Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Income360® provides a powerful estimate of total household income, which includes income from wages and income generated from investments and is based on directly measured anonymous data rather than survey data. The Income Range segments are now built without the use of protected class data.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Households whose total estimated income is likely to be $250K+
Households whose total estimated income is likely to be between $150K and $250K
Households whose total estimated income is likely to be between $125K and $150K
Households whose total estimated income is likely to be between $100K and $125K
Households whose total estimated income is likely to be between $75K and $100K
Households whose total estimated income is likely to be between $60K and $75K
Households whose total estimated income is likely to be between $50K and $60K
Households whose total estimated income is likely to be between $40K and $50K
Households whose total estimated income is likely to be between $30K and $40K
Households whose total estimated income is likely to be between $20K and $30K
Households whose total estimated income is likely to be less than $20K
Millennial households with total estimated income greater than $100K.
Segment data updated Q4 2020