Reliable Mortgage Payers
Target population with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.
88.19%(of HHs)
Highly Likely HELOC Customers
Households highly likely to obtain a HELOC within the next 6 months.
12.52%(of HHs)
Extremely Likely HELOC Customers
Households extremely likely to obtain a HELOC within the next 6 months.
32.31%(of HHs)
Highly Likely to Refinance
Households highly likely to refinance the current mortgage within the next 6 months.
15.02%(of HHs)
Highly Likely to Refinance – Jumbo Loan
Households highly likely to refinance the current jumbo mortgage in the next 6 months.
12.22%(of HHs)
Highly Likely to Refinance – Conventional Loan
Households highly likely to refinance the current conventional mortgage in the next 6 months.
0.75%(of HHs)
Likely Jumbo Loan Customers
Households likely to have a jumbo mortgage.
14.33%(of HHs)
Likely Conventional Loan Customers
Households likely to have a conventional mortgage.
5.22%(of HHs)
Extremely Likely Mortgage Customers
Households extremely likely to be mortgage customers in the next 6 months due to buying a home.
16.79%(of HHs)
Likely New Mortgage Customers
Target population who are likely to both move to a new home and get a new mortgage in the next 6 months.
35.48%(of HHs)
Likely First Time Mortgage Customers
Households likely to be first time home buyers and get a new mortgage in the next 6 months.
31.33%(of HHs)
Highly Likely First Time Mortgage Customers
Households highly likely to be first time home buyers and get a new mortgage in the next 6 months.
10.47%(of HHs)
Highly Likely New Mortgage Customers
Households highly likely to get a mortgage on a new home in the next 6 months.
15.49%(of HHs)
Segment data updated Q3, 2022