Results: 9

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Financial Cohorts: Major Metro: Under 35

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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<$100K Assets, Age <35, Major Metro: Starting Out - Getting By: A1

Ambitious, young singles relying on modest incomes and few assets. Simple finances. Rent their apartments.

2.3%(of HHs)

<$100K Assets, Age <35, Major Metro: Starting Out - Financial Challenges: A2

Young, single renters with low incomes and almost no assets. Spend little and may present a high credit risk.

0.5%(of HHs)

<$100K Assets, Age <35, Major Metro: Starting Out - Planners: A3

Young, married couples that have started investing in mutual funds and accumulating retirement assets. Have a mortgage and may present some credit risk.

1.5%(of HHs)

<$100K Assets, Age <35, Major Metro: Starting Out - New Investors: A4

Young investors strategically using their financial resources to invest in funds, stocks, and interest-bearing accounts. Manage credit well.

1.4%(of HHs)

$100K – $1MM Assets, Age <35, Major Metro: Youthful Promise - Planners: E17

Young married couples and families with fair assets and income. Hold relatively complex, high-risk investments. Many lines of credit, but low credit utilization.

0.6%(of HHs)

$100K – $1MM Assets, Age <35, Major Metro: Youthful Promise - Credit Dependent: E18

Households with moderate assets and several high-risk investments. Heavily dependent on credit. Likely paying off student loans.

0.2%(of HHs)

$100K – $1MM Assets, Age <35, Major Metro: Youthful Promise - Mixed Investments: E19

Professional college graduates enjoying good earnings and assets. Manage credit accounts well and have a mix of higher risk investments.

0.9%(of HHs)

$100K – $1MM Assets, Age <35, Major Metro: Youthful Promise - Thriving Investors: E20

Thirty-something professionals with significant earnings and assets. Have complex and diversified portfolios. High discretionary spending and relatively low use of credit.

0.5%(of HHs)

$1MM+ Assets, Age <35, Major Metro: Young Millionaires - Young Investors: I32

Young, financially-savvy households with $1M+ in assets, healthy incomes and high spending. Have a complex, mutual fund-heavy mix of investments. Use credit moderately.

0.1%(of HHs)