Results: 19

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Mortgage

Mortgage

Mortgage* segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific mortgage propensities.

Learn More

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Likely HELOC Customers

Households likely to obtain a HELOC within the next 6 months.

11.7%(of HHs)

Optimum Mortgage Target

Target population of attractive new mortgage prospects based on their estimated financial profile and likely credit behaviors.

7.7%(of HHs)

Reliable Mortgage Payers

Target population with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.

72.1%(of HHs)

Highly Likely HELOC Customers

Households highly likely to obtain a HELOC within the next 6 months.

10.4%(of HHs)

Extremely Likely HELOC Customers

Households extremely likely to obtain a HELOC within the next 6 months.

11.7%(of HHs)

Likely to Refinance

Households likely to refinance the current mortgage within the next 6 months.

12.5%(of HHs)

Highly Likely to Refinance

Households highly likely to refinance the current mortgage within the next 6 months.

11.9%(of HHs)

Extremely Likely to Refinance

Households extremely likely to refinance the current mortgage within the next 6 months.

16.5%(of HHs)

Highly Likely to Refinance  – Jumbo Loan

Households highly likely to refinance the current jumbo mortgage in the next 6 months.

16.5%(of HHs)

Highly Likely to Refinance  – Conventional Loan

Households highly likely to refinance the current conventional mortgage in the next 6 months.

9.8%(of HHs)

Likely Jumbo Loan Customers

Households likely to have a jumbo mortgage.

11.0%(of HHs)

Likely Conventional Loan Customers

Households likely to have a conventional mortgage.

40.3%(of HHs)

Extremely Likely Mortgage Customers

Households extremely likely to be first time home buyers or get a mortgage on a new home in the next 6 months.

5.0%(of HHs)

Likely New Mortgage Customers

Target population who are likely to both move to a new home and get a new mortgage in the next 6 months.

4.7%(of HHs)

Extremely Likely New Mortgage Customers

Households extremely likely to get a mortgage on a new home in the next 6 months.

1.3%(of HHs)

Likely First Time Mortgage Customers

Households likely to be first time home buyers and get a new mortgage in the next 6 months.

13.1%(of HHs)

Highly Likely First Time Mortgage Customers

Households highly likely to be first time home buyers and get a new mortgage in the next 6 months.

8.7%(of HHs)

Extremely Likely First Time Mortgage Customers

Households extremely likely to be first time home buyers and get a new mortgage in the next 6 months.

4.4%(of HHs)

Highly Likely New Mortgage Customers

Households highly likely to get a mortgage on a new home in the next 6 months.

2.1%(of HHs)

Segment data updated Q4, 2019