Results: 9

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Discretionary Spending

Discretionary Spending

Discretionary Spending is an estimate of a household’s spending after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Discretionary Spending Range $200,000+

Households whose total estimated spending after accounting for fixed expenses of life is likely to be $200K+

1.8%(of HHs)

Discretionary Spending Range $100,000 – $199,999

Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $100K and $200K

8.1%(of HHs)

Discretionary Spending Range $75,000 – $99,999

Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $75K and $100K

6.0%(of HHs)

Discretionary Spending Range $50,000- $74,999

Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $50K and $75K

13.4%(of HHs)

Discretionary Spending Range $40,000 – $49,999

Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $40K and $50K

12.3%(of HHs)

Discretionary Spending Range $30,000- $39,999

Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $30K and $40K

27.4%(of HHs)

Discretionary Spending Range $20,000 – $29,999

Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $20K and $30K

15.3%(of HHs)

Discretionary Spending Range $10,000 – $19,999

Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $10K and $20K

10.9%(of HHs)

Discretionary Spending Range <$10,000

Households whose total estimated spending after accounting for fixed expenses of life is likely to be less than $10K

4.6%(of HHs)

Segment data updated Q4, 2019