Digital Targeting Segments neither contain nor reveal any personally identifiable information.
PreciseTarget Product Taste Audiences with Discretionary Spending Dollars
Retail marketers can more precisely target their audiences with segments that combine consumer retail product taste data with estimated discretionary spending data and will be more likely to enjoy improved lift and conversion. These segments combine two differentiating data sources: PreciseTarget’s SKU-level transactions and consumer purchasing preferences with IXI Discretionary Spending Dollars.
PreciseTarget® Product Taste
PreciseTarget Product Taste provides profiles of the retail buying taste and preferences of over 220 million consumers in virtually every major retail category, based on intelligence derived from 5 billion SKU-level transactions provided directly to PreciseTarget by retail partners.
IXI Discretionary Spending Dollars™
IXI Discretionary Spending Dollars are proprietary discretionary spending measures from Equifax which present anonymous estimates of households’ spending levels after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).
Percentages listed are the percentages of all US households that fall into these segments.
Each segment is available with *High estimated annual discretionary spending (greater than $100K) and **Moderate estimated annual discretionary spending (less than $100K).