Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Financial Cohorts: Major Metro: Under 35
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Results: 9
<$100K Assets, Age <35, Major Metro: Starting Out - Getting By: A1
Ambitious, young singles relying on modest incomes and few assets. Simple finances. Rent their apartments.
0.96%(of HHs)
<$100K Assets, Age <35, Major Metro: Starting Out - Financial Challenges: A2
Young, single renters with low incomes and almost no assets. Spend little and may present a high credit risk.
0.3%(of HHs)
<$100K Assets, Age <35, Major Metro: Starting Out - Planners: A3
Young, married couples that have started investing in mutual funds and accumulating retirement assets. Have a mortgage and may present some credit risk.
0.86%(of HHs)
<$100K Assets, Age <35, Major Metro: Starting Out - New Investors: A4
Young investors strategically using their financial resources to invest in funds, stocks, and interest-bearing accounts. Manage credit well.
0.76%(of HHs)
$100K – $1MM Assets, Age <35, Major Metro: Youthful Promise - Planners: E17
Young married couples and families with fair assets and income. Hold relatively complex, high-risk investments. Many lines of credit, but low credit utilization.
1.22%(of HHs)
$100K – $1MM Assets, Age <35, Major Metro: Youthful Promise - Credit Dependent: E18
Households with moderate assets and several high-risk investments. Heavily dependent on credit. Likely paying off student loans.
0.38%(of HHs)
$100K – $1MM Assets, Age <35, Major Metro: Youthful Promise - Mixed Investments: E19
Professional college graduates enjoying good earnings and assets. Manage credit accounts well and have a mix of higher risk investments.
0.98%(of HHs)
$100K – $1MM Assets, Age <35, Major Metro: Youthful Promise - Thriving Investors: E20
Thirty-something professionals with significant earnings and assets. Have complex and diversified portfolios. High discretionary spending and relatively low use of credit.
0.77%(of HHs)
$1MM+ Assets, Age <35, Major Metro: Young Millionaires - Young Investors: I32
Young, financially-savvy households with $1M+ in assets, healthy incomes and high spending. Have a complex, mutual fund-heavy mix of investments. Use credit moderately.
0.38%(of HHs)