Results: 5

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Financial Durability

Financial Durability segments offer households with varying resilience to handle adverse financial situations, including COVID-19 economic stress, with an age range of under 55 or 55+

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Financial Durability – Least Resilient

Households likely to be least resilient in time of financial change, and are either under 55 years old or 55+

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14.30% Under 55
2.70% 55+

Financial Durability – Less Resilient

Households likely to be less resilient in time of financial change, and are either under 55 years old or 55+

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6.50% Under 55
0.00% 55+

Financial Durability – Average Resilience

Households likely to have average resilience in time of financial change, and are either under 55 years old or 55+

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12.80% Under 55
2.10% 55+

Financial Durability – More Resilient

Households likely to be more resilient in time of financial change, and are either under 55 years old or 55+

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9.30% Under 55
7.30% 55+

Financial Durability – Most Resilient

Households likely to be most resilient in time of financial change, and are either under 55 years old or 55+

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9.50% Under 55
17.20% 55+

Segment data updated Q2 2020