Results: 12

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Income

Income

Income360® provides a powerful estimate of total household income, which includes income from wages and income generated from investments and is based on directly measured anonymous data rather than survey data. The Income Range segments are now built without the use of protected class data.

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Compliance-friendly Segment Info

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Income Range 250,000+

Households whose total estimated income is likely to be $250K+

7.4%(of HHs)

Income Range $150,000 – $249,999

Households whose total estimated income is likely to be between $150K and $250K

13.5%(of HHs)

Income Range $125,000 – $149,999

Households whose total estimated income is likely to be between $125K and $150K

6.8%(of HHs)

Income Range $100,000 – $124,999

Households whose total estimated income is likely to be between $100K and $125K

9.3%(of HHs)

Income Range $75,000 – $99,999

Households whose total estimated income is likely to be between $75K and $100K

12.8%(of HHs)

Income Range $60,000 – $74,999

Households whose total estimated income is likely to be between $60K and $75K

9.9%(of HHs)

Income Range $50,000 – $59,999

Households whose total estimated income is likely to be between $50K and $60K

7.8%(of HHs)

Income Range $40,000 – $49,999

Households whose total estimated income is likely to be between $40K and $50K

8.8%(of HHs)

Income Range $30,000 – $39,999

Households whose total estimated income is likely to be between $30K and $40K

9.7%(of HHs)

Income Range $20,000 – $29,999

Households whose total estimated income is likely to be between $20K and $30K

9.0%(of HHs)

Income Range <$20,000

Households whose total estimated income is likely to be less than $20K

4.6%(of HHs)

Millennials – Income Range >$100,000

Millennial households with total estimated income greater than $100K.

2.6%(of HHs)

Segment data updated Q4 2020