Reliable Mortgage Payers
Target population with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.
72.6%(of HHs)
Likely to Refinance
Households likely to refinance the current mortgage within the next 6 months.
2.0%(of HHs)
Highly Likely to Refinance
Households highly likely to refinance the current mortgage within the next 6 months.
1.4%(of HHs)
Highly Likely to Refinance – Jumbo Loan
Households highly likely to refinance the current jumbo mortgage in the next 6 months.
16.2%(of HHs)
Highly Likely to Refinance – Conventional Loan
Households highly likely to refinance the current conventional mortgage in the next 6 months.
0.8%(of HHs)
Likely Jumbo Loan Customers
Households likely to have a jumbo mortgage.
2.5%(of HHs)
Likely Conventional Loan Customers
Households likely to have a conventional mortgage.
4.6%(of HHs)
Extremely Likely Mortgage Customers
Households extremely likely to be mortgage customers in the next 6 months due to buying a home.
15.9%(of HHs)
Likely New Mortgage Customers
Target population who are likely to both move to a new home and get a new mortgage in the next 6 months.
6.0%(of HHs)
Likely First Time Mortgage Customers
Households likely to be first time home buyers and get a new mortgage in the next 6 months.
13.1%(of HHs)
Highly Likely First Time Mortgage Customers
Households highly likely to be first time home buyers and get a new mortgage in the next 6 months.
13.2%(of HHs)
Highly Likely New Mortgage Customers
Households highly likely to get a mortgage on a new home in the next 6 months.
3.9%(of HHs)
Segment data updated Q4 2020