Results: 4

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Financial Mobility

Upward Mobility Income Range targeting segments provide future estimates of household income in 3 years. Targeting consumers in these segments can help maximize customer lifetime value by better aligning product and service offers with a household’s potential financial journey.

Learn More

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Download Segment Data for Spreadsheet Import (CSV Format)

Upward Mobility Income Range $50,000 – $99,999

Households estimated to have upward mobility – income range $50,000 – $99,999 in three years.

14.9%(of HHs)

Upward Mobility Income Range $100,000 – $149,999

Households estimated to have upward mobility – income range $100,000 – $149,999 in three years.

10.31%(of HHs)

Upward Mobility Income Range $150,000 – $249,999

Households estimated to have upward mobility – income range $150,000 – $249,999 in three years

6.09%(of HHs)

Upward Mobility Income Range $250,000 and greater

Households estimated to have upward mobility – income range $250,000 and greater in three years.

1.06%(of HHs)

Segment data updated Q3, 2022