Results: 14

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Mortgage

Mortgage

Mortgage* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific mortgage propensities.

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Compliance-friendly Segment Info

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Reliable Mortgage Payers

Target population with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.

72.6%(of HHs)

Highly Likely HELOC Customers

Households highly likely to obtain a HELOC within the next 6 months.

0.0%(of HHs)

Extremely Likely HELOC Customers

Households extremely likely to obtain a HELOC within the next 6 months.

0.0%(of HHs)

Likely to Refinance

Households likely to refinance the current mortgage within the next 6 months.

2.0%(of HHs)

Highly Likely to Refinance

Households highly likely to refinance the current mortgage within the next 6 months.

1.4%(of HHs)

Highly Likely to Refinance  – Jumbo Loan

Households highly likely to refinance the current jumbo mortgage in the next 6 months.

16.2%(of HHs)

Highly Likely to Refinance  – Conventional Loan

Households highly likely to refinance the current conventional mortgage in the next 6 months.

0.8%(of HHs)

Likely Jumbo Loan Customers

Households likely to have a jumbo mortgage.

2.5%(of HHs)

Likely Conventional Loan Customers

Households likely to have a conventional mortgage.

4.6%(of HHs)

Extremely Likely Mortgage Customers

Households extremely likely to be mortgage customers in the next 6 months due to buying a home.

15.9%(of HHs)

Likely New Mortgage Customers

Target population who are likely to both move to a new home and get a new mortgage in the next 6 months.

6.0%(of HHs)

Likely First Time Mortgage Customers

Households likely to be first time home buyers and get a new mortgage in the next 6 months.

13.1%(of HHs)

Highly Likely First Time Mortgage Customers

Households highly likely to be first time home buyers and get a new mortgage in the next 6 months.

13.2%(of HHs)

Highly Likely New Mortgage Customers

Households highly likely to get a mortgage on a new home in the next 6 months.

3.9%(of HHs)

Segment data updated Q4 2020