Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Digital Segments for Millennials are driven by our consumer segmentation system, which takes into account both projected interest and capacity to buy. The methodology differentiates consumers by Equifax industry-leading measures of household economics first to derive unique buying capacity insights. By combining insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences, Digital Segments for Millennials offers a powerful tool for delivering the right message to the right audience.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.