Results: 19

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Economic Cohorts: Young

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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<$50K Income, Age: Young (<35), Tough Start - Young Single Parents: A1

Struggling single parents. Discretionary spending nearly outpaces income. High credit utilization. Poorly managed credit. Renters. Blue collar jobs. Child-influenced.

0.4%(of HHs)

<$50K Income, Age: Young (<35), Tough Start - Young Singles: A2

Single twenty-somethings, no kids. Discretionary spending nearly outpaces income. High credit utilization. Lack budgeting savvy. High school educations/some college, blue collar jobs. Renters. Social.

0.3%(of HHs)

<$50K Income, Age: Young (<35), Starting Small - Small-Town Families: A3

Families with kids, most are married. Income slightly greater than discretionary spending. Not many credit/loan accounts, moderate credit utilization. Cannot save much money. Comfortable borrowing. Enjoy the outdoors.

1.5%(of HHs)

<$50K Income, Age: Young (<35), Starting Small - Small-Town Singles: A4

Young singles, many are students. Simple finances. Income is somewhat higher than discretionary spending. Small number credit/loan accounts. Cell phone only.

1.6%(of HHs)

<$50K Income, Age: Young (<35), Living on Loans - Young Urban Single Parents: A5

Single parents. Heavy utilization of few lines of credit. Little savings. Renters. Most completed high school, some college. “Swayable Shopaholics.”

0.8%(of HHs)

<$50K Income, Age: Young (<35), Living on Loans - Young Urban Singles: A6

Young singles renting in downscale, urban areas. Discretionary spending just within income. High credit utilization. Favor debit cards. Auto and sports enthusiasts.

1.2%(of HHs)

$50K-$100K Income, Age: Young (<35), Credit City - Young Families: E22

Young families in big cities. Mid-range income. Spenders, not savers. Borrow freely. Tend to carry a credit card balance. Renters. Thrill-seekers that value material possessions.

0.7%(of HHs)

$50K-$100K Income, Age: Young (<35), Credit City - Young Singles: E23

Young singles in downscale, big city neighborhoods. No kids. Some college or Bachelor’s degree. Renters. Mid-range income. Active credit users; high credit utilization. Shopaholics living for today.

1.0%(of HHs)

$50K-$100K Income, Age: Young (<35), Midscale Mainstream - Small-Town Families: E24

Young families. Small towns or city suburbs. Moderate discretionary spending and income and average credit utilization. Carry a balance. Homeowners and renters. Family-oriented.

1.0%(of HHs)

$50K-$100K Income, Age: Young (<35), Midscale Mainstream - Small-Town Singles and Couples: E25

No kids. College-educated singles and couples in towns or city suburbs. Average number of credit /loan accounts; discretionary spending in check. Approval seekers.

1.4%(of HHs)

$50K-$100K Income, Age: Young (<35), Getting Ahead - Young City Families: E26

Upcoming young families in cities. Controlled discretionary spending, moderate credit utilization. Some are college-educated. Starting to save. Ambitious and launching careers. Impulse shoppers.

1.1%(of HHs)

$50K-$100K Income, Age: Young (<35), Getting Ahead - Young City Singles : E27

Upcoming young singles in cities. Moderate discretionary spending and credit utilization. College-educated. Launching careers. Have student loans. Trendy and adventurous.

1.4%(of HHs)

$100-$200K Income, Age: Young (<35), Charge-It Champs - Young Suburban Families: I43

Ambitious married couples with kids. High income, moderate discretionary spending habits. Credit active. Tech savvy. Midscale to upscale neighborhoods. “Swayable Shopaholics.”

1.1%(of HHs)

$100-$200K Income, Age: Young (<35), Charge-It Champs - Young Suburban Singles: I44

Educated young singles. No kids. High income, moderate discretionary spending habits. Very credit active. Limited investments. Thrill seekers. Value material possessions. Have a student loan.

1.0%(of HHs)

$100-$200K Income, Age: Young (<35), Confident Futures - Young City Families: I45

Young parents with dual incomes. Financially stable. Planning for their futures. Low credit utilization. Spend within their means. Big city, upscale neighborhoods. Child-oriented.

0.8%(of HHs)

$100-$200K Income, Age: Young (<35), Confident Futures - Young City Singles and Couples: I46

College educated singles and some couples. High income. Low credit utilization. Comfortable taking investment risks. Focused on paying off loans. Big city, upscale neighborhoods.

0.7%(of HHs)

$100-$200K Income, Age: Young (<35), Material World - Urban Families: I47

Married with kids. High discretionary spending relative to their high income. Low credit reliance. Finances are under control. Have a nest egg. Social climbers.

0.6%(of HHs)

$100-$200K Income, Age: Young (<35), Material World - Urban Singles: I48

Ambitious, highly educated singles. High income and discretionary spending levels. Low credit utilization. Comfortable borrowing money, but never or rarely carry credit card balance. Follow trends.

0.3%(of HHs)

$200K+ Income, Age: Young (<35), Big Shots - Young Upmarket Urbanites: M64

Ambitious, upscale city dwellers. Rent or own apartments in fashionable downtown districts. Very high income, high discretionary spending. Well-managed credit. Tech savvy. Enjoy active adventures.

0.3%(of HHs)