Results: 54

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

PreciseTarget Product Taste Audiences with Discretionary Spending Dollars

Retail marketers can more precisely target their audiences with segments that combine consumer retail product taste data with estimated discretionary spending data and will be more likely to enjoy improved lift and conversion. These segments combine two differentiating data sources: PreciseTarget’s SKU-level transactions and consumer purchasing preferences with IXI Discretionary Spending Dollars.

PreciseTarget^® Product Taste
PreciseTarget Product Taste provides profiles of the retail buying taste and preferences of over 220 million consumers in virtually every major retail category, based on intelligence derived from 5 billion SKU-level transactions provided directly to PreciseTarget by retail partners.

IXI Discretionary Spending Dollars™
IXI Discretionary Spending Dollars are proprietary discretionary spending measures from Equifax which present anonymous estimates of households’ spending levels after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).

Percentages listed are the percentages of all US households that fall into these segments.

Each segment is available with *High estimated annual discretionary spending (greater than $100K) and **Moderate estimated annual discretionary spending (less than $100K).

Download Segment Data (CSV for Microsoft Excel)

Men’s Casual Office Apparel

Households likely to buy men’s casual office attire with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Men’s Business Apparel

Households likely to buy men’s business attire with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Men’s Accessories or Gifts

Households likely to buy men’s accessories and jewelry with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Men’s Athletic Wear

Households likely to buy men’s athletic or gym wear and sneakers with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Men’s Outdoor Wear

Households likely to buy men’s outdoor boots, jeans, coats and jackets with moderate or high estimated annual discretionary spending capacity.

6.1% High*

15.9% Moderate**

Men’s Vacation Wear

Households likely to buy men’s shirts, shorts and activewear with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Men’s Weekend Wear

Households likely to buy men’s casual weekend wear, including jeans, shirts, sweaters and accessories with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Health, Beauty and Makeup Products

Households likely to buy health, beauty and makeup products and tools with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Health, Beauty and Skincare Products

Households likely to buy health, beauty and skincare products for body, face and sun protection with moderate or high estimated annual discretionary spending capacity.

5.9% High*

18.1% Moderate**

Boys’ Apparel for Babies or Kids

Households likely to buy apparel for baby boys or kids with moderate or high estimated annual discretionary spending capacity.

5.9% High*

18.0% Moderate**

Girls’ Apparel for Babies or Kids

Households likely to buy apparel for baby girls or kids with moderate or high estimated annual discretionary spending capacity.

5.2% High*

13.2% Moderate**

Men’s Fashion Accessories

Households likely to buy men’s fashion accessories, belts, gloves, scarves, hats, ties or wallets with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Men’s Activewear

Households likely to buy men’s activewear, pants, tees and shorts with moderate or high estimated annual discretionary spending capacity.

5.8% High*

17.7% Moderate**

Men’s Outerwear

Households likely to buy men’s coats, jackets and raincoats, including leather, with moderate or high estimated annual discretionary spending capacity.

6.1% High*

15.8% Moderate**

Men’s Jeans

Households likely to buy all styles of men’s jeans with moderate or high estimated annual discretionary spending capacity.

6.0% High*

15.7% Moderate**

Men’s Pants

Households likely to buy men’s pants with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Men’s Polo Shirts

Households likely to buy men’s polo shirts with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Men’s Dress Shirts

Households likely to buy men’s dress shirts with moderate or high estimated annual discretionary spending capacity.

4.7% High*

14.6% Moderate**

Men’s Shorts

Households likely to buy men’s shorts with moderate or high estimated annual discretionary spending capacity.

4.8% High*

14.1% Moderate**

Men’s Suits and Blazers

Households likely to buy men’s suits, blazers and sport coats with moderate or high estimated annual discretionary spending capacity.

5.9% High*

17.9% Moderate**

Men’s Sweaters

Households likely to buy men’s sweaters and vests with moderate or high estimated annual discretionary spending capacity.

5.9% High*

17.0% Moderate**

Men’s Sweatshirts

Households likely to buy men’s sweatshirts and hoodies with moderate or high estimated annual discretionary spending capacity.

6.1% High*

16.0% Moderate**

Men’s Underwear

Households likely to buy men’s underwear and socks with moderate or high estimated annual discretionary spending capacity.

