Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Mortgage* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific mortgage propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Target population with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.
Households highly likely to obtain a HELOC within the next 6 months.
Households extremely likely to obtain a HELOC within the next 6 months.
Households likely to refinance the current mortgage within the next 6 months.
Households highly likely to refinance the current mortgage within the next 6 months.
Households highly likely to refinance the current jumbo mortgage in the next 6 months.
Households highly likely to refinance the current conventional mortgage in the next 6 months.
Households likely to have a jumbo mortgage.
Households likely to have a conventional mortgage.
Households extremely likely to be mortgage customers in the next 6 months due to buying a home.
Target population who are likely to both move to a new home and get a new mortgage in the next 6 months.
Households likely to be first time home buyers and get a new mortgage in the next 6 months.
Households highly likely to be first time home buyers and get a new mortgage in the next 6 months.
Households highly likely to get a mortgage on a new home in the next 6 months.
Segment data updated Q4 2020