Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Mortgage* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific mortgage propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Households likely to obtain a HELOC within the next 6 months.
Target population of attractive new mortgage prospects based on their estimated financial profile and likely credit behaviors.
Target population with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.
Households highly likely to obtain a HELOC within the next 6 months.
Households extremely likely to obtain a HELOC within the next 6 months.
Households likely to refinance the current mortgage within the next 6 months.
Households highly likely to refinance the current mortgage within the next 6 months.
Households extremely likely to refinance the current mortgage within the next 6 months.
Households highly likely to refinance the current jumbo mortgage in the next 6 months.
Households highly likely to refinance the current conventional mortgage in the next 6 months.
Households likely to have a jumbo mortgage.
Households likely to have a conventional mortgage.
Households extremely likely to be first time home buyers or get a mortgage on a new home in the next 6 months.
Target population who are likely to both move to a new home and get a new mortgage in the next 6 months.
Households extremely likely to get a mortgage on a new home in the next 6 months.
Households likely to be first time home buyers and get a new mortgage in the next 6 months.
Households highly likely to be first time home buyers and get a new mortgage in the next 6 months.
Households extremely likely to be first time home buyers and get a new mortgage in the next 6 months.
Households highly likely to get a mortgage on a new home in the next 6 months.
Segment data updated Q4 2020