Discretionary Spending Range $200,000+
Households whose total estimated spending after accounting for fixed expenses of life is likely to be $200K+
2.0%(of HHs)
Discretionary Spending Range $100,000 – $199,999
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $100K and $200K
8.4%(of HHs)
Discretionary Spending Range $75,000 – $99,999
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $75K and $100K
6.0%(of HHs)
Discretionary Spending Range $50,000- $74,999
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $50K and $75K
13.3%(of HHs)
Discretionary Spending Range $40,000 – $49,999
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $40K and $50K
12.2%(of HHs)
Discretionary Spending Range $30,000- $39,999
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $30K and $40K
27.2%(of HHs)
Discretionary Spending Range $20,000 – $29,999
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $20K and $30K
15.3%(of HHs)
Discretionary Spending Range $10,000 – $19,999
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $10K and $20K
11.0%(of HHs)
Discretionary Spending Range <$10,000
Households whose total estimated spending after accounting for fixed expenses of life is likely to be less than $10K
4.7%(of HHs)
Millennials – Discretionary Spending Range >$50,000
Millennial households whose total estimated spending after fixed expenses is likely to be >$50,000.
2.4%(of HHs)
Segment data updated Q4 2020