Results: 6

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Restaurant

Restaurant segments are based on the Economic Cohorts consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with likely demographics, buying behaviors and product preferences.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Quick Serve Restaurant Diners

Households most likely to dine at quick serve restaurants.

17.49%(of HHs)

Fast Casual Restaurant Diners

Households most likely to dine at fast casual restaurants.

7.53%(of HHs)

Casual Restaurant Diners

Households most likely to dine at casual restaurants.

11.61%(of HHs)

Fine Casual Restaurant Diners

Households most likely to dine at fine casual restaurants.

17.97%(of HHs)

Millennials – Casual Restaurant Diners

Millennial households most likely to dine at casual restaurants.

6.47%(of HHs)

Fast Food Restaurant Diners

Households most likely to dine at fast food restaurants.

21.49%(of HHs)

Segment data updated Q3, 2022