Elite Affluent: Elite Spenders
Households whose average total estimated income is $385K and average estimated discretionary spend is $350K.
1.3%(of HHs)
Elite Affluent: Power Spenders
Households whose average total estimated income is $300K and average estimated discretionary spend is $130K.
11.0%(of HHs)
Emerging Affluent: Power Spenders
Households whose average total estimated income is $160K and average estimated discretionary spend is $118K.
2.3%(of HHs)
Emerging Affluent: Big Spenders
Households whose average total estimated income is $159K and average estimated discretionary spend is $74K.
4.7%(of HHs)
Emerging Affluent: Moderate Spenders
Households whose average total estimated income is $157K and average estimated discretionary spend is $47K.
5.6%(of HHs)
Mass Affluent: Big Spenders
Households whose average total estimated income is $113K and average estimated discretionary spend is $75K.
2.8%(of HHs)
Mass Affluent: Moderate Spenders
Households whose average total estimated income is $112K and average estimated discretionary spend is $50K.
6.3%(of HHs)
Mass Affluent: Light Spenders
Households whose average total estimated income is $111K and average estimated discretionary spend is $36K.
5.4%(of HHs)
Midscale: Moderate Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $53K.
3.3%(of HHs)
Midscale: Light Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $38K.
6.2%(of HHs)
Midscale: Thrift Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $30K.
5.9%(of HHs)
Downscale: Light Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $41K.
4.2%(of HHs)
Downscale: Thrift Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $32K.
7.5%(of HHs)
Downscale: Sparing Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $23K.
6.7%(of HHs)
Making Ends Meet: Thrift Spenders
Households whose average total estimated income is $33K and average estimated discretionary spend is $31K.
8.2%(of HHs)
Making Ends Meet: Sparing Spenders
Households whose average total estimated income is $32K and average estimated discretionary spend is $23K.
7.8%(of HHs)
Making Ends Meet: Minimal Spenders
Households whose average total estimated income is $31K and average estimated discretionary spend is $14K.
10.3%(of HHs)
Segment data updated Q4 2020