Results: 4

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Financial Mobility

Financial Mobility

Upward Mobility Income Range targeting segments provide future estimates of household income in 3 years. Targeting consumers in these segments can help maximize customer lifetime value by better aligning product and service offers with a household’s potential financial journey.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Upward Mobility Income Range $50,000 – $99,999

Households estimated to have upward mobility – income range $50,000 – $99,999 in three years.

38.1%(of HHs)

Upward Mobility Income Range $100,000 – $149,999

Households estimated to have upward mobility – income range $100,000 – $149,999 in three years.

22.8%(of HHs)

Upward Mobility Income Range $150,000 – $249,999

Households estimated to have upward mobility – income range $150,000 – $249,999 in three years 

16.4%(of HHs)

Upward Mobility Income Range $250,000 and greater

Households estimated to have upward mobility – income range $250,000 and greater in three years.

3.9%(of HHs)

Segment data updated Q4 2020