Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Mortgage* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific mortgage propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Target population likely to have current mortgage on file, whose home value is estimated to be greater than $400,000, and who is likely to engage in a new or refinanced mortgage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new credit.
Target population likely to have current mortgage on file, and who is likely to engage in a new or refinanced mortgage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new credit.
Target population likely to engage in a home equity line of credit based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home equity line of credit.
Target population of attractive new mortgage prospects based on their estimated financial profile and likely credit behaviors.
Target population with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.
Target Population highly likely to obtain a HELOC within the next 12 months
Target Population extremely likely to obtain a HELOC within the next 12 months
Target population of existing mortgage holders likely to refinance their current mortgage at the same address within the next 12 months.
Target population of existing mortgage holders highly likely to refinance their current mortgage at the same address within the next 12 months.
Target population of existing mortgage holders extremely likely propensity to refinance their current mortgage at the same address within the next 12 months.
Target population of existing jumbo loan holders with the highest propensity to refinance their current mortgage at the same address within the next 12 months.
Target population of existing conventional loan holders with the highest propensity to refinance their current mortgage at the same address within the next 12 months.
Target population with high likelihood of having a current jumbo loan.
Target population with high likelihood of having a current conventional loan.
Target Population who are extremely likely mortgage customers in the next 12 months due to buying a home.
Target population who are highly likely to both move to a new home and get a new mortgage in the next 12 months
Target population who are extremely likely to both move to a new home and get a new mortgage in the next 12 months
Target population who are likely to be first time home buyers and get a new mortgage in the next 12 months.
Target population who are highly likely to be first time home buyers and get a new mortgage in the next 12 months.
Target population who are extremely likely to be first time home buyers and get a new mortgage in the next 12 months.
Target population who are likely to both move to a new home and get a new mortgage in the next 12 months
Households with no mortgage on file and likely in market for a new mortgage.
Segment data updated Q4 2018