Income Range 250,000+
Households whose total estimated income is likely to be $250K+
7.4%(of HHs)
Income Range $150,000 – $249,999
Households whose total estimated income is likely to be between $150K and $250K
13.5%(of HHs)
Income Range $125,000 – $149,999
Households whose total estimated income is likely to be between $125K and $150K
6.8%(of HHs)
Income Range $100,000 – $124,999
Households whose total estimated income is likely to be between $100K and $125K
9.3%(of HHs)
Income Range $75,000 – $99,999
Households whose total estimated income is likely to be between $75K and $100K
12.8%(of HHs)
Income Range $60,000 – $74,999
Households whose total estimated income is likely to be between $60K and $75K
9.9%(of HHs)
Income Range $50,000 – $59,999
Households whose total estimated income is likely to be between $50K and $60K
7.8%(of HHs)
Income Range $40,000 – $49,999
Households whose total estimated income is likely to be between $40K and $50K
8.8%(of HHs)
Income Range $30,000 – $39,999
Households whose total estimated income is likely to be between $30K and $40K
9.7%(of HHs)
Income Range $20,000 – $29,999
Households whose total estimated income is likely to be between $20K and $30K
9.0%(of HHs)
Income Range <$20,000
Households whose total estimated income is likely to be less than $20K
4.6%(of HHs)
Millennials – Income Range >$100,000
Millennial households with total estimated income greater than $100K.
2.6%(of HHs)
Segment data updated Q4 2020