Results: 32

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Online Interest

Maximize your online ad budget by connecting with consumers that have expressed interest in various goods and services and who are more likely to have the financial resources to purchase them. Online Interest Targeting Segments leverage one or more critical components that can contribute to purchases and conversions.

Online Interest
Comprises anonymous records of online audiences that have searched, clicked and shared content for select products and services. Based on close to 20 billion monthly events gathered from over 3 million publisher sites, representing billions of real people’s passions and interests.

Total Income
Derived by Equifax, total income (Income360^®) represents anonymous estimates of household total income including income from salaries and income from assets.

Discretionary Spending
Derived by Equifax, discretionary spending (DS$™) represents anonymous estimates of household spending after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).

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Compliance-friendly Segment Info

Van & Minivan Enthusiasts with High to Moderate Discretionary Spend

Households interested in vans and minivans with high to moderate estimated discretionary spending.

Luxury Car Enthusiasts with High Discretionary Spend

Households interested in luxury cars with high estimated discretionary spending (BMW, Mercedes, Audi, Lexus, Acura, Aston Martin, Bentley, Bugatti, Ferrari, Hummer, Jaguar, Lamborghini, Land Rover, Lincoln, Maserati, Maybach, Peugeot, Porsche, Rolls-Royce, Tesla).

SUV Enthusiasts with High to Moderate Discretionary Spend

Households interested in SUVs with high to moderate estimated discretionary spending.

Truck Enthusiasts with High to Moderate Discretionary Spend

Households interested in trucks with high to moderate estimated discretionary spending.

Sports Car Enthusiasts with High Discretionary Spend

Households interested in sports cars with high estimated discretionary spending (Ferrari, Lamborghini, Porsche, BMW i8, Audi TT, Audi R8, Bugatti, Maserati GranTurismo).

Hybrid & Alternative Enthusiasts with High to Moderate Discretionary Spend

Households interested in hybrid and other eco-friendly fuel vehicles (electrics, alternatives) with high to moderate estimated discretionary spending (Prius, Tesla, Leaf, VW Golf).

Motorcycle Enthusiasts with High Discretionary Spend

Households interested in motorcycles with high estimated discretionary spending.

Luxury Car Enthusiasts

Households interested in luxury cars (BMW, Mercedes, Audi, Lexus, Acura, Aston Martin, Bentley, Bugatti, Ferrari, Hummer, Jaguar, Lamborghini, Land Rover, Lincoln, Maserati, Maybach, Peugeot, Porsche, Rolls-Royce, Tesla).

Tesla Enthusiasts with High Discretionary Spend

Households interested in Tesla with high estimated discretionary spending.

Financial Planning & Management Enthusiasts with High Estimated Total Income

Households interested in financial planning and management with high estimated total income.

Brokerage & Day Trading Enthusiasts with High Estimated Total Income

Households interested in brokerage and day trading with high estimated total income.

Mutual Fund Enthusiasts with High Estimated Total Income

Households interested in mutual funds with high estimated total income.

REIT Enthusiasts with High Estimated Total Income

Households interested in real estate investment trusts (REIT) with high estimated total income.

Stocks & Bonds Enthusiasts with High Estimated Total Income

Households interested in stocks and bonds with high estimated total income.

Finance Enthusiasts

Households interested in finance.

Credit & Lending Enthusiasts

Households interested in credit and lending.

Insurance Enthusiasts

Households interested in insurance.

High Spenders Fine Dining Enthusiasts

Households interested in fine dining with high estimated discretionary spending.

Coffee & Tea Beverages Enthusiasts

Households interested in coffee and tea beverages.

Food and Grocery Delivery Enthusiasts

Households interested in food and grocery delivery.

Home Improvement Enthusiasts with High to Moderate Discretionary Spend

Households interested in home improvement with high to moderate estimated discretionary spending.

Home Furnishing Enthusiasts with High to Moderate Discretionary Spend

Households interested in home furnishings with high to moderate estimated discretionary spending.

Real Estate Enthusiasts with High Estimated Total Income

Households interested in real estate listings with high estimated total income.

Renters with High Total Estimated Income

Households interested in apartments and residential rentals with high estimated total income.

Luxury Goods Enthusiasts with High Discretionary Spend

Households interested in luxury goods with high estimated discretionary spending.

Green & Eco-friendly Goods Enthusiasts with High to Moderate Discretionary Spend

Households interested in green and eco-friendly shopping with high to moderate estimated discretionary spending.

Luxury Travel Enthusiasts with High Discretionary Spend

Households interested in luxury travel with high estimated discretionary spending.

Hotel Enthusiasts with High Discretionary Spend

Households interested in hotels and other accommodations with high estimated discretionary spending.

Business Travelers with High to Moderate Discretionary Spend

Households interested in business travel with high to moderate estimated discretionary spending.

Adventure Travel Enthusiasts with High to Moderate Discretionary Spend

Households interested in adventure travel with high to moderate estimated discretionary spending.

Ecotourism Enthusiasts with High to Moderate Discretionary Spend

Households interested in ecotourism with high to moderate estimated discretionary spending.

Beach & Island Travelers with High Discretionary Spend

Households interested in beaches and islands with high estimated discretionary spending.

Segment data updated Q4 2020