Sophisticated Investors – Discount Brokerage
Households likely to have a propensity for investing in margins, options and short positions and stronger than average tendency to invest in those areas going forward using Discount Brokerages.
34.19%(of HHs)
Sophisticated Investors – Full Service Brokerage
Households likely to have a propensity for investing in margins, options and short positions and stronger than average tendency to invest in those areas going forward using Full-Service Brokerages.
14.55%(of HHs)
Advice-Oriented Investors
Households likely to have a high percentage of investments/assets driven by institutions where investment advice is given to customers. Examples include full-service brokerage firms and annuity firms.
31.05%(of HHs)
Self-Directed Investors
Households likely to have a high percentage of either investments/assets driven by institutions that provide little advice or investment types that traditionally are not provided though financial expert advice. Examples of assets in this category include investments through discount brokers for direct retail customers and investments through no-load fund groups for direct-retail customers.
42.11%(of HHs)
IRA Investors
Households likely to have a higher than average percentage of investments in retirement accounts and are prone to continue contributing to retirement accounts. The type or retirement accounts included in this measurement are Rollover, Roth, Educational, and Regular IRAs, as well as Annuity products.
45.77%(of HHs)
Mutual Fund Investors
Households likely to actively invest in mutual funds, with a high percentage of their assets in those financial instruments. These include equity-oriented mutual funds, open-end funds with capital appreciation, and funds with international, sector or hybrid/asset-allocation investment objectives.
36.65%(of HHs)
Individual Stock Investors
Households likely to invest in individual stocks, with a high percentage of their assets in those equities. This would exclude assets in mutual funds, exchange traded investment trusts, and futures and options.
31.09%(of HHs)
CD Investors
Households likely to actively invest in Certificates of Deposit, with a high percentage of their assets in these instruments.
9.14%(of HHs)
Fixed-Income Investors
Households likely to have a high propensity for investment in individual debt instruments, debt-oriented funds and trusts as well as cash balances. These investments include bonds, notes, cash, margin balances and money-market funds.
78.35%(of HHs)
High-Risk Investors
Households likely to invest in more aggressive and riskier financial investments, including individual NASDAQ stocks, individual high-yield bonds, and open-end mutual funds with aggressive growth objectives, high-yield income, and foreign/global exposure.
15.48%(of HHs)
Discount Brokerage Investors
Households likely to have a high percentage of investments/assets driven by discount brokerage firms.
38%(of HHs)
Active Traders
Households likely to have a significantly higher average number of investment activities than the normal customer.
19.79%(of HHs)
ETF Investors
Households likely to have a propensity for investing in Exchange Traded Funds.
36.52%(of HHs)
Power ETF Investors
Households likely to have a propensity for investing a significant amount of assets in Exchange Traded Funds.
16.23%(of HHs)
ETF IRA Investors
Households likely to have a propensity for investing in Exchange Traded Funds within an IRA.
29.1%(of HHs)
High Propensity for IRA Rollover
Target population likely to rollover a retirement account.
10.78%(of HHs)
Millennials – Total Investable Assets: Asset Range >$250,000
Millennial households whose estimated investable assets are likely to be >$250,000.
8.13%(of HHs)
Millennials – Investors
Millennial households who likely are investors.
19.62%(of HHs)
Segment data updated Q3, 2022
