Millennials – Aggregated FICO – High Score
Millennial households with top 70% of consumers exhibiting lowest estimated risk of credit delinquency in the next 24 months.
25.5%(of HHs)
Millennials – Auto Insurance Target
Millennial households with attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.
26.55%(of HHs)
Millennials – Casual Restaurant Diners
Millennial households most likely to dine at casual restaurants.
6.47%(of HHs)
Millennials – Credit Card Transactor
Millennial households who carry a credit card balance yet have sufficient income to pay off those balances.
14.52%(of HHs)
Millennials – Spending Power Range >$50,000
Millennial households whose total annual estimated spending after fixed expenses is likely to be >$50,000.
12.54%(of HHs)
Millennials – High Ability to Pay
Millennial households with high estimated ability to pay financial obligations.
25.54%(of HHs)
Millennials – High Propensity for Auto Insurance
Millennial households with high propensity for auto insurance. Powered by aggregated FICO auto insurance score for “preferred” auto prospects.
0.17%(of HHs)
Millennials – High Propensity for Credit Card Approval
Millennial households with attractive credit card prospects based on their estimated financial profile and likely credit behaviors.
18.33%(of HHs)
Millennials – In Market for Auto Lease
Millennial households whose auto lease is likely to expire within the next 6 months.
10.51%(of HHs)
Millennials – Income Range >$100,000
Millennial households with total estimated income greater than $100K.
12.03%(of HHs)
Millennials – Investors
Millennial households who likely are investors.
19.62%(of HHs)
Millennials – Likely Student Loan Consolidation Target
Millennial households likely to engage in a student loan consolidation.
10.98%(of HHs)
Millennials – Likely to Respond to Credit Card Offer
Millennial households likely to respond to a credit card offer.
6.45%(of HHs)
Millennials – Mass Affluent
Millennial households whose estimated investable assets are likely to be between $100K and $1MM.
10.26%(of HHs)
Millennials – Multiple Insurance Policy Prospects
Millennial households likely to respond to multiple insurance policies.
10.55%(of HHs)
Millennials – Theme Park Visitors
Millennial households with theme park visitors.
10.82%(of HHs)
Millennials – Total Investable Assets: Asset Range >$250,000
Millennial households whose estimated investable assets are likely to be >$250,000.
8.13%(of HHs)
Millennials – Travel Enthusiasts
Millennial households with travel enthusiasts.
10.79%(of HHs)
Millennials – Young and On the Road to Wealth
Millennial households whose estimated age and income indicate a likelihood of high future net worth.
5.65%(of HHs)
Segment data updated Q3, 2022
