High Net Worth
Target population whose estimated investable assets are likely to be $1MM+.
8.89%(of HHs)
Mass Affluent
Target population whose estimated investable assets are likely to be between $100k and $1MM.
29.84%(of HHs)
High Deposits
Target population likely to have $50k+ in deposits.
32.56%(of HHs)
CD Investors (Banking)
Households likely to actively invest in Certificates of Deposit, with a high percentage of their assets in these instruments.
9.14%(of HHs)
MMDA Investors
Target population most likely to have investments in money market deposit accounts.
31.48%(of HHs)
Young and On the Road to Wealth
Target population whose estimated age and income indicate a likelihood of high future net worth.
8.51%(of HHs)
Active Debit Card Users
Target population whose estimated monthly usage of debit cards exceeds the U.S. average for active debit card users.
25.52%(of HHs)
Active Online Bill Payers
Target population whose regular use of online bill payment is estimated to exceed the U.S. average for online bill payment users.
26.77%(of HHs)
Mass Market and Mass Affluent Checking
Target Mass Market and Mass Affluent population most likely to have a checking account. Likelihood is based on total estimated wealth and likelihood of currently having a checking account with a minimum required balance.
62.51%(of HHs)
High Checking Account Balance
Target population most likely to have at least $10k in a checking account.
43.71%(of HHs)
Segment data updated Q3, 2022
