Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Retail segments are based on the Economic Cohorts consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Mass Market/Discount Store Shoppers
Households likely to shop at large national and discount retailers.
Households likely to buy apparel.
Households likely to buy gifts.
Shop for Children
Households likely to buy items for children.
Households likely to buy jewelry.
Households likely to shop at upscale retailers.
Households likely to shop at luxury retailers.
Segment data updated Q1 2018