Results: 21

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: MortgageMortgage

Mortgage* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific mortgage propensities.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Ready to Re-finance – Jumbo Loan

Target population likely to have current mortgage on file, whose home value is estimated to be greater than $400,000, and who is likely to engage in a new or refinanced mortgage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new credit.

5.4%(of HHs)

Ready to Re-Finance – Conventional Loan

Target population likely to have current mortgage on file, and who is likely to engage in a new or refinanced mortgage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new credit.

29.2%(of HHs)

Likely HELOC Customer

Target population likely to engage in a home equity line of credit based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home equity line of credit.

11.1%(of HHs)

Optimum Mortgage Target

Target population of attractive new mortgage prospects based on their estimated financial profile and likely credit behaviors.

7.0%(of HHs)

Reliable Mortgage Payers

Target population with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.

70.8%(of HHs)

Highly Likely HELOC Customers

Target Population highly likely to obtain a HELOC within the next 12 months

5.3%(of HHs)

Extremely Likely HELOC Customers

Target Population extremely likely to obtain a HELOC within the next 12 months

12.2%(of HHs)

Likely to Refinance

Target population of existing mortgage holders likely to refinance their current mortgage at the same address within the next 12 months.

11.2%(of HHs)

Highly Likely to Refinance

Target population of existing mortgage holders highly likely to refinance their current mortgage at the same address within the next 12 months.

9.6%(of HHs)

Extremely Likely to Refinance

Target population of existing mortgage holders extremely likely propensity to refinance their current mortgage at the same address within the next 12 months.

13.0%(of HHs)

Highly Likely to Refinance  – Jumbo Loan

Target population of existing jumbo loan holders with the highest propensity to refinance their current mortgage at the same address within the next 12 months.

3.6%(of HHs)

Highly Likely to Refinance  – Conventional Loan

Target population of existing conventional loan holders with the highest propensity to refinance their current mortgage at the same address within the next 12 months.

29.0%(of HHs)

Likely Jumbo Loan Holders

Target population with high likelihood of having a current jumbo loan.

6.1%(of HHs)

Likely Conventional Loan Holders

Target population with high likelihood of having a current conventional loan.

56.7%(of HHs)

Extremely Likely Mortgage Customers

Target Population who are extremely likely mortgage customers in the next 12 months due to buying a home.

85.1%(of HHs)

Highly Likely New Mortgage Customer

Target population who are highly likely to both move to a new home and get a new mortgage in the next 12 months

3.8%(of HHs)

Extremely Likely New Mortgage Customer

Target population who are extremely likely to both move to a new home and get a new mortgage in the next 12 months

6.4%(of HHs)

Likely First Time Mortgage Customers

Target population who are likely to be first time home buyers and get a new mortgage in the next 12 months.

7.1%(of HHs)

Highly Likely First Time Mortgage Customers

Target population who are highly likely to be first time home buyers and get a new mortgage in the next 12 months.

5.8%(of HHs)

Extremely Likely First Time Mortgage Customers

Target population who are extremely likely to be first time home buyers and get a new mortgage in the next 12 months.

7.8%(of HHs)

Likely New Mortgage Customer

Target population who are likely to both move to a new home and get a new mortgage in the next 12 months

19.8%(of HHs)

Segment data updated Q1 2018