Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Millennials
Digital Segments for Millennials are driven by our consumer segmentation system, which takes into account both projected interest and capacity to buy. The methodology differentiates consumers by Equifax industry-leading measures of household economics first to derive unique buying capacity insights. By combining insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences, Digital Segments for Millennials offers a powerful tool for delivering the right message to the right audience.
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Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Millennials – Auto Insurance Target
Millennial households with attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.
7.5%(of HHs)
Millennials – High Propensity for Auto Insurance
Millennial households with high propensity for auto insurance. Powered by aggregated FICO auto insurance score for “preferred” auto prospects.
8.8%(of HHs)
Millennials – Aggregated FICO – High Score
Millennial households with top 70% of consumers exhibiting lowest estimated risk of credit delinquency in the next 24 months.
7%(of HHs)
Millennials – High Propensity for Credit Card Approval
Millennial households with attractive credit card prospects based on their estimated financial profile and likely credit behaviors.
6.3%(of HHs)
Millennials – Likely Student Loan Consolidation Target
Millennial households likely to engage in a student loan consolidation.
3.7%(of HHs)
Millennials – Income Range >$100,000
Millennial households with total estimated income greater than $100K.
2.4%(of HHs)
Millennials – High Ability to Pay
Millennial households with high estimated ability to pay financial obligations.
3.4%(of HHs)
Millennials – Likely to Respond to Credit Card Offer
Millennial households likely to respond to a credit card offer.
4.9%(of HHs)
Millennials – Theme Park Visitors
Millennial households with theme park visitors.
4.9%(of HHs)
Millennials – Travel Enthusiasts
Millennial households with travel enthusiasts.
1.8%(of HHs)
Millennials – Likely to Respond to Auto Loan Offer
Millennial households whose likely to engage in a new auto loan.
2.9%(of HHs)
Millennials – In Market for Auto Lease
Millennial households whose auto lease is likely to expire within the next 6 months.
3.7%(of HHs)
Millennials – Recently Purchased Automobile
Millennial households most likely to have purchased a vehicle in the last 12 months.
1.6%(of HHs)
Millennials – Vehicle Owners
Millennial households who are likely to own or lease a vehicle.
2.8%(of HHs)
Millennials – In Market for Luxury Auto
Millennial households with fair to excellent credit who are very likely to obtain an auto loan or lease.
1.9%(of HHs)
Millennials – Total Investable Assets: Asset Range >$250,000
Millennial households whose estimated investable assets are likely to be >$250,000.
1.2%(of HHs)
Millennials – Mass Affluent
Millennial households whose estimated investable assets are likely to be between $100K and $1MM.
2.2%(of HHs)
Millennials – Young and On the Road to Wealth
Millennial households whose estimated age and income indicate a likelihood of high future net worth.
2.4%(of HHs)
Millennials – Multiple Insurance Policy Prospects
Millennial households likely to respond to multiple insurance policies.
2.1%(of HHs)
Millennials – Discretionary Spending Range >$50,000
Millennial households whose total estimated spending after fixed expenses is likely to be >$50,000.
1.3%(of HHs)
Millennials – Credit Card Transactor
Millennial households who carry a credit card balance yet have sufficient income to pay off those balances.
3.5%(of HHs)
Millennials – Investors
Millennial households who likely are investors.
4%(of HHs)
Millennials – Casual Restaurant Diners
Millennial households most likely to dine at casual restaurants.
2.2%(of HHs)
Segment data updated Q4 2018