Results: 14

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Economic Cohorts: Retired

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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<$50K Income, Age: Retired (65+), Relying on Aid - Retired Singles: D18

Struggling retired singles. Barely getting by. Medicare/Medicaid dependent. No savings. Very low discretionary spending and income. Moderate credit utilization; few lines of credit.

0.3%(of HHs)

<$50K Income, Age: Retired (65+), Rough Retirement - Small-Town and Rural Seniors: D19

Small-town and rural retirees. Mixed married and single. Modest incomes and low discretionary spending. Moderate credit utilization and high balances relative to income. Traditionalists. High-school educations.

1.3%(of HHs)

<$50K Income, Age: Retired (65+), Struggling Elders - Small-Town and Rural Singles: D20

Elderly retirees. Most are single/widowed. Few credit lines. Savers with low credit utilization. Sedentary lifestyles. Medicare dependent.

1.7%(of HHs)

<$50K Income, Age: Retired (65+), Modest Means - Urban Retirees: D21

Big city retirees of modest means. Low credit activity. Savers rather than spenders. Bargain hunters. Medicare dependent. Religious with traditional values. Use credit judiciously.

1.7%(of HHs)

$50K-$100K Income, Age: Retired (65+), Retired on Credit – City Singles and Couples: H39

Seventy-something retired singles and couples, no kids. Average income and discretionary spending. High credit utilization. High school. Homeowners in mid-size cities. Use coupons. Not physically active.

1.0%(of HHs)

$50K-$100K Income, Age: Retired (65+), Safety Net Seniors – Small-Town Retired Couples: H40

Retirees with conservative views and finances. Small town and rural. Dislike borrowing. Low credit use. Average discretionary spending. Simple lives, few interests.

2.1%(of HHs)

$50K-$100K Income, Age: Retired (65+), Nest Egg Elders – Older Retirees: H41

Elderly retirees with moderate savings. Homeowners. Most are single/widowed. Tight discretionary spending. Limited credit use. Sedentary lives. Health conscious.

2.2%(of HHs)

$50K-$100K Income, Age: Retired (65+), Comfortable Retirement – Suburban Singles and Couples: H42

Older retired, suburban couples. Creatures of habit. Spend within their means. Low credit reliance. Rarely carry a credit card balance. Prefer low risk investments. Savers.

3.0%(of HHs)

$100-$200K Income, Age: Retired (65+), Comfortable with Credit – Upscale Retirees: L60

Retired couples and singles in city areas. High income. Moderate discretionary spending. Credit active. Homeowners. Conservative investors. Slowing down.

0.8%(of HHs)

$100-$200K Income, Age: Retired (65+), Rewarding Retirement – Affluent Suburbanites: L61

Couples in upscale city neighborhoods, no kids. Healthy retirement incomes. Moderate discretionary spending. Very low credit utilization. Homeowners. College-educated. Very conservative. Follow current events.

2.2%(of HHs)

$100-$200K Income, Age: Retired (65+), Affluent Elders – Older Upscale Suburbanites: L62

Well-educated elderly retirees in upscale city neighborhoods. Significant retirement income, moderate discretionary spending. Low credit activity. Generally financially conservative. Satisfied with lifestyles.

0.6%(of HHs)

$100-$200K Income, Age: Retired (65+), Established Wealth – Suburban Retirees: L63

Well-off couples in upscale city suburbs. Light credit use. High income and discretionary spending. Enjoy spending but do not make impulse purchases. Weekend/vacation home.

2.1%(of HHs)

$200K+ Income, Age: Retired (65+), Flush Funds – Wealthy Urban Seniors: P70

Very well-off retirees in upscale city neighborhoods. Financially conservative savers. High income from well planned investments. Relatively low credit use. Enjoying retirement. Brands matter.

0.5%(of HHs)

$200K+ Income, Age: Retired (65+), Diamonds and Pearls – Wealthiest Retirees: P71

Married seniors with high incomes. Best suburbs. Very high discretionary spenders, especially on travel. Very ample, diversified financial resources, professionally managed. Luxury retirement.

0.2%(of HHs)