Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Financial Cohorts: Major Metro: 35-54
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Results: 12
<$100K Assets, Age 35-54, Major Metro: Working Class - Financial Challenges: B5
Singles and married couples with minimal education. Utilize credit heavily and have few, if any, assets and financial investments.
0.84%(of HHs)
<$100K Assets, Age 35-54, Major Metro: Working Class - Conservative Savers: B6
Singles with moderate incomes and few assets. Invest in a mix of simple, low-risk, interest-earning deposits. May present some credit risk.
1.29%(of HHs)
<$100K Assets, Age 35-54, Major Metro: Working Class - Credit Reliant: B7
Moderate-income families with simple financial investments like deposit accounts. May present a somewhat high credit risk. High mortgage balance relative to income.
1.27%(of HHs)
<$100K Assets, Age 35-54, Major Metro: Working Class - Investors: B8
Moderate-income families aiming for a diversified portfolio, including a heavy proportion of mutual funds and retirement funds. Low credit usage.
1.64%(of HHs)
$100K – $1MM Assets, Age 35-54, Major Metro: Rising Stars – Credit-Active Investors: F21
Educated, married professionals with kids. Moderate assets and income. Highly leveraged but maintain good credit scores. Fairly risky portfolio.
0.89%(of HHs)
$100K – $1MM Assets, Age 35-54, Major Metro: Rising Stars – Retirement Planners: F22
Professional families with healthy assets, income, and spending. Complex portfolios, focused on retirement planning. Maintain many credit relationships.
3.1%(of HHs)
$100K – $1MM Assets, Age 35-54, Major Metro: Rising Stars – Savers: F23
Professional families and singles, savers with fair assets and income. Conservative investors with a retirement plan. Maintain low credit balances.
1.79%(of HHs)
$100K – $1MM Assets, Age 35-54, Major Metro: Rising Stars – Investors: F24
Risk-tolerant families seeking a diverse, complex portfolio. “Buyers of the Best” with high assets and low credit utilization.
3.16%(of HHs)
$1MM+ Assets, Age 35-54, Major Metro: High-Powered Careers – Planners: J33
Well educated, married homeowners with very complex banking and investment profiles. Have substantial assets and incomes. Limited use of credit.
1.25%(of HHs)
$1MM+ Assets, Age 35-54, Major Metro: High-Powered Careers – Accumulators: J34
Affluent singles and families with a complex investment mix of primarily mutual funds and deposits. Low credit use.
0.46%(of HHs)
$1MM+ Assets, Age 35-54, Major Metro: High-Powered Careers – Investors: J35
Families with substantial incomes and heavy spending habits. Use credit wisely and hold their $1M+ assets in a complex variety of financial products.
0.84%(of HHs)
$1MM+ Assets, Age 35-54, Major Metro: High-Powered Careers – High Worth: J36
Super-wealthy, risk-tolerant families with substantial assets in a complex mix of investments, including stocks, bonds and mutual funds. “Buyers of the Best.”
0.48%(of HHs)