Results: 17

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Economic Cohorts: Pre-Retirement

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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<$50K Income, Age: Pre-Retirement (55-64), Retiring on Empty - Singles : C13

Singles, no kids. Scraping by. Heading towards retirement with minimal savings. Spending consumes most of income. Moderate utilization on few lines of credit. Creatures of habit.

0.2%(of HHs)

<$50K Income, Age: Pre-Retirement (55-64), Burdened by Debt - Small-Town Singles : C14

Pre-retirement singles in small towns/rural areas and cities. No kids. Very modest income, Low discretionary spending. High credit balance; not risk-takers. Medicare/Medicaid reliant.

0.8%(of HHs)

<$50K Income, Age: Pre-Retirement (55-64), Sensible Spenders - Families: C15

Families with kids. Spend cautiously, discretionary spending levels low. Moderate credit utilization. Penny pinchers.

0.2%(of HHs)

<$50K Income, Age: Pre-Retirement (55-64), Sensible Spenders - Small-Town Empty Nesters: C16

No kids. Empty nesters. Some are married. Towns and rural areas. Trying to build savings. Conscientious consumers. Very low credit use. Dislike taking risks when investing.

0.8%(of HHs)

<$50K Income, Age: Pre-Retirement (55-64), Sensible Spenders - Urban Pre-Retirement Singles: C17

Mostly singles. No kids. City dwellers. Renters. Modest income, low discretionary spending levels, and high credit utilization. High-school educated.

1.6%(of HHs)

$50K-$100K Income, Age: Pre-Retirement (55-64), Committed to Credit – Small-Town Couples: G34

Pre-retirement, mostly married couples; no kids. Average income and discretionary spending, high credit utilization. Finances are not in order. High school educated. Homeowners, primarily in small towns.

0.7%(of HHs)

$50K-$100K Income, Age: Pre-Retirement (55-64), Striving for Balance – Urban Pre-Retirement Singles: G35

City dwellers. Single, many divorced or separated, no kids. Average income and discretionary spending, but high credit utilization. High school, some college. Some unemployed.

1.1%(of HHs)

$50K-$100K Income, Age: Pre-Retirement (55-64), Conservative Consumers – Small-Town Empty Nesters: G36

Pre-retired, married, no kids. Financially conservative. Average income and discretionary spending. Minimal credit use. High school, some college. Homeowners in small towns and rural areas. Traditional and religious.

2.0%(of HHs)

$50K-$100K Income, Age: Pre-Retirement (55-64), Conservative Consumers – Suburban Families: G37

Pre-retirement, suburban dwellers. Married with teenagers. Slightly higher than average income, moderate discretionary spending, low credit use. Saving for college. High school educated. Homeowners. Family-oriented.

0.5%(of HHs)

$50K-$100K Income, Age: Pre-Retirement (55-64), Solid Foundation – Suburban Empty Nesters: G38

Mostly married couples, no kids. Pre-retired homeowners in suburban areas. Savers rather than spenders. Above-average income, moderate discretionary spending, low credit utilization. Conservative investors. High school, some college. Many hobbies, charitable.

3.0%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Living for Today – Singles and Couples: K55

Couples in midscale and upscale city neighborhoods; no kids. Fairly high income. Moderate discretionary spending. Moderate credit utilization. Little savings. Homeowners. Buy based on quality.

1.3%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Planners and Savers – Suburban Families: K56

Families in midscale and upscale city neighborhoods. High incomes. Moderate discretionary spenders. Low credit utilization. Homeowners. College-educated. Active savers. Kids influence shopping.

0.7%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Planners and Savers – Suburban Couples: K57

Couples in midscale and upscale city neighborhoods. No kids. High income, moderate discretionary spending habits. Low credit utilization. Homeowners. College-educated. Smart shoppers.

2.8%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Planners and Savers – Urban Singles and Couples: K58

Upscale pre-retirement singles and couples in big cities, no kids. Low discretionary spending relative to high income. Rarely carry a credit card balance. Homeowners. College-educated. Value financial planning.

2.8%(of HHs)

$100-$200K Income, Age: Pre-Retirement (55-64), Country Club Climbers – Suburban Empty Nesters: K59

Married couples in upscale city suburbs. High incomes. High discretionary spending. Low credit utilization. Homeowners. Many have graduate degrees. Curious about new things. Buy the best.

1.4%(of HHs)

$200K+ Income, Age: Pre-Retirement (55-64), Corner Offices – Executive Urban Singles and Couples: O68

High-earning, pre-retirement professionals. No kids/empty nests. Affluent, big city areas. Sophisticated investors and consumers. Discretionary spending accounts for over half their ample income. Credit active. Cultured.

0.9%(of HHs)

$200K+ Income, Age: Pre-Retirement (55-64), Champagne Tastes – Executive Empty Nesters: O69

Highly-educated couples in the best suburbs. Enjoying their wealth. Very high income and discretionary spending. Financially sophisticated and active. Living well.

0.2%(of HHs)