Results: 21

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Economic Cohorts: High Income

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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$100-$200K Income, Age: Young (<35), Charge-It Champs - Young Suburban Families: I43

Ambitious married couples with kids. High income, moderate discretionary spending habits. Credit active. Tech savvy. Midscale to upscale neighborhoods. “Swayable Shopaholics.”

0.96%(of HHs)

$100-$200K Income, Age: Young (<35), Charge-It Champs - Young Suburban Singles: I44

Educated young singles. No kids. High income, moderate discretionary spending habits. Very credit active. Limited investments. Thrill seekers. Value material possessions. Have a student loan.

0.99%(of HHs)

$100-$200K Income, Age: Young (<35), Confident Futures - Young City Families: I45

Young parents with dual incomes. Financially stable. Planning for their futures. Low credit utilization. Spend within their means. Big city, upscale neighborhoods. Child-oriented.

0.2%(of HHs)

$100-$200K Income, Age: Young (<35), Confident Futures - Young City Singles and Couples: I46

College educated singles and some couples. High income. Low credit utilization. Comfortable taking investment risks. Focused on paying off loans. Big city, upscale neighborhoods.

0.48%(of HHs)

$100-$200K Income, Age: Young (<35), Material World - Urban Families: I47

Married with kids. High discretionary spending relative to their high income. Low credit reliance. Finances are under control. Have a nest egg. Social climbers.

0.14%(of HHs)

$100-$200K Income, Age: Young (<35), Material World - Urban Singles: I48

Ambitious, highly educated singles. High income and discretionary spending levels. Low credit utilization. Comfortable borrowing money, but never or rarely carry credit card balance. Follow trends.

0.33%(of HHs)

$100-$200K Income, Age: Working Years (35-54), House of Cards – Suburban Families: J49

Family-oriented couples with kids. Heavy use of credit cards; many loans. Often carry credit card balances. High income, moderate discretionary spending levels. Few investments. Spenders more than savers.

2.47%(of HHs)

$100-$200K Income, Age: Working Years (35-54), House of Cards – Suburban Singles and Couples: J50

Adventurous singles and couples; no kids. Reliant on a large number of credit cards and loans. Occasionally take financial risks. High income, moderate discretionary spending levels. Play the lottery.

1.87%(of HHs)

$100-$200K Income, Age: Working Years (35-54), Prudent Professionals – Suburban Families: J51

Economically prudent, highly-educated suburban homeowners. Low discretionary spending levels relative to their high income. Low credit utilization. Have life insurance. Loyal to their financial institution(s).

1.16%(of HHs)

$100-$200K Income, Age: Working Years (35-54), Prudent Professionals – Suburban Singles and Couples: J52

Couples and singles in midscale and upscale city neighborhoods; no kids. High income, moderate discretionary spending habits. Careful money managers; low credit utilization. Homeowners. Educated professionals.

1.07%(of HHs)

$100-$200K Income, Age: Working Years (35-54), Suburban Success – Upscale Families : J53

Families with high incomes and discretionary spending. Frequent credit card usage. Rarely carry a balance. College-educated. Well-insured homeowners. Tech-connected.

2.57%(of HHs)

$100-$200K Income, Age: Working Years (35-54), Suburban Success – Upscale Singles and Couples : J54

Singles and couples in or near cities, no kids. High incomes and discretionary spending. Low credit utilization. Homeowners. College-educated. Money and material possessions important.

1.88%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Living for Today – Singles and Couples: K55

Couples in midscale and upscale city neighborhoods; no kids. Fairly high income. Moderate discretionary spending. Moderate credit utilization. Little savings. Homeowners. Buy based on quality.

1.35%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Planners and Savers – Suburban Families: K56

Families in midscale and upscale city neighborhoods. High incomes. Moderate discretionary spenders. Low credit utilization. Homeowners. College-educated. Active savers. Kids influence shopping.

0.85%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Planners and Savers – Suburban Couples: K57

Couples in midscale and upscale city neighborhoods. No kids. High income, moderate discretionary spending habits. Low credit utilization. Homeowners. College-educated. Smart shoppers.

1.7%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Planners and Savers – Urban Singles and Couples: K58

Upscale pre-retirement singles and couples in big cities, no kids. Low discretionary spending relative to high income. Rarely carry a credit card balance. Homeowners. College-educated. Value financial planning.

1.56%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Country Club Climbers – Suburban Empty Nesters: K59

Married couples in upscale city suburbs. High incomes. High discretionary spending. Low credit utilization. Homeowners. Many have graduate degrees. Curious about new things. Buy the best.

1.96%(of HHs)

$100-$200K Income, Age: Retired (65+), Comfortable with Credit – Upscale Retirees: L60

Retired couples and singles in city areas. High income. Moderate discretionary spending. Credit active. Homeowners. Conservative investors. Slowing down.

1.92%(of HHs)

$100-$200K Income, Age: Retired (65+), Rewarding Retirement – Affluent Suburbanites: L61

Couples in upscale city neighborhoods, no kids. Healthy retirement incomes. Moderate discretionary spending. Very low credit utilization. Homeowners. College-educated. Very conservative. Follow current events.

2.06%(of HHs)

$100-$200K Income, Age: Retired (65+), Affluent Elders – Older Upscale Suburbanites: L62

Well-educated elderly retirees in upscale city neighborhoods. Significant retirement income, moderate discretionary spending. Low credit activity. Generally financially conservative. Satisfied with lifestyles.

2.61%(of HHs)

$100-$200K Income, Age: Retired (65+), Established Wealth – Suburban Retirees: L63

Well-off couples in upscale city suburbs. Light credit use. High income and discretionary spending. Enjoy spending but do not make impulse purchases. Weekend/vacation home.

3.33%(of HHs)