Results: 17

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Economic SpectrumEconomic Spectrum

Economic Spectrum™ Digital ranks and scores every household, using a U.S. ZIP+4 average, based on a measure of their total income (including income from wages and assets) and their relative share of the estimated $16 trillion in U.S. spending.

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Elite Affluent: Elite Spenders

Households whose average total estimated income is $385K and average estimated discretionary spend is $350K.

1.3%(of HHs)

Elite Affluent: Power Spenders

Households whose average total estimated income is $300K and average estimated discretionary spend is $130K.

3.5%(of HHs)

Emerging Affluent: Power Spenders

Households whose average total estimated income is $160K and average estimated discretionary spend is $118K.

3.6%(of HHs)

Emerging Affluent: Big Spenders

Households whose average total estimated income is $159K and average estimated discretionary spend is $74K.

7.9%(of HHs)

Emerging Affluent: Moderate Spenders

Households whose average total estimated income is $157K and average estimated discretionary spend is $47K.

5.1%(of HHs)

Mass Affluent: Big Spenders

Households whose average total estimated income is $113K and average estimated discretionary spend is $75K.

2.2%(of HHs)

Mass Affluent: Moderate Spenders

Households whose average total estimated income is $112K and average estimated discretionary spend is $50K.

9.1%(of HHs)

Mass Affluent: Light Spenders

Households whose average total estimated income is $111K and average estimated discretionary spend is $36K.

7.5%(of HHs)

Midscale: Moderate Spenders

Households whose average total estimated income is $80K and average estimated discretionary spend is $53K.

1.4%(of HHs)

Midscale: Light Spenders

Households whose average total estimated income is $80K and average estimated discretionary spend is $38K.

8.8%(of HHs)

Midscale: Thrift Spenders

Households whose average total estimated income is $80K and average estimated discretionary spend is $30K.

10.3%(of HHs)

Downscale: Light Spenders

Households whose average total estimated income is $55K and average estimated discretionary spend is $41K.

0.5%(of HHs)

Downscale: Thrift Spenders

Households whose average total estimated income is $55K and average estimated discretionary spend is $32K.

8.8%(of HHs)

Downscale: Sparing Spenders

Households whose average total estimated income is $55K and average estimated discretionary spend is $23K.

11.8%(of HHs)

Making Ends Meet: Thrift Spenders

Households whose average total estimated income is $33K and average estimated discretionary spend is $31K.

0.4%(of HHs)

Making Ends Meet: Sparing Spenders

Households whose average total estimated income is $32K and average estimated discretionary spend is $23K.

5.2%(of HHs)

Making Ends Meet: Minimal Spenders

Households whose average total estimated income is $31K and average estimated discretionary spend is $14K.

12.5%(of HHs)

Segment data updated Q1 2018