Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Economic SpectrumEconomic Spectrum™ Digital ranks and scores every household, using a U.S. ZIP+4 average, based on a measure of their total income (including income from wages and assets) and their relative share of the estimated $16 trillion in U.S. spending.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Households whose average total estimated income is $385K and average estimated discretionary spend is $350K.
Households whose average total estimated income is $300K and average estimated discretionary spend is $130K.
Households whose average total estimated income is $160K and average estimated discretionary spend is $118K.
Households whose average total estimated income is $159K and average estimated discretionary spend is $74K.
Households whose average total estimated income is $157K and average estimated discretionary spend is $47K.
Households whose average total estimated income is $113K and average estimated discretionary spend is $75K.
Households whose average total estimated income is $112K and average estimated discretionary spend is $50K.
Households whose average total estimated income is $111K and average estimated discretionary spend is $36K.
Households whose average total estimated income is $80K and average estimated discretionary spend is $53K.
Households whose average total estimated income is $80K and average estimated discretionary spend is $38K.
Households whose average total estimated income is $80K and average estimated discretionary spend is $30K.
Households whose average total estimated income is $55K and average estimated discretionary spend is $41K.
Households whose average total estimated income is $55K and average estimated discretionary spend is $32K.
Households whose average total estimated income is $55K and average estimated discretionary spend is $23K.
Households whose average total estimated income is $33K and average estimated discretionary spend is $31K.
Households whose average total estimated income is $32K and average estimated discretionary spend is $23K.
Households whose average total estimated income is $31K and average estimated discretionary spend is $14K.
Segment data updated Q4 2018