Results: 11

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Income

Income

Income360® provides a powerful estimate of total household income, which includes income from wages and income generated from investments and is based on directly measured anonymous data rather than survey data.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment. *Household Direct (HD) version excludes protected class variables.

Income Range 250,000+

Households whose total estimated income is likely to be $250K+

2.9%(of HHs)
1.9%(of HHs, HD*)

Income Range $150,000 – $249,999

Households whose total estimated income is likely to be between $150K and $250K

16.7%(of HHs)
9.8%(of HHs, HD*)

Income Range $125,000 – $149,999

Households whose total estimated income is likely to be between $125K and $150K

9.2%(of HHs)
10.6%(of HHs, HD*)

Income Range $100,000 – $124,999

Households whose total estimated income is likely to be between $100K and $125K

12.5%(of HHs)
14.6%(of HHs, HD*)

Income Range $75,000 – $99,999

Households whose total estimated income is likely to be between $75K and $100K

17.2%(of HHs)
19.7%(of HHs, HD*)

Income Range $60,000 – $74,999

Households whose total estimated income is likely to be between $60K and $75K

12.3%(of HHs)
14.2%(of HHs, HD*)

Income Range $50,000 – $59,999

Households whose total estimated income is likely to be between $50K and $60K

8.5%(of HHs)
9.6%(of HHs, HD*)

Income Range $40,000 – $49,999

Households whose total estimated income is likely to be between $40K and $50K

8.0%(of HHs)
8.7%(of HHs, HD*)

Income Range $30,000 – $39,999

Households whose total estimated income is likely to be between $30K and $40K

6.6%(of HHs)
6.6%(of HHs, HD*)

Income Range $20,000 – $29,999

Households whose total estimated income is likely to be between $20K and $30K

4.3%(of HHs)
3.2%(of HHs, HD*)

Income Range <$20,000

Households whose total estimated income is likely to be less than $20K

1.6%(of HHs)
0.5%(of HHs, HD*)

Segment data updated Q1 2019