Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Economic Cohorts: Moderate Income
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Results: 21
$50K-$100K Income, Age: Young (<35), Credit City - Young Families: E22
Young families in big cities. Mid-range income. Spenders, not savers. Borrow freely. Tend to carry a credit card balance. Renters. Thrill-seekers that value material possessions.
0.44%(of HHs)
$50K-$100K Income, Age: Young (<35), Credit City - Young Singles: E23
Young singles in downscale, big city neighborhoods. No kids. Some college or Bachelor’s degree. Renters. Mid-range income. Active credit users; high credit utilization. Shopaholics living for today.
1.32%(of HHs)
$50K-$100K Income, Age: Young (<35), Midscale Mainstream - Small-Town Families: E24
Young families. Small towns or city suburbs. Moderate discretionary spending and income and average credit utilization. Carry a balance. Homeowners and renters. Family-oriented.
0.46%(of HHs)
$50K-$100K Income, Age: Young (<35), Midscale Mainstream - Small-Town Singles and Couples: E25
No kids. College-educated singles and couples in towns or city suburbs. Average number of credit /loan accounts; discretionary spending in check. Approval seekers.
1.1%(of HHs)
$50K-$100K Income, Age: Young (<35), Getting Ahead - Young City Families: E26
Upcoming young families in cities. Controlled discretionary spending, moderate credit utilization. Some are college-educated. Starting to save. Ambitious and launching careers. Impulse shoppers.
0.21%(of HHs)
$50K-$100K Income, Age: Young (<35), Getting Ahead - Young City Singles : E27
Upcoming young singles in cities. Moderate discretionary spending and credit utilization. College-educated. Launching careers. Have student loans. Trendy and adventurous.
0.48%(of HHs)
$50K-$100K Income, Age: Working Years (35-54), Living Simply – Small-Town Families: F28
Families with teens in small towns and rural areas. Average incomes and discretionary spending. Moderate credit utilization. Carry moderate to lower balances. Conservative values. Child-influenced.
2.7%(of HHs)
$50K-$100K Income, Age: Working Years (35-54), Living Simply – Small-Town Singles and Couples: F29
Couples and singles in small cities, towns and rural areas; no kids. Average incomes and discretionary spending. Moderate credit utilization. Somewhat conservative. Not materially focused.
2.64%(of HHs)
$50K-$100K Income, Age: Working Years (35-54), Credit Rules – Urban Families : F30
Families with teens in downscale city neighborhoods. Moderate income, average discretionary spending. High credit utilization. Desire higher social status. Child-influenced.
1.15%(of HHs)
$50K-$100K Income, Age: Working Years (35-54), Credit Rules – Urban Singles: F31
Mostly singles, in downscale city neighborhoods. Moderate incomes. High credit utilization. Carry a balance. Living for today. Not saving. Keep up with technology trends. No kids.
0.96%(of HHs)
$50K-$100K Income, Age: Working Years (35-54), Suburban Stability – Families : F32
Mostly forty-somethings, married with kids. Suburbs of big cities. Somewhat higher than average income; moderate discretionary spending; use credit wisely. Dual income professionals. Homeowners. Priority parents
0.79%(of HHs)
$50K-$100K Income, Age: Working Years (35-54), Suburban Stability – Singles and Couples: F33
Singles and couples; no kids. Financially balanced. Healthy income, moderate discretionary spending. Spend a little, save a little. Credit in check. Commuting professionals. Homeowners.
0.98%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Committed to Credit – Small-Town Couples: G34
Pre-retirement, mostly married couples; no kids. Average income and discretionary spending, high credit utilization. Finances are not in order. High school educated. Homeowners, primarily in small towns.
0.68%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Striving for Balance – Urban Pre-Retirement Singles: G35
City dwellers. Single, many divorced or separated, no kids. Average income and discretionary spending, but high credit utilization. High school, some college. Some unemployed.
1.22%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Conservative Consumers – Small-Town Empty Nesters: G36
Pre-retired, married, no kids. Financially conservative. Average income and discretionary spending. Minimal credit use. High school, some college. Homeowners in small towns and rural areas. Traditional and religious.
2.82%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Conservative Consumers – Suburban Families: G37
Pre-retirement, suburban dwellers. Married with teenagers. Slightly higher than average income, moderate discretionary spending, low credit use. Saving for college. High school educated. Homeowners. Family-oriented.
0.37%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Solid Foundation – Suburban Empty Nesters: G38
Mostly married couples, no kids. Pre-retired homeowners in suburban areas. Savers rather than spenders. Above-average income, moderate discretionary spending, low credit utilization. Conservative investors. High school, some college. Many hobbies, charitable.
0.96%(of HHs)
$50K-$100K Income, Age: Retired (65+), Retired on Credit – City Singles and Couples: H39
Seventy-something retired singles and couples, no kids. Average income and discretionary spending. High credit utilization. High school. Homeowners in mid-size cities. Use coupons. Not physically active.
1.16%(of HHs)
$50K-$100K Income, Age: Retired (65+), Safety Net Seniors – Small-Town Retired Couples: H40
Retirees with conservative views and finances. Small town and rural. Dislike borrowing. Low credit use. Average discretionary spending. Simple lives, few interests.
1.6%(of HHs)
$50K-$100K Income, Age: Retired (65+), Nest Egg Elders – Older Retirees: H41
Elderly retirees with moderate savings. Homeowners. Most are single/widowed. Tight discretionary spending. Limited credit use. Sedentary lives. Health conscious.
5.87%(of HHs)
$50K-$100K Income, Age: Retired (65+), Comfortable Retirement – Suburban Singles and Couples: H42
Older retired, suburban couples. Creatures of habit. Spend within their means. Low credit reliance. Rarely carry a credit card balance. Prefer low risk investments. Savers.
2.13%(of HHs)