Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Insurance
Insurance* Propensity Targeting Segments, built on a foundation of anonymous, aggregated credit information from Equifax combined with directly-measured anonymous, aggregated insurance and annuity premium values gathered from the nation’s leading Life & Annuity manufacturers, offer a means of marketing to consumer segments likely to have specific insurance propensities.
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Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Auto Insurance Target
Target population of attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.
82.7%(of HHs)
Likely to Respond to Auto Insurance Offer
Target population likely to engage in a new auto insurance offer based on life events and an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto insurance.
14.1%(of HHs)
High Premium Life Insurance Target
Target population likely to carry higher than average life insurance premiums.
26%(of HHs)
Optimum Auto Insurance Target
Target population with a likely lower expected loss ratio for auto insurers. Powered by FICO’s aggregated auto insurance score for “preferred” auto prospects.
89%(of HHs)
Optimum Insurance Target
Target population of attractive insurance prospects likely to engage in home/auto insurance coverage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire credit.
19.9%(of HHs)
High Lifetime Value Households
Target population whose estimated age, income, and credit activity indicate a higher than average lifetime value.
19.8%(of HHs)
Multiple Policy Prospects
Target population likely to be responsive to an offer for multiple policies based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire multiple insurance policies at the same time.
31.3%(of HHs)
Likely to respond to Home Insurance Offer
Target population likely to be responsive to a home insurance offer because they are likely to have recently moved into a new property within the last month or have an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home.
17.6%(of HHs)
Life Stage Changes Leading to New Auto Insurance
Households likely in-market for new auto insurance based on life events and estimated credit profile.
68.3%(of HHs)
Life Stage Changes Leading to New Home Insurance
Households likely in-market for new home insurance based on life events and estimated credit profile.
26.5%(of HHs)
Segment data updated Q4 2018