Auto Insurance Target
Target population of attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.
87.3%(of HHs)
Likely to Respond to Auto Insurance Offer
Target population likely to engage in a new auto insurance offer based on life events and an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto insurance.
17.13%(of HHs)
Optimum Auto Insurance Target
Target population with a likely lower expected loss ratio for auto insurers. Powered by FICO’s aggregated auto insurance score for “preferred” auto prospects.
0.99%(of HHs)
Optimum Insurance Target
Target population of attractive insurance prospects likely to engage in home/auto insurance coverage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire credit.
29.47%(of HHs)
High Lifetime Value Households
Target population whose estimated age, income, and credit activity indicate a higher than average lifetime value.
13.74%(of HHs)
Multiple Policy Prospects
Target population likely to be responsive to an offer for multiple policies based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire multiple insurance policies at the same time.
28.72%(of HHs)
Likely to respond to Home Insurance Offer
Target population likely to be responsive to a home insurance offer because they are likely to have recently moved into a new property within the last month or have an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home.
15.76%(of HHs)
Millennials – Multiple Insurance Policy Prospects
Millennial households likely to respond to multiple insurance policies.
10.55%(of HHs)
Life Stage Changes Leading to New Auto Insurance
Households likely in-market for new auto insurance based on life events and estimated credit profile.
74.61%(of HHs)
Life Stage Changes Leading to New Home Insurance
Households likely in-market for new home insurance based on life events and estimated credit profile.
24.58%(of HHs)
Segment data updated Q3, 2022
