Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Economic Cohorts: Retired
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Results: 14
<$50K Income, Age: Retired (65+), Relying on Aid - Retired Singles: D18
Struggling retired singles. Barely getting by. Medicare/Medicaid dependent. No savings. Very low discretionary spending and income. Moderate credit utilization; few lines of credit.
0.14%(of HHs)
<$50K Income, Age: Retired (65+), Rough Retirement - Small-Town and Rural Seniors: D19
Small-town and rural retirees. Mixed married and single. Modest incomes and low discretionary spending. Moderate credit utilization and high balances relative to income. Traditionalists. High-school educations.
0.79%(of HHs)
<$50K Income, Age: Retired (65+), Struggling Elders - Small-Town and Rural Singles: D20
Elderly retirees. Most are single/widowed. Few credit lines. Savers with low credit utilization. Sedentary lifestyles. Medicare dependent.
3.5%(of HHs)
<$50K Income, Age: Retired (65+), Modest Means - Urban Retirees: D21
Big city retirees of modest means. Low credit activity. Savers rather than spenders. Bargain hunters. Medicare dependent. Religious with traditional values. Use credit judiciously.
0.64%(of HHs)
$50K-$100K Income, Age: Retired (65+), Retired on Credit – City Singles and Couples: H39
Seventy-something retired singles and couples, no kids. Average income and discretionary spending. High credit utilization. High school. Homeowners in mid-size cities. Use coupons. Not physically active.
1.16%(of HHs)
$50K-$100K Income, Age: Retired (65+), Safety Net Seniors – Small-Town Retired Couples: H40
Retirees with conservative views and finances. Small town and rural. Dislike borrowing. Low credit use. Average discretionary spending. Simple lives, few interests.
1.6%(of HHs)
$50K-$100K Income, Age: Retired (65+), Nest Egg Elders – Older Retirees: H41
Elderly retirees with moderate savings. Homeowners. Most are single/widowed. Tight discretionary spending. Limited credit use. Sedentary lives. Health conscious.
5.87%(of HHs)
$50K-$100K Income, Age: Retired (65+), Comfortable Retirement – Suburban Singles and Couples: H42
Older retired, suburban couples. Creatures of habit. Spend within their means. Low credit reliance. Rarely carry a credit card balance. Prefer low risk investments. Savers.
2.13%(of HHs)
$100-$200K Income, Age: Retired (65+), Comfortable with Credit – Upscale Retirees: L60
Retired couples and singles in city areas. High income. Moderate discretionary spending. Credit active. Homeowners. Conservative investors. Slowing down.
1.92%(of HHs)
$100-$200K Income, Age: Retired (65+), Rewarding Retirement – Affluent Suburbanites: L61
Couples in upscale city neighborhoods, no kids. Healthy retirement incomes. Moderate discretionary spending. Very low credit utilization. Homeowners. College-educated. Very conservative. Follow current events.
2.06%(of HHs)
$100-$200K Income, Age: Retired (65+), Affluent Elders – Older Upscale Suburbanites: L62
Well-educated elderly retirees in upscale city neighborhoods. Significant retirement income, moderate discretionary spending. Low credit activity. Generally financially conservative. Satisfied with lifestyles.
2.61%(of HHs)
$100-$200K Income, Age: Retired (65+), Established Wealth – Suburban Retirees: L63
Well-off couples in upscale city suburbs. Light credit use. High income and discretionary spending. Enjoy spending but do not make impulse purchases. Weekend/vacation home.
3.33%(of HHs)
$200K+ Income, Age: Retired (65+), Flush Funds – Wealthy Urban Seniors: P70
Very well-off retirees in upscale city neighborhoods. Financially conservative savers. High income from well planned investments. Relatively low credit use. Enjoying retirement. Brands matter.
0.57%(of HHs)
$200K+ Income, Age: Retired (65+), Diamonds and Pearls – Wealthiest Retirees: P71
Married seniors with high incomes. Best suburbs. Very high discretionary spenders, especially on travel. Very ample, diversified financial resources, professionally managed. Luxury retirement.
0.76%(of HHs)