Results: 11

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: IncomeIncome

Income360® provides a powerful estimate of total household income, which includes income from wages and income generated from investments and is based on directly measured anonymous data rather than survey data.

Learn More

Percentages listed are the percentage of all US households (HHs) that fall into this segment. *Household Direct (HD) version excludes protected class variables.

Income Range 250,000+

Households whose total estimated income is likely to be $250K+

2.5%(of HHs)

Income Range $150,000 – $249,999

Households whose total estimated income is likely to be between $150K and $250K

10.6%(of HHs)

Income Range $125,000 – $149,999

Households whose total estimated income is likely to be between $125K and $150K

9.1%(of HHs)

Income Range $100,000 – $124,999

Households whose total estimated income is likely to be between $100K and $125K

16.2%(of HHs)

Income Range $75,000 – $99,999

Households whose total estimated income is likely to be between $75K and $100K

14.3%(of HHs)

Income Range $60,000 – $74,999

Households whose total estimated income is likely to be between $60K and $75K

13.3%(of HHs)

Income Range $50,000 – $59,999

Households whose total estimated income is likely to be between $50K and $60K

8.4%(of HHs)

Income Range $40,000 – $49,999

Households whose total estimated income is likely to be between $40K and $50K

11.8%(of HHs)

Income Range $30,000 – $39,999

Households whose total estimated income is likely to be between $30K and $40K

6.7%(of HHs)

Income Range $20,000 – $29,999

Households whose total estimated income is likely to be between $20K and $30K

4.7%(of HHs)

Income Range <$20,000

Households whose total estimated income is likely to be less than $20K

2.3%(of HHs)

Segment data updated Q1 2018