Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Available exclusively to IXI Network members, Investment Propensity Digital Targeting Segments give firms the option of targeting households based on their likelihood to hold certain types of financial products. These segments are derived from a proprietary foundation of approximately $16 trillion in directly-measured, anonymous invested assets. The Direct version targets based on ZIP+4.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.