Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Economic Cohorts: High Income
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Ambitious married couples with kids. High income, moderate discretionary spending habits. Credit active. Tech savvy. Midscale to upscale neighborhoods. “Swayable Shopaholics.”
Educated young singles. No kids. High income, moderate discretionary spending habits. Very credit active. Limited investments. Thrill seekers. Value material possessions. Have a student loan.
Young parents with dual incomes. Financially stable. Planning for their futures. Low credit utilization. Spend within their means. Big city, upscale neighborhoods. Child-oriented.
College educated singles and some couples. High income. Low credit utilization. Comfortable taking investment risks. Focused on paying off loans. Big city, upscale neighborhoods.
Married with kids. High discretionary spending relative to their high income. Low credit reliance. Finances are under control. Have a nest egg. Social climbers.
Ambitious, highly educated singles. High income and discretionary spending levels. Low credit utilization. Comfortable borrowing money, but never or rarely carry credit card balance. Follow trends.
Family-oriented couples with kids. Heavy use of credit cards; many loans. Often carry credit card balances. High income, moderate discretionary spending levels. Few investments. Spenders more than savers.
Adventurous singles and couples; no kids. Reliant on a large number of credit cards and loans. Occasionally take financial risks. High income, moderate discretionary spending levels. Play the lottery.
Economically prudent, highly-educated suburban homeowners. Low discretionary spending levels relative to their high income. Low credit utilization. Have life insurance. Loyal to their financial institution(s).
Couples and singles in midscale and upscale city neighborhoods; no kids. High income, moderate discretionary spending habits. Careful money managers; low credit utilization. Homeowners. Educated professionals.
Families with high incomes and discretionary spending. Frequent credit card usage. Rarely carry a balance. College-educated. Well-insured homeowners. Tech-connected.
Singles and couples in or near cities, no kids. High incomes and discretionary spending. Low credit utilization. Homeowners. College-educated. Money and material possessions important.
Couples in midscale and upscale city neighborhoods; no kids. Fairly high income. Moderate discretionary spending. Moderate credit utilization. Little savings. Homeowners. Buy based on quality.
Families in midscale and upscale city neighborhoods. High incomes. Moderate discretionary spenders. Low credit utilization. Homeowners. College-educated. Active savers. Kids influence shopping.
Couples in midscale and upscale city neighborhoods. No kids. High income, moderate discretionary spending habits. Low credit utilization. Homeowners. College-educated. Smart shoppers.
Upscale pre-retirement singles and couples in big cities, no kids. Low discretionary spending relative to high income. Rarely carry a credit card balance. Homeowners. College-educated. Value financial planning.
Married couples in upscale city suburbs. High incomes. High discretionary spending. Low credit utilization. Homeowners. Many have graduate degrees. Curious about new things. Buy the best.
Retired couples and singles in city areas. High income. Moderate discretionary spending. Credit active. Homeowners. Conservative investors. Slowing down.
Couples in upscale city neighborhoods, no kids. Healthy retirement incomes. Moderate discretionary spending. Very low credit utilization. Homeowners. College-educated. Very conservative. Follow current events.
Well-educated elderly retirees in upscale city neighborhoods. Significant retirement income, moderate discretionary spending. Low credit activity. Generally financially conservative. Satisfied with lifestyles.
Well-off couples in upscale city suburbs. Light credit use. High income and discretionary spending. Enjoy spending but do not make impulse purchases. Weekend/vacation home.