Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Economic Spectrum
Economic Spectrum™ Digital ranks and scores every household, using a U.S. ZIP+4 average, based on a measure of their total income (including income from wages and assets) and their relative share of the estimated $16 trillion in U.S. spending.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.