6.1% High*

15.8% Moderate**

Men’s Jewelry

Households likely to buy men’s watches, cufflinks, tie clips and jewelry with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Men’s Shoes

Households likely to buy men’s shoes with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Men’s Boots

Households likely to buy men’s shoes with moderate or high estimated annual discretionary spending capacity.

6.1% High*

15.8% Moderate**

Men’s Dress Shoes

Households likely to buy men’s dress shoes with moderate or high estimated annual discretionary spending capacity.

5.9% High*

17.9% Moderate**

Men’s Sneakers

Households likely to buy men’s sneakers with moderate or high estimated annual discretionary spending capacity.

6.1% High*

15.9% Moderate**

Women’s Accessories

Households likely to buy women’s accessories with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Women’s Bags

Households likely to buy women’s purses and bags with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Women’s Active Apparel

Households likely to buy women’s activewear, pants, tees and shorts with moderate or high estimated annual discretionary spending capacity.

5.9% High*

18.0% Moderate**

Women’s Coats, Jackets

Households likely to buy women’s coats and jackets with moderate or high estimated annual discretionary spending capacity.

6.7% High*

20.2% Moderate**

Women’s Dresses

Households likely to buy women’s dresses with moderate or high estimated annual discretionary spending capacity.

6.1% High*

15.9% Moderate**

Women’s Intimate Apparel

Households likely to buy women’s intimate apparel with moderate or high estimated annual discretionary spending capacity.

5.9% High*

18.0% Moderate**

Women’s Jeans

Households likely to buy all styles of women’s jeans with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Women’s Shorts

Households likely to buy women’s shorts with moderate or high estimated annual discretionary spending capacity.

6.7% High*

20.2% Moderate**

Women’s Pants

Households likely to buy women’s pants with moderate or high estimated annual discretionary spending capacity.

5.9% High*

17.9% Moderate**

Women’s Skirts

Households likely to buy women’s skirts with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Women’s Sweaters

Households likely to buy all styles of women’s sweaters with moderate or high estimated annual discretionary spending capacity.

6.1% High*

15.8% Moderate**

Women’s Sweats, Hoodies

Households likely to buy women’s sweats and hoodies with moderate or high estimated annual discretionary spending capacity.

4.7% High*

14.7% Moderate**

Women’s T-shirt Apparel

Households likely to buy women’s T-shirt apparel with moderate or high estimated annual discretionary spending capacity.

6.0% High*

18.4% Moderate**

Women’s Jewelry

Households likely to buy women’s jewelry with moderate or high estimated annual discretionary spending capacity.

6.7% High*

20.3% Moderate**

Women’s Shoes

Households likely to buy women’s shoes with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Women’s Boots

Households likely to buy women’s boots with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.0% Moderate**

Women’s High Heels

Households likely to buy women’s high heel shoes with moderate or high estimated annual discretionary spending capacity.

6.1% High*

15.9% Moderate**

Women’s Sneakers

Households likely to buy women’s sneakers with moderate or high estimated annual discretionary spending capacity.

6.1% High*

15.8% Moderate**

Women’s Casual Office Apparel

Households likely to buy women’s casual office attire with moderate or high estimated annual discretionary spending capacity.

6.7% High*

20.3% Moderate**

Women’s Dress Up Office Apparel

Households likely to buy women’s dress up office attire with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Women’s Gifts for Mom Apparel

Households likely to buy women’s gifts for Mom attire with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.2% Moderate**

Women’s Gym Apparel

Households likely to buy women’s gym attire with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Women’s Night on the Town Apparel

Households likely to buy women’s night on the town attire with moderate or high estimated annual discretionary spending capacity.

6.7% High*

20.3% Moderate**

Women’s Outdoor Apparel

Households likely to buy women’s outdoor attire with moderate or high estimated annual discretionary spending capacity.

6.7% High*

20.3% Moderate**

Women’s Vacation Apparel

Households likely to buy women’s vacation attire with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Women’s Weekend Apparel

Households likely to buy women’s weekend attire with moderate or high estimated annual discretionary spending capacity.

6.6% High*

20.1% Moderate**

Segment data updated Q4 2020