High Net Worth
Target population whose estimated investable assets are likely to be $1MM+.
6.8%(of HHs)
Mass Affluent
Target population whose estimated investable assets are likely to be between $100k and $1MM.
38.2%(of HHs)
High Deposits
Target population likely to have $50k+ in deposits.
45.6%(of HHs)
CD Investors (Banking)
Households likely to actively invest in Certificates of Deposit, with a high percentage of their assets in these instruments.
16.0%(of HHs)
MMDA Investors
Target population most likely to have investments in money market deposit accounts.
44.0%(of HHs)
Young and On the Road to Wealth
Target population whose estimated age and income indicate a likelihood of high future net worth.
6.7%(of HHs)
Active Debit Card Users
Target population whose estimated monthly usage of debit cards exceeds the U.S. average for active debit card users.
33.7%(of HHs)
Active Online Bill Payers
Target population whose regular use of online bill payment is estimated to exceed the U.S. average for online bill payment users.
34.1%(of HHs)
Mass Market and Mass Affluent Checking
Target Mass Market and Mass Affluent population most likely to have a checking account. Likelihood is based on total estimated wealth and likelihood of currently having a checking account with a minimum required balance.
79.4%(of HHs)
High Checking Account Balance
Target population most likely to have at least $10k in a checking account.
56.5%(of HHs)
Segment data updated Q4, 2019
