Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Discretionary Spending is an estimate of a household’s spending after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Households whose total estimated spending after accounting for fixed expenses of life is likely to be $200K+
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $100K and $200K
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $75K and $100K
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $50K and $75K
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $40K and $50K
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $30K and $40K
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $20K and $30K
Households whose total estimated spending after accounting for fixed expenses of life is likely to be between $10K and $20K
Households whose total estimated spending after accounting for fixed expenses of life is likely to be less than $10K
Millennial households whose total estimated spending after fixed expenses is likely to be >$50,000.
Segment data updated Q2, 2020