Results: 5

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Financial Durability

Financial Durability segments offer households with varying resilience to handle adverse financial situations, including COVID-19 economic stress.

Financial Durability Infographic

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Download Segment Data for Spreadsheet Import (CSV Format)

Financial Durability – Least Resilient

Households likely to be least resilient in time of financial change

42.04%(of HHs)

Financial Durability – Less Resilient

Households likely to be less resilient in time of financial change

22.26%(of HHs)

Financial Durability – Average Resilience

Households likely to have average resilience in time of financial change

24.1%(of HHs)

Financial Durability – More Resilient

Households likely to be more resilient in time of financial change

17.67%(of HHs)

Financial Durability – Most Resilient

Households likely to be most resilient in time of financial change

14.29%(of HHs)

Segment data updated Q3, 2022