Results: 8

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Retail

Retail segments are based on the Economic Cohorts consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.

Learn More

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Download Segment Data for Spreadsheet Import (CSV Format)

Mass Market/Discount Store Shoppers

Households likely to shop at large national and discount retailers.

13.86%(of HHs)

Apparel Shoppers

Households likely to buy apparel.

17.12%(of HHs)

Gift Buyers

Households likely to buy gifts.

16.97%(of HHs)

Shop for Children

Households likely to buy items for children.

14.79%(of HHs)

Jewelry Buyers

Households likely to buy jewelry.

14.28%(of HHs)

Upscale Shoppers

Households likely to shop at upscale retailers.

18.96%(of HHs)

Luxury Shoppers

Households likely to shop at luxury retailers.

17.48%(of HHs)

Premium Brands Shoppers

Households likely to shop for premium brands.

20.97%(of HHs)

Segment data updated Q3, 2022