Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Economic Cohorts: Pre-Retirement
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Results: 17
<$50K Income, Age: Pre-Retirement (55-64), Retiring on Empty - Singles : C13
Singles, no kids. Scraping by. Heading towards retirement with minimal savings. Spending consumes most of income. Moderate utilization on few lines of credit. Creatures of habit.
0.37%(of HHs)
<$50K Income, Age: Pre-Retirement (55-64), Burdened by Debt - Small-Town Singles : C14
Pre-retirement singles in small towns/rural areas and cities. No kids. Very modest income, Low discretionary spending. High credit balance; not risk-takers. Medicare/Medicaid reliant.
0.24%(of HHs)
<$50K Income, Age: Pre-Retirement (55-64), Sensible Spenders - Families: C15
Families with kids. Spend cautiously, discretionary spending levels low. Moderate credit utilization. Penny pinchers.
0.12%(of HHs)
<$50K Income, Age: Pre-Retirement (55-64), Sensible Spenders - Small-Town Empty Nesters: C16
No kids. Empty nesters. Some are married. Towns and rural areas. Trying to build savings. Conscientious consumers. Very low credit use. Dislike taking risks when investing.
0.73%(of HHs)
<$50K Income, Age: Pre-Retirement (55-64), Sensible Spenders - Urban Pre-Retirement Singles: C17
Mostly singles. No kids. City dwellers. Renters. Modest income, low discretionary spending levels, and high credit utilization. High-school educated.
0.67%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Committed to Credit – Small-Town Couples: G34
Pre-retirement, mostly married couples; no kids. Average income and discretionary spending, high credit utilization. Finances are not in order. High school educated. Homeowners, primarily in small towns.
0.68%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Striving for Balance – Urban Pre-Retirement Singles: G35
City dwellers. Single, many divorced or separated, no kids. Average income and discretionary spending, but high credit utilization. High school, some college. Some unemployed.
1.22%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Conservative Consumers – Small-Town Empty Nesters: G36
Pre-retired, married, no kids. Financially conservative. Average income and discretionary spending. Minimal credit use. High school, some college. Homeowners in small towns and rural areas. Traditional and religious.
2.82%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Conservative Consumers – Suburban Families: G37
Pre-retirement, suburban dwellers. Married with teenagers. Slightly higher than average income, moderate discretionary spending, low credit use. Saving for college. High school educated. Homeowners. Family-oriented.
0.37%(of HHs)
$50K-$100K Income, Age: Pre-Retirement (55-64), Solid Foundation – Suburban Empty Nesters: G38
Mostly married couples, no kids. Pre-retired homeowners in suburban areas. Savers rather than spenders. Above-average income, moderate discretionary spending, low credit utilization. Conservative investors. High school, some college. Many hobbies, charitable.
0.96%(of HHs)
$100-$200K Income, Age: Pre-Retirement (55-64), Living for Today – Singles and Couples: K55
Couples in midscale and upscale city neighborhoods; no kids. Fairly high income. Moderate discretionary spending. Moderate credit utilization. Little savings. Homeowners. Buy based on quality.
1.35%(of HHs)
$100-$200K Income, Age: Pre-Retirement (55-64), Planners and Savers – Suburban Families: K56
Families in midscale and upscale city neighborhoods. High incomes. Moderate discretionary spenders. Low credit utilization. Homeowners. College-educated. Active savers. Kids influence shopping.
0.85%(of HHs)
$100-$200K Income, Age: Pre-Retirement (55-64), Planners and Savers – Suburban Couples: K57
Couples in midscale and upscale city neighborhoods. No kids. High income, moderate discretionary spending habits. Low credit utilization. Homeowners. College-educated. Smart shoppers.
1.7%(of HHs)
$100-$200K Income, Age: Pre-Retirement (55-64), Planners and Savers – Urban Singles and Couples: K58
Upscale pre-retirement singles and couples in big cities, no kids. Low discretionary spending relative to high income. Rarely carry a credit card balance. Homeowners. College-educated. Value financial planning.
1.56%(of HHs)
$100-$200K Income, Age: Pre-Retirement (55-64), Country Club Climbers – Suburban Empty Nesters: K59
Married couples in upscale city suburbs. High incomes. High discretionary spending. Low credit utilization. Homeowners. Many have graduate degrees. Curious about new things. Buy the best.
1.96%(of HHs)
$200K+ Income, Age: Pre-Retirement (55-64), Corner Offices – Executive Urban Singles and Couples: O68
High-earning, pre-retirement professionals. No kids/empty nests. Affluent, big city areas. Sophisticated investors and consumers. Discretionary spending accounts for over half their ample income. Credit active. Cultured.
0.48%(of HHs)
$200K+ Income, Age: Pre-Retirement (55-64), Champagne Tastes – Executive Empty Nesters: O69
Highly-educated couples in the best suburbs. Enjoying their wealth. Very high income and discretionary spending. Financially sophisticated and active. Living well.
0.88%(of HHs)