Results: 17

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Economic Spectrum

Economic Spectrum

Economic Spectrum™ Digital ranks and scores every household, using a U.S. ZIP+4 average, based on a measure of their total income (including income from wages and assets) and their relative share of the estimated $16 trillion in U.S. spending.

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Elite Affluent: Elite Spenders

Households whose average total estimated income is $385K and average estimated discretionary spend is $350K.

1.87%(of HHs)

Elite Affluent: Power Spenders

Households whose average total estimated income is $300K and average estimated discretionary spend is $130K.

7.88%(of HHs)

Emerging Affluent: Power Spenders

Households whose average total estimated income is $160K and average estimated discretionary spend is $118K.

2.99%(of HHs)

Emerging Affluent: Big Spenders

Households whose average total estimated income is $159K and average estimated discretionary spend is $74K.

3.91%(of HHs)

Emerging Affluent: Moderate Spenders

Households whose average total estimated income is $157K and average estimated discretionary spend is $47K.

1.95%(of HHs)

Mass Affluent: Big Spenders

Households whose average total estimated income is $113K and average estimated discretionary spend is $75K.

5.22%(of HHs)

Mass Affluent: Moderate Spenders

Households whose average total estimated income is $112K and average estimated discretionary spend is $50K.

4.12%(of HHs)

Mass Affluent: Light Spenders

Households whose average total estimated income is $111K and average estimated discretionary spend is $36K.

1.16%(of HHs)

Midscale: Moderate Spenders

Households whose average total estimated income is $80K and average estimated discretionary spend is $53K.

7.35%(of HHs)

Midscale: Light Spenders

Households whose average total estimated income is $80K and average estimated discretionary spend is $38K.

2.82%(of HHs)

Midscale: Thrift Spenders

Households whose average total estimated income is $80K and average estimated discretionary spend is $30K.

1.45%(of HHs)

Downscale: Light Spenders

Households whose average total estimated income is $55K and average estimated discretionary spend is $41K.

9.45%(of HHs)

Downscale: Thrift Spenders

Households whose average total estimated income is $55K and average estimated discretionary spend is $32K.

2.61%(of HHs)

Downscale: Sparing Spenders

Households whose average total estimated income is $55K and average estimated discretionary spend is $23K.

2.06%(of HHs)

Making Ends Meet: Thrift Spenders

Households whose average total estimated income is $33K and average estimated discretionary spend is $31K.

15.72%(of HHs)

Making Ends Meet: Sparing Spenders

Households whose average total estimated income is $32K and average estimated discretionary spend is $23K.

6.28%(of HHs)

Making Ends Meet: Minimal Spenders

Households whose average total estimated income is $31K and average estimated discretionary spend is $14K.

1.01%(of HHs)

Segment data updated Q3, 2022