Elite Affluent: Elite Spenders
Households whose average total estimated income is $385K and average estimated discretionary spend is $350K.
1.87%(of HHs)
Elite Affluent: Power Spenders
Households whose average total estimated income is $300K and average estimated discretionary spend is $130K.
7.88%(of HHs)
Emerging Affluent: Power Spenders
Households whose average total estimated income is $160K and average estimated discretionary spend is $118K.
2.99%(of HHs)
Emerging Affluent: Big Spenders
Households whose average total estimated income is $159K and average estimated discretionary spend is $74K.
3.91%(of HHs)
Emerging Affluent: Moderate Spenders
Households whose average total estimated income is $157K and average estimated discretionary spend is $47K.
1.95%(of HHs)
Mass Affluent: Big Spenders
Households whose average total estimated income is $113K and average estimated discretionary spend is $75K.
5.22%(of HHs)
Mass Affluent: Moderate Spenders
Households whose average total estimated income is $112K and average estimated discretionary spend is $50K.
4.12%(of HHs)
Mass Affluent: Light Spenders
Households whose average total estimated income is $111K and average estimated discretionary spend is $36K.
1.16%(of HHs)
Midscale: Moderate Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $53K.
7.35%(of HHs)
Midscale: Light Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $38K.
2.82%(of HHs)
Midscale: Thrift Spenders
Households whose average total estimated income is $80K and average estimated discretionary spend is $30K.
1.45%(of HHs)
Downscale: Light Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $41K.
9.45%(of HHs)
Downscale: Thrift Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $32K.
2.61%(of HHs)
Downscale: Sparing Spenders
Households whose average total estimated income is $55K and average estimated discretionary spend is $23K.
2.06%(of HHs)
Making Ends Meet: Thrift Spenders
Households whose average total estimated income is $33K and average estimated discretionary spend is $31K.
15.72%(of HHs)
Making Ends Meet: Sparing Spenders
Households whose average total estimated income is $32K and average estimated discretionary spend is $23K.
6.28%(of HHs)
Making Ends Meet: Minimal Spenders
Households whose average total estimated income is $31K and average estimated discretionary spend is $14K.
1.01%(of HHs)
Segment data updated Q3, 2022