit Card Transactor
Millennial households who carry a credit card balance yet have sufficient income to pay off those balances.
4.2%(of HHs)
Credit Card Holders with Low Delinquency Risk
Households holding credit cards with a low estimated risk of credit delinquency.
80.3%(of HHs)
Open to New Credit Card Offer
Households likely to respond to a credit card offer.
36.6%(of HHs)
Segment data updated Q4 2